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Louis Philippe Fabrics
Louis Philippe Fabrics
124
SUPERBRANDS
Achievements
Louis Philippe created the super premium
readymade garments category in India. At
launch, its superbly crafted shirts in outstanding
designs were priced at 100% premium to the
market offerings. The tradition still continues
with The Gods and Kings Collection made from
the finest Italian fabrics.
Louis Philippe has always been the fashion
leader. Its collections whether Black & White
(the first in 1996) or Gods and Kings (Festival
Season 2003) have set the standards for
what the well-dressed Indian male should
be seen in.
The brand has been at the forefront
of helping up-grade the consumer by
stretching the price-value equation
and offering merchandise that
creates greater value either due to
functionality or design.
Today, the Louis Philippe
design studio is totally
integrated with the trends of
premium mens fashion as
they evolve in Paris and
Milan the fashion capitals
of the world.
Given the strength of
the brand and its history of
craftsmanship it comes as no
surprise that Louis Philippe
continues to be the number
one brand in the country.
Louis Philippe is also available
in the Middle East and
the SAARC
countries.
History
Louis Philippe draws its inspiration from the era
of King Louis Philippe of France, who for his
generosity of spirit and his appreciation of the
arts, was known as the Citizen King. Louis
Philippe, the brand, symbolises the elegance,
class and status of that era, while addressing the
needs of the style conscious contemporary
man. Louis Philippe is owned by Madura
Garments a company adjudged Indias Most
Admired Garments Company for three years
(2000, 2001 and 2003) at the Images Fashion
Awards, seen by many as the Indian fashion
industrys equivalent of the Oscars.
Product
Louis Philippe straddles all the segments of the
clothing market.
Its shirts, made from the finest cotton fabrics
sourced from the best mills in India and abroad
in fine counts of 80s going up to 120s, offer the
finest dress shirts in the country. The designs
and colours are inspired by the latest trends in
France and Italy. To ensure that the fabric retains
its original colour and lustre, Louis Philippe
specifies the use of the finest cottons in the
world for its fabrics.
For its Gods and Kings Collection, Louis
Philippe imports superfine fabric made by the
Italian mill, Albini & Monti, arguably the makers
of the best cotton fabric in the world.
The Louis Philippe Permapress shirt is an
imported garment, made in the factories which
cater to some of the most premium brands
worldwide. The best cotton fabrics are treated
with liquid ammonia and resins and the fully
made up garment is then baked to give Louis
Philippe consumers the best formal shirt which
remains creaseless and crisp right through out
the day even as it retains its soft handle. The
unique creaseless feature is such that even if the
fabric is crushed, its memory ensures it returns
to its original shape.
Louis Philippe trousers both premium
Recent
Developments
Louis Philippe
has been taking
great strides in
establishing itself
as a lifestyle
wardrobe brand.
From a brand
which was known,
till a couple of
years ago, only for
its shirts it is today
also known for its
trousers, suits,
knitted wear,
jackets and accessories. A slate of lifestyle
accessories is all set to be launched. As a
precursor, Louis Philippe has cemented its
position in the semi-formal wardrobe category
with its range of luxury linen in its SpringSummer 2004 collection.
The retail strategy for Louis Philippe is led by
the flagship showrooms which provide its
consumers an international retailing experience.
The flagship stores are located in Connaught
Place, Delhi; Brigade Road, Bangalore and at
Somajiguda, Hyderabad. More flagship stores are
planned in Mumbai, Delhi and Chennai.
The brand continues to be the leader in
departmental stores sales. The quality of retail is
further augmented by its presence in Madura
Garments retail chain Planet Fashion.
Promotion
The launch campaign positioned Louis Philippe
as signed designer wear; the focus of this
campaign was on
promoting the
brands
exclusiveness and
the virtues of
premium quality.
The campaign
highlighting The
making of the
perfect shirt had a
stellar impact on
the target audience.
The initial
promotion sought
to create an
association between
Brand Values
Louis Philippe is the leader in the fashionable
formal, official and semi-formal occasion wear.
The brands Franco-Italian lineage combined
with its focus on contemporary international
fashion gives it an indisputable premium and
exclusive image. The focus on luxury and the
detailed craftsmanship of every garment
ensures that each Louis Philippe garment
owner belongs to The Upper Crest.
www.louisphilippe.com
THINGS YOU DIDNT KNOW ABOUT
Louis Philippe
Louis Philippe created the super premium
segment for the mens ready made garment
category in India.
For fabrics used in its shirts, Louis Philippe
specifies the use of only Suvin, Egyptian or Pima
cotton.
The Louis Philippe Permapress range of shirts
is the first 100% wrinkle-free shirt made from
Japanese fabrics which have a soft handle and
retain the crisp, freshly ironed look through out
the day.
Permawhite the best white formal shirt
introduced taped seams to garments in India.
Taped seams ensure that the shirt is absolutely
pucker free.
The brand has the distinction of innovating the
first ever left handers shirt in India perhaps,
in the world.
Louis Philippe became the first brand to offer
exclusive made-to-measure suits to consumers.
Louis Philippe completed seventeen years in
India on 18th February 2006.
SUPERBRANDS
125