This document appears to be a survey about perceptions of Apple's products. It contains 20 multiple choice or short answer questions regarding the respondent's opinions on Apple products, their purchase and use habits related to Apple devices, thoughts on pricing and quality, and perceptions of Apple as a brand. The survey questions cover topics such as favorite Apple products, post-sale customer service ratings, whether the prices seem fair relative to quality, preferred payment methods, main competitors, and assessments of Apple's brand image and reputation.
This document appears to be a survey about perceptions of Apple's products. It contains 20 multiple choice or short answer questions regarding the respondent's opinions on Apple products, their purchase and use habits related to Apple devices, thoughts on pricing and quality, and perceptions of Apple as a brand. The survey questions cover topics such as favorite Apple products, post-sale customer service ratings, whether the prices seem fair relative to quality, preferred payment methods, main competitors, and assessments of Apple's brand image and reputation.
This document appears to be a survey about perceptions of Apple's products. It contains 20 multiple choice or short answer questions regarding the respondent's opinions on Apple products, their purchase and use habits related to Apple devices, thoughts on pricing and quality, and perceptions of Apple as a brand. The survey questions cover topics such as favorite Apple products, post-sale customer service ratings, whether the prices seem fair relative to quality, preferred payment methods, main competitors, and assessments of Apple's brand image and reputation.
__________________________________________ 2. How often do you buy Apples products? __________________________________________ 3. For you, Is it necessary buy the last Apples products? __________________________________________ 4. For you, What is the most important Apples products? A) Mac D) iPad B) Iphone E) iPod C) Watch 5. What is your opinion about post sale service of Apple? A) Excellent D) Bad B) Good E) Wrong C) Normal 6. What is your opinion about the price of Apples products? A) Expensive B) Normal C) Cheap 7. Is the price accessible to buy? _________________________________________ 8. Is the price proportional to the Apples products? _________________________________________ 9. Do you think that the price reflects the quality of the product? _________________________________________ 10.Do you agree with the methods of payment when you buy Apples products? _________________________________________ 11.What brands do you remember about electronic products? ______________________________________________________________________ 12.For you, what is the direct competence of Apple? A) LG D) Other: ______________ B) Samsung C) Sony 13.If you dont buy Apples products, so what other brand do you prefer? _________________________________________ 14.For you, what is the best electronic brand in the world? _________________________________________ 15.If you could buy a product that offers you the same service at a lower price, would you buy it? A) Yes B) No 16.Do you like the the brands image? A) Yes B) No 17.Is it easy or difficult the pronunciation of Apple? _______________________________________ 18.Do you remember the tagline? Can you tell me the tagline? _______________________________________ 19.What is your perception of Apple brand? A) Excellent D) Bad B) Good E) Wrong C) Normal