Barnik Datta

MGT-679 CSU ID-830417351

Mini AB

Bibliography

STRATEGIC
UNCERTAINTY
AND
ENVIRONMENTAL
SCANNING:
INFLUENCES
THE
ON CASE
SCANNING
INSTITUTIONAL
BEHAVIO
School
of Management
andFOR
Business,
Adelphi University, Garden City, New
York, U.S.A.
DETELIN
S. R
ELENKOV
Strategic Management Journal, Vol. 18:4, 287302 (1997)
Challenges to any industry is viewed as an opportunity to explore the boundaries of existing
business models and grow. An organization has to calibrate its response towards an ever
changing market by conducting a thorough mapping of the industry environment. Strategic
choices are made based on analysis of the immediate vicinity of functioning of the company
which includes suppliers, customers, regulatory bodies and competitors. General social,
economic and political factors have a bearing on strategic initiatives being taken.
Management teaches the advantages of working towards building sustainable processes
keeping in mind not the demand of the present day; but by trying to latch on to the latent
demand present and gearing up for futuristic trends. Heuristics is involved in the process.
Analysing trends in the market, while evaluating perceived environmental changes is an often
overlooked resource which if interpreted properly can be wielded as competitive advantage.
Elenkovs article particularly grabs attention because he mostly talks about looking at the
horizon while conducting business and implores strategic flexibility in decision making. But
being an academician, prophesising these preachy words is easy. He refers to empirical proof
of managers having access to way to much data from the environment for them to
comprehend. He tries to support his theoretical claims with this data. It would have been
had a real world practitioner with executive powers can really add real world insight to
theoretical claims.
Morrison, J. L. (1992). Environmental scanning. In M. A. Whitely, J. D. Porter, and R.
H. Fenske (Eds.), A primer for new institutional researchers (pp. 86-99). Tallahassee,
Florida: The Association for Institutional Research.
Environmental Scanning Practices in Small Business. By Smeltzer,
Larry R.; Fann, Gail L.; Nikolaisen, V. Neal
Journal of Small Business Management , Vol. 26, No. 3 , July 1988
Environmental Scanning in Globally Oriented Small Businesses: Practices Suggested
by Managers1 By Jean-Marie Nkongolo-Bakenda
University of Regina, Canada Journal of Comparative International Management.