Mid Project Review

Distributor Name : Sai Shardha Ag & Andheri

Location : Andheri West
Students: Anuj Pradeep Khandelwal, Nikita
Karnik, Sanchit Karalkar, Snehal Kamble,
Dinesh Mali, Tanmay Malankar, Vidhi Shah,
Rushabh Metha, Nitish Maniyal and Kaustubh
Bandewar

Key Learnings: Four Days

Dos

Don'ts

Keep good relations with the

Dont lose hope

Dont push too much for

retailers
Explain the offers properly for
a good sale
Anticipate the needs of the
market
Show the actual profits in
terms of money or
presentation which ever
seems higher
Take the stock before you
start the day

sales
Dont over promise the
retailer, it leads to returns
Dont miss out on shops in
the beat
Dont ignore their
grievances and complaints
Dont be scared to
approach a lost customer

Notable Achievement : Four Days

Total Sale in 4 Days: 398,891
Growth of 34.97% from first day
Nikita Karnik : 10,671 in Beat: Sahar cargo

on 30th Jan 2015, previous sales: 4073,

Percentage change: 150%
Snehal and Rushabh: 19,661 in Beat: Pump
House on 6th Feb 2015, pervious weeks sale:
12,525, Percentage change: 57%
Highest Average: Rushabh Mehta, 16,005

Suggestions For Improvement

Improve in delivery system
Updated database
Advance payment from doubtful retailer
Provide incentives to retailers for premium

display slots
Provide display stands for merchandising
Train the new salesman wrt which shops he
has to cover
Improve order placing system

PVMI Sales and Distribution : SWOT

Analysis
Strength:
Good relationship with

retailers
Good employees
High recall of products
Wide range of products

Weakness
Delivery
Incomplete data base
Low Margins

Opportunities:
New shops
Tie up with restaurants,

cafes and other food

joints
Attract more retailers
with better margins and
schemes

Threat
Wholesalers
Competitors like ITC,

Parle, Vicks, Mapro, etc

Three Radical Change

Ideas
Real time order taking via PVMI app so that

same day delivery can be started

Segmentation of retailers wrt their purchasing
power and their returns to create a loyalty
program to provide incentives and other
benefits
Having a quarterly meeting with all the
premium and high value purchasers and also
while launching a new product

Thank You