Handsearch

Sergio Estrada Correa

Diego Paredes Corcuera

Presentation
1) Types of Marketing of the company
2) Strategies of the company
3) Recommendations for the company
4) Type of market research to offer
5) Marketing Strategies for consulting

1) Types of marketing
strategy
Direct marketing:
Advertising
Website
Facebook

Inderect marketing:
Newsletter
Events

2) Strategies
Highlights:
Publish articles related to marketing in their

website
membership with the Catholic University of

Peru
Interactive website

2) Strategies
Lowlights:
There is no good management facebook
Not too many memberships related to

market research
not participate in presentations and

conferences related to market research

3) Recommendations
Show on the website the professional team

of the company
Show and awareness of what types of work

performed with their customers

Increase the number of memberships in

market research

4) Type of market research to offer

Coolhunting Consulting
Research method to anticipate trends emerging in

the field of consumer.

Phases:
1) Phase Coolhunting: To study the context of the
target, looking
signs of change
2) Phase of science: Analyze connections between
signs
3) Phase insights: We identify macro trends and
their
implications

5) Marketing Strategies for

consulting
Create a coolhunting School in Lima, with guest

lecturers from Spain

Generate an agreement with Esan University to

create conferences and workshops for students

coolhunting
Being a member of several organizations and
association related to marketing and market
research
Post related to the benefits of using the coolhunting

as a method of market research articles