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    Elevator Pitch: Silver Café

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    Amos
    The document proposes opening a premium cafe targeted towards Singapore's growing elderly population. It notes that Singaporeans aged 60 and older, who have more retirement income and love to eat out, will increasingly demand premium food products. A cafe would provide a community space for seniors and capture the rising market segment. While initially having low returns, the cafe could sustain itself long-term by being an early adopter of this silver market and avoiding alienating existing younger customers through segmentation.

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    Elevator Pitch: Silver Café

    Uploaded by

    Amos
    22 views11 pages
    The document proposes opening a premium cafe targeted towards Singapore's growing elderly population. It notes that Singaporeans aged 60 and older, who have more retirement income and love to eat out, will increasingly demand premium food products. A cafe would provide a community space for seniors and capture the rising market segment. While initially having low returns, the cafe could sustain itself long-term by being an early adopter of this silver market and avoiding alienating existing younger customers through segmentation.

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    Pitch

    Original Title

    Elevator Pitch

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    The document proposes opening a premium cafe targeted towards Singapore's growing elderly population. It notes that Singaporeans aged 60 and older, who have more retirement income and love to eat out, will increasingly demand premium food products. A cafe would provide a community space for seniors and capture the rising market segment. While initially having low returns, the cafe could sustain itself long-term by being an early adopter of this silver market and avoiding alienating existing younger customers through segmentation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    22 views11 pages

    Elevator Pitch: Silver Café

    Uploaded by

    Amos
    The document proposes opening a premium cafe targeted towards Singapore's growing elderly population. It notes that Singaporeans aged 60 and older, who have more retirement income and love to eat out, will increasingly demand premium food products. A cafe would provide a community space for seniors and capture the rising market segment. While initially having low returns, the cafe could sustain itself long-term by being an early adopter of this silver market and avoiding alienating existing younger customers through segmentation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Elevator Pitch

    Silver Caf

    Missing out on the Silver Market

    Typical Customers
    Typical customers
    are usually the
    younger segment
    (age below 60)
    Reinforced by the
    tech-savviness

    Growing Silver Population


    By 2030, expected to
    reach 18.7% of total
    population
    Seeks retirement
    communities

    Increase Affluence
    Gain access to
    retirement income
    Singaporeans love to
    eat out
    Increase demand for
    premium food
    products

    A Premium Caf for the Elderly

    Addresses Trends
    Aging Population
    A caf is a perfect community space

    Increase Affluence
    Cafs are deemed as a premium dining
    destination

    Being an Early-Adopter
    Early Adopter exceptionally important
    Need a longer time to establish a brand
    with elderly

    Not lose Young Segment


    Segmenting the old from young
    Old and young shy from each other
    Will not tarnish brand with existing
    young customers

    Feasibility
    Low returns at start
    However, enough resources to sustain
    for a long period as company is
    currently doing well

    Q&A

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