Scribd Logo
Upload

Welcome to Scribd!

  • Audience Profiling

    Uploaded by

    api-263705122
    32 views7 pages
    The document profiles different social classes and the types of advertisements they are likely to see. It divides audiences into upper middle class, middle class, lower middle class, group C, group D, and group E. Each group is described in terms of their occupations and the products and services advertised to them, such as designer clothing, Waitrose, holidays in France for middle class and quick pay loans, Aldi, and job websites for lower income groups.

    Original Description:

    Original Title

    audience profiling

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document profiles different social classes and the types of advertisements they are likely to see. It divides audiences into upper middle class, middle class, lower middle class, group C, group D, and group E. Each group is described in terms of their occupations and the products and services advertised to them, such as designer clothing, Waitrose, holidays in France for middle class and quick pay loans, Aldi, and job websites for lower income groups.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    32 views7 pages

    Audience Profiling

    Uploaded by

    api-263705122
    The document profiles different social classes and the types of advertisements they are likely to see. It divides audiences into upper middle class, middle class, lower middle class, group C, group D, and group E. Each group is described in terms of their occupations and the products and services advertised to them, such as designer clothing, Waitrose, holidays in France for middle class and quick pay loans, Aldi, and job websites for lower income groups.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    AUDIENCE

    PROFILING
    Patrick sadd

    UPPER MIDDLE CLASS


    Lawers,doctors,professors, holiday tour guides
    These adverts will only be advertised I places the companies know that they will

    shop and see them so john lewis and house of fraser sell designer brands ect

    Adverts targeted at these kind of people

    holidays to nice places (not finland because that is not a nice place)
    Designer clothing
    Waitrose/john Lewis/house of Fraser
    Anything to do with Heston Blumenthal

    MIDDLE CLASS
    Teachers,middle management fairly well paid profesors,

    Holidays to france
    Waitrose ect
    Semi skimmed milk
    Fur coats
    Lindor chocolate
    Glasto fest
    Caramel short bread from M&S

    LOWER MIDDLE CLASS


    Bank clerks,white collar professions, nurses,junior managementect

    Holiday camps
    Cars like volovo
    Clothing shops like next and Debenhams
    Asda,tesco,morrisons,aldi ect..
    Ppi claim adds/ banking
    Insurance adds

    GROUP C
    Technitions,plubmers,builders,plasters

    B&Q/homebase/whicks
    Mars bar adds
    Quit smoking adds
    Insurance
    Asda/morisons/tesco/sainsburys
    Quick pay loans

    GROUP D
    Drivers,postmen,

    Quick pay loans


    Alidi/lidl
    Quit smoking
    Banking

    GROUP E
    Students, unemployed, pensioners

    Adds for tv shows


    Quick pay loan
    Aldi,lidl,Iceland
    Job websites
    Old peoples homes
    Nhs policies

    You might also like