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    Chapter Viii Lewis

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    Jade Ramos
    This document contains a strategy evaluation framework using the balanced scorecard approach. It outlines objectives, measures, targets, timeframes and responsibilities across four perspectives: financial, customer, internal business processes, and learning and growth. The financial objectives include increasing gross sales revenue, decreasing expenses, and maintaining high revenue, profitability and net income growth over the next 5 years. Customer objectives focus on increasing awareness. Internal business process objectives cover seeking foreign investors and maintaining harmonious employee relations. Learning and growth objectives promote professionalism and improving writing style through employee evaluations and training.

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    Chapter Viii Lewis

    Uploaded by

    Jade Ramos
    40 views3 pages
    This document contains a strategy evaluation framework using the balanced scorecard approach. It outlines objectives, measures, targets, timeframes and responsibilities across four perspectives: financial, customer, internal business processes, and learning and growth. The financial objectives include increasing gross sales revenue, decreasing expenses, and maintaining high revenue, profitability and net income growth over the next 5 years. Customer objectives focus on increasing awareness. Internal business process objectives cover seeking foreign investors and maintaining harmonious employee relations. Learning and growth objectives promote professionalism and improving writing style through employee evaluations and training.

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    CHAPTER VIII LEWIS.docx

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    This document contains a strategy evaluation framework using the balanced scorecard approach. It outlines objectives, measures, targets, timeframes and responsibilities across four perspectives: financial, customer, internal business processes, and learning and growth. The financial objectives include increasing gross sales revenue, decreasing expenses, and maintaining high revenue, profitability and net income growth over the next 5 years. Customer objectives focus on increasing awareness. Internal business process objectives cover seeking foreign investors and maintaining harmonious employee relations. Learning and growth objectives promote professionalism and improving writing style through employee evaluations and training.

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    40 views3 pages

    Chapter Viii Lewis

    Uploaded by

    Jade Ramos
    This document contains a strategy evaluation framework using the balanced scorecard approach. It outlines objectives, measures, targets, timeframes and responsibilities across four perspectives: financial, customer, internal business processes, and learning and growth. The financial objectives include increasing gross sales revenue, decreasing expenses, and maintaining high revenue, profitability and net income growth over the next 5 years. Customer objectives focus on increasing awareness. Internal business process objectives cover seeking foreign investors and maintaining harmonious employee relations. Learning and growth objectives promote professionalism and improving writing style through employee evaluations and training.

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    © All Rights Reserved
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    of 3

    CHAPTER VIII

    STRATEGY EVALUATION, MONITORING AND CONTROL


    The internal and external factors of the company are undeniably
    essential to the formulation and implementation of the strategies.
    Strategies are solely dependent on these factors because it is for these
    that the strategies are based upon. The formulated strategies will
    resolve and affect the internal and external factors and so changes in
    these may affect the strategies implemented. This is why constant
    review, evaluation and implementation of the strategies is highly
    recommended so as to see if they are still applicable with the current
    trends within and without the company.
    Balance Scorecard
    Financial objective
    Objectives

    Measures

    Target

    Time
    Frame

    Increase Gross Sales revenue


    Profit Margin

    5%

    2018

    Decrease
    expenses

    Decrease
    expenses
    by
    *____
    Each year
    Increase
    net
    income,
    Incremental
    increase
    of
    10%, 12%, 16%
    in sales and
    increase
    30%
    consistent net
    income growth
    for the next 5
    years
    and
    market
    share,
    and
    maintain
    market
    leadership
    in
    the Publications

    2017

    Interest, Selling,
    Administrative,
    Promotion
    Expenses
    Maintain
    high ROI,
    sales/
    profitability
    revenue,
    and
    net
    income
    growth

    2015,
    2016,
    2017,
    2018,
    2019,
    2020

    Unit/Perso
    n
    Responsibl
    e
    Finance,
    Marketing
    and
    Operations
    Finance,
    Marketing
    and
    Operations
    Finance
    Group

    market.

    Customer Knowledge
    Objectives

    Measures

    Increase

    Sponsorships

    customer

    and

    awareness

    media

    Target

    Sponsor

    Time
    Frame
    on

    being different

    Unit/Pers
    on
    Responsib
    le
    Marketing
    Departmen

    events.

    partners.

    Internal Business Processes


    Objectives

    Seek

    Measures

    foreign Annual

    Target

    Present

    Time
    Frame

    ideal

    Unit/Pers
    on
    Responsib
    le
    Operations

    financial

    Reports,

    foreign

    and

    investors

    Financial

    financial

    Finance

    Positions,

    investors and

    Market Share

    partners

    to

    General
    Administration
    together with
    the companys
    current
    financial

    Maintain
    harmonious
    relationship
    with employees

    Departmental
    Evaluation,
    Company
    Reviews

    position
    Provide
    Every
    weekly
    Friday.
    meeting
    regarding
    grievances of
    employees.

    Departmen
    t Heads

    Learning and Growth


    Objectives

    Measures

    Target

    Time
    Frame

    Promote

    Employee

    Evaluate

    Professionalism

    Evaluation,

    employee

    Departmen

    performance

    Transparency Feedback

    and

    Credibility surveys

    of the articles.
    Improve
    Writting

    Employee

    Style Evaluation,

    Monthly

    Unit/Pers
    on
    Responsib
    le
    HR

    monthly
    Evaluate

    Monthly

    HR

    employee

    Departmen

    of the articles. Feedback

    performance

    By

    monthly

    Provide surveys

    Monthly
    Seminars

    and

    trainings

    for

    employees

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