In the Name of God, Most Gracious, Most Merciful

Sharif University of Technology

Graduate School of Management and Economics
Operations Strategy
Mehran Sepehri, Ph.D.

Project # Phase 1
-

Contents
2 .............................................................................................................................................................
2 ....................................................................................................................................................
3 ...........................................................................................................................................
4 .................................................................................................................................
5 ........................................................................................................................................
( ) 5 ............................................................................................................................:
6 ..................................................................................................................................................... :
6 ..................................................................................................................................... :
7 ................................................................................................................................ :
7 .............................................................................................................................................. :
8 .................................................................................................................................. PESTLE
9 ...........................................................................................................................................................Social
01 ............................................................................................................................................ Technological
02 ..................................................................................................................................................... Political
KSF 03 ................................................................................................................................................
03 ...........................................................................................................................................
07 ....................................................................................................................................... SWOT
07 ........................................................................................................................................................
08 ........................................................................................................................................................
08 .........................................................................................................................................................
08 ...........................................................................................................................................................
08 ............................................................................................................................................. SWOT


VoIP
.
...
( )

.

( )VOIP 0380

... .

.
211



.
2

 ( )Retail
( )Wholesale.
Retail -
.
Wholesale ()VOIP
.
Deutsche Telekom Verizon

British Telecom Silver

Connection .

.
.

.

ISP .

 :

.
Solution ( )B2C
( )B2B.

:
.

:

Retail Wholesale.
Retail

B2C B2B.

 Wholesale
VOIP .
-
B2B-
Retail -
.

( ): 1

2 VOIP
.
.
VOIP 0

Switch Cost .
.
.
New Entrants
Regulation

1
2

 : 3
"" :
VOIP . VOIP

Reseller.
4 .
. Sunk Cost
-

.

: 5

Switch Cost -
VOIP
.
3

Competitors
Differentiation
5
Bargaining Power of Buyers
4

: 6
Switching Cost
Commodity .
()

commodity
.

.

:

Application
.
IHS
IOS

Bargaining Power of Suppliers

 .
.

.

.
.
IP .
( )
(
) . NGN
.
. NGN
( )IP .
.

PESTLE
PESTLE
.
:
8

Social
.
. 0.4
. 2100 Shipment

.


.
.

Technological
.
IP .
3.
10

 .
.

.
Cloud Computing .

.

.
.
.

. ITU
:4

11


SWOT .

Political


.

12

 KSF
KSF : .
. Retail

VoIP
.
Call (CFL
)Failure )Average Seizure Ratio(ASR . CFL
ASR .
Commodity VoIP

.
.
KSF .

KSF Resource Capability
. KSF


13

 .
Bias .
4 5 .
.

.

Carrier
(
) .
R1 R5 C1 C8
. :

14

Key Strenghts

C5

C7

Superflous Strenghts

C6

C4
C8

R4

R3

R5
R1 C1

R2

Zone of Irrelevance

Key Weaknesses

Strategic Importance

.

.
Turnover
.
.
.
15

Relative Strenght

C2

C3

 ADSL
.

.
.


.
.

( )Operational Effectiveness . Carrier

.

16

 SWOT
PESTLE (
) VoIP
SWOT .

T1
. VoIP
.
T2 .

.
( )T3 IP .
VoIP
.
( )T4
( VoIP) .
( )T5 .

17

:
( )O1 .

W1 W3
.

S1 S4 .

SWOT
SWOT
( )Strategic Issues .

Threats

Opportunities
O1

T4

T5

T3

T2

T1

Issue 1

W1

Issue 2

Issue 5

W3

Weaknesses

Issue 7

W2

S1
S2

Issue 6

S4

18

Strenghts

Issue 4

Issue 3
S3

References :
1. 1http://www.motorolasolutions.com/web/Business/Products/Software%20and%20
Applications/RhoMobile_Suite/_Documents/_StaticFiles/Top_Trends_in_Smartph
ones.pdf
2. 2http://www.businessinsider.com/smartphone-and-tablet-penetration-2013-10
3. 3http://www.transnexus.com/index.php/issue-5-january-2013/four-voip-trends-towatch-for-in-2013
4. 4http://stats.areppim.com/stats/stats_internetxfcstx2013.htm

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