Ahja Glaze

400 Magnolia Street

Orangeburg, SC 29115

March 5, 2014
Joe Leimire
Writer
Sports Illustrated
P.O. Box 30602
Tampa, FL 33630-0602
Dear Mr. Leimire:
An athletes dream is to have an energy drink that wont pour on the calories and isnt filled with
caffeine. Kickstart Mountain Dew comes in two flavors and is a healthier option than Starbucks,
Monster, Amp and other energy drinks. Consisting of everything that athletes need to get their day started,
Kickstart is an excellent beverage to inform Sports Illustrated readers about.
February 25, our company released Kickstart Mountain Dew Orange Citrus, and Fruit Punch.
Kickstart is an energizing breakfast drink that is composed of the original Mountain Dew formula
combined with fruit juice. Kickstart is the morning and healthier version of the already popular energy
drink Amp. Kickstart has approximately 92 milligrams of caffeine in a 16 ounce can, compared to 142
milligrams in Amp. Kickstart also beats Starbucks with 330 milligrams of caffeine.
Mountain Dew will be hosting a tent at the Monster Jam Truck event in Atlanta, GA. The face of
Kickstart Mountain Dew, Dale Earnhardt has agreed to give Sports Illustrated an exclusive interview
about the drink and his career. I look forward to hearing from you soon at our office (877) 531-2522.
Thanks again!