2/17/2015

BUSINESS
DEVELOPMENT
PLAN

PINK BOOK
COMMUNICATIONS

By: Sierra Youngblood | Putting PR Skills To Work

Legal Page
Confidentiality Agreement

The undersigned reader acknowledges that the information provided by Pink Book
Communications in this business plan is confidential; therefore, reader agrees not to
disclose it without the express written permission of Sierra L. Youngblood.
It is acknowledged by reader that information to be furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain through
other means and that any disclosure or use of same by reader, may cause serious harm or
damage to Pink Book Communications.
Upon request, this document is to be immediately returned to Sierra L. Youngblood.
___________________
Signature
Sierra L. Youngblood
___________________
Name (typed or printed)
2/17/15
___________________
Date

Executive Summary
Pink Book Communications is a start-up consulting firm focused on serving the
comprehensive needs of businesses. Pink Book Communications will be located in Atlanta,
Georgia. With a core staff of experienced professionals and a team approach to most
consulting projects, Pink Book Communications will be able to offer a more balanced
quality service than rivals. Our essential center is to work nearly with customers and help
them succeed in setting and gathering their promoting objectives.
The target customer of Pink Book Communications is the little business that can seldom
bear the cost of the expense of getting the administrations of an advertising firm to expand
the viability of their showcasing costs. Pink Book Communications will be a results-driven
marketing firm. We provide a complete range of services. This will allow the company to
evaluate a variety of marketing communications tools, choosing those that are best suited
to the client's requirements.

2.0 Company Summary

Pink Book Communications consists of two Bachelors program students from the Claflin
University and Winthrop University. Pink Book Communications owners are Sierra L.
Youngblood and Shadelle K. Goodson.
Pink Book Communications is a startup firm, which will focus on providing a wide range of
consulting services to other startups and companies in early stages of their operations.
Pink Book Communications consultant specializes in particular things such as: public
relations, event planning, finance, sales and marketing, technology, management,
operations, and human resources.

2.1 Start-Up Summary

Pink Book Communications owners Sierra L. Youngblood and Shadelle L. Youngblood, will
each provide $1,000 in investment that will cover the bulk of the start-up expenses. The
rest of the required financing will come from Bank of America 10-year loan in the amount
of $150,000. Combined, these funds will be sufficient to cover the company's expenses
throughout the first year of operations.

Start-up Requirements

Start-up Expenses

Legal

$2,500

Office Supplies

$2,000

Other

$1,000

Total Start-up Expenses

$5,500

Start-up Assets

Cash Required

$150,000

Other Current Assets

$20,000

Long-term Assets

$25,000

Total Assets

$195,000

Total Requirements

$200,500

Start-up Funding

Start-up Expenses to Fund

$5,500

Start-up Assets to Fund

$195,000

Total Funding Required

$200,500

Assets

Non-cash Assets from Start-up

$45,000

Cash Requirements from Start-up

$150,000

Additional Cash Raised

$0

Cash Balance on Starting Date

$150,000

Total Assets

$195,000

Liabilities and Capital

Liabilities

Current Borrowing

$0

Long-term Liabilities

$100,000

Accounts Payable (Outstanding Bills)

$1,000

Other Current Liabilities (interest-free)

$0

Total Liabilities

$101,000

Capital

Planned Investment

Investor 1

$49,750

Additional Investment Requirement

$0

Total Planned Investment

$99,500

Loss at Start-up (Start-up Expenses)

($5,500)

Total Capital

$94,000

Total Capital and Liabilities

$195,000

Total Funding

$150,500

3.0 Services
Pink Book Communications will offer the following services:
Press release drafting
Media list compilation
Web site content
Social Media Set-up
Marketing material content
Collateral review
Branding analysis
Graphic design
PR or marketing consultation
PR Campaigns
Advertising Campaigns

4.0 Market Analysis Summary

Pink Book Communications will have a focus on start-up businesses when they first begin
accepting clients. Pink Book Communications would like to make relationships younger
operations and continue to nurture them for the long term. The chart below shows the
projected target markets for Pink Book Communications.

5.0 Strategy/Implementation
Pink Book Communications will focus on the small start-up companies and existing small
businesses that need marketing consulting but heretofore could not afford outsourcing the
development of strategic marketing plans.
Pioneer Consulting's competitive advantage is twofold:

Pink Book Communications is focusing on clients that the vast expert firms don't
effectively seek after. There is no immediate rivalry to Pink Book Communication
Service

The broad range of services that Pink Book Communications can provide to its
customers.

Pink Book Communications sales strategy will be based on systematic person-to-person

contacts with new and growing businesses. A list of potential customers has already been
compiled and will serve as a launching pad for marketing the group's services.

6.0 Financial Plan

The following table indicates projected cash flow estimate over the next 3 years with Pink
Book Communications.

Pro Forma Cash Flow

Year 1

Year 2

Year 3

Cash Sales

$5,963

$8,750

$13,000

Cash from Receivables

$14,643

$24,733

$36,687

Subtotal Cash from Operations

$20,605

$33,483

$49,687

Sales Tax, VAT, HST/GST Received

$0

$0

$0

New Current Borrowing

$0

$0

$0

New Other Liabilities (interest-free)

$0

$0

$0

New Long-term Liabilities

$0

$0

$0

Sales of Other Current Assets

$0

$0

$0

Sales of Long-term Assets

$0

$0

$0

New Investment Received

$0

$0

$0

Subtotal Cash Received

$20,605

$33,483

$49,687

Expenditures

Year 1

Year 2

Year 3

Cash Received
Cash from Operations

Additional Cash Received

Expenditures from Operations

Cash Spending

$12,000

$24,000

$35,000

Bill Payments

$4,863

$6,259

$9,218

Subtotal Spent on Operations

$16,863

$30,259

$44,218

Sales Tax, VAT, HST/GST Paid Out

$0

$0

$0

Principal Repayment of Current Borrowing

$0

$0

$0

Other Liabilities Principal Repayment

$0

$0

$0

Long-term Liabilities Principal Repayment

$0

$0

$0

Purchase Other Current Assets

$0

$0

$0

Purchase Long-term Assets

$0

$0

$0

Dividends

$0

$0

$0

Subtotal Cash Spent

$16,863

$30,259

$44,218

Net Cash Flow

$3,742

$3,224

$5,469

Cash Balance

$4,092

$7,316

$12,785

Additional Cash Spent