CREATIVE BRIEF: RFQ- Cheetah

BRAND AUDIT- JOB ASSIGNMENTS

RFQ
Client: Cheetah
Job duration: 10 days
Expected output: A brand progress plan along with a creative showcase for a quarter-campaign
Detailed Brief:
A quarter plan to sell shoes to women. This is tricky because our research says we need to move our
target segment a notch higher to hit women who use trainers and joggers. We were reluctant as yet
because the personality of such women was not in accord to personality of cheetah. Critically evaluate
and tell us on how you suggest we take forward cheetah women? A separate brand? Sub brand? Or
same brand with a new personality. Ideas and show case please.
We are opening to bids from all leading brand consultants and expect following elements submitted to
room 219 NBS not later than 22 Dec 15 1500 hrs.( submission in a CD labeled :
GroupNo_Product_2014_BM):
1. A creative showcase of sample message execution/campaign outputs for all selected
media, including:
a. proposed visual campaign(If applicable) image format
b. -Proposed video campaign/TVC(if applicable) video format
2. Ppt of 15 slides maximum with slide 1 as team introduction and slide 2 covering roadmap
for presentation
3. A postmortem report (doc format): where the team individually and collectively reflects
upon learning from the project. Share with us your trumps and failures; what worked,
what didnt worked, how theory helped reach solutions and what were major take homes
from the activity. Page limit is 1 page for each member and 1 page for group
reflections/teamwork dynamics (this document is to be submitted in hard copy too)
Project supervisor: Maria Qadri
Phase 1 :44/50