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Osg Thought Ki Finder
Osg Thought Ki Finder
Osg Thought Ki Finder
Knowledge Insights:
Finder The Residential and
Commercial Electrical Component
Market
By Vaibhav Agarwal, Dilvir Singh Bhullar, Max Young and Siyi Xiong
www.oxfordstrategygroup.com
www.facebook.com/OxfordStrategyGroup
http://www.linkedin.com/company/the-oxford-strategy-group
info@oxfordstrategygroup.com
Knowledge Insights:
Finder The Residential and
Commercial Electrical
Component Market
In this project, we develop a strategic plan for Finders potential
entry into the UK market. It consists of Commercial, Residential
and Security market sizing, and an analysis of broader market
conditions for its yellow range products.
OSG Thought: Knowledge Insights are OSGs thought
leadership publications and articles focused on our case
experience and research.
Contributors:
Vaibhav Agarwal was the project leader
Dilvir Singh Bhullar, Max Young and Siyi Xiong are consultants at
OSG.
For more information, please visit www.oxfordstrategygroup.com
or contact us at info@oxfordstrategygroup.com
OSG Thought.
Market Entry Strategy
Background
The
electrical
industry
is
an
important
provider
of
products
and
services
to
the
wider
construc6on
industry.
With
2013
construc6on
output
valued
at
an
es6mated
112.6
billion,
the
electrical
industry
is
sizeable.
Finder,
a
electrical
component
manufacturer,
approached
OSG
to
conduct
in
depth
research
on
the
commercial
and
residen6al
markets,
before
developing
a
market
entry
strategy
.
Market sizing
Compe%tor
Analysis
Commercial
Market
Analysis
Financial
data
Residen%al
Market
Validity
Tes%ng
Product
range
Security
Market
Results
Supply
Chain
Analysis
Strategy
Compe%tor
Analysis
Finder
Iden.fying
the
markets
Since
we
had
no
prior
knowledge
of
the
industry,
we
needed
to
familiarize
ourselves
with
the
industry
and
the
market.
We
conduct
research
on
several
industry
sub-segments,
including
the
commercial
and
residen%al
markets.
This
helped
us
to
beKer
understand
what
Finder
needed,
and
meanwhile,
provided
some
background
informa%on
of
UK
market
which
Finder
might
nd
useful
Market
Size
Valua.on
With
the
help
of
ECA(Electrical
Contractors
Associa%on),
and
sophis%cated
sta%s%cal
models,
the
team
deduced
that
the
size
of
commercial
submarkets
was
8.6
billion
pounds!
A
similar
approach
was
adopted
for
the
residen%al
and
security
markets.
Building
Supply
Chain
Models
AUer
iden%fying
dierent
markets
and
analyzing
the
poten%als
of
each.
The
team
looked
at
some
of
the
key
companies
and
distributors,
and
devised
a
supply
chain
model
for
each
of
their
market
opera%ons.
Posi.on
Finder
amongst
its
compe.tors
In
order
to
devise
a
strategy,
the
team
conducted
in-dept
analysis
on
seven
compe%tors.
The
team
developed
a
framework
on
how
Finder
could
posi%on
itself
rela%ve
to
its
compe%%on:
some
companies
are
strong
compe%tors,
while
others
could
be
poten%al
partners.
Along
with
the
previous
ndings,
the
team
concluded
with
a
SWOT
analysis
that
provided
an
overview
of
Finders
poten%al
in
UK
markets.
INTERESTING
FACTS
References
Finder
OSG Thought.
OSG Thought is the Knowledge Development arm of
the Oxford Strategy Group that focuses on research and
publication of OSGs leading insights and analysis on
business and strategy.
For more information, please visit
www.oxfordstrategygroup.com
or contact us at info@oxfordstrategygroup.com