Photo Album

by PRIYA

PRESENTED BY,

INTRODUCTION
Founded at 1958 as GOLD STAR
Name changed at 1995 as LG Electronics
PRODUCT SYSTEMS & MIXES
Product system - Group of diverse but related
items that function
in a compatible
manner.
Product mix Product assortment- Set of all
product and items a
particular seller offers for
sale.

LG ELECTRONICS

Product Line of LGE

Refrigerator

Washing
machine

Side by Side 10 Front load 8

Single door 19 Top load 26
Double door - 41 Automatic 25
Dryer - 3
Water
purifier
2 Models

Television
LCD 12
LED 31
Plasma - 9

Microwave
oven

33 Models

Video
DVD player 106
DVD Recorder 40
Blue Ray DVD 8
Others - 35
Air Purifier
2 models

Audio
3 models

Vacuum
cleaner

3 Models

Computers
LCD 12
LED 13
Projector 10
Optical - 2

Ref
compressor

Air
Conditioner
Split AC 42
Multizone AC- 26
SingleZone 7
Standing 4
Ceiling 8
Window 166
Room 92
Multi .v - 89

45 Models

WIDTH Different product lines the company

carries.
LGE 13 lines.
Refrigerator

Ref
compressor

Television

Water
purifier

Vacuum
cleaner

Video

Washing
machine

Audio

Air
Conditioner
Microwave
oven

Mobiles

Air Purifier
Computers

LENGTH Total number of items in the

mix.
Length of LGE 1579

Total Length

AVERAGE LENGTHT
No of Lines

= 1579 / 13
Average Length = 121. 5

DEPTH - Variants offered in each product line.

Example: LGE AC has 434 models in 3 sizes like 1,
1.5, 2 tons.
Depth = Models * Sizes
= 434*3
Depth

= 1302

Average Depth
(X+Y+Z)

Average Depth

( Xn + Yn +
Zn )

X Depth of AC
Y - Depth of Mobile
Z - Depth of TV
Xn No of models in AC
Yn - No of models in mobiles
Zn - No of models in TV

This formula is for only make you to understand, it is not given in the9book.

CONSISTENCY - How closely related the various

products lines
are in end use,
production requirement,
distribution
channels.
LG - Products are highly related and can obtained
from the same
outlet. So it has high consistency.

10

THANK YOU!

11