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  • Submitted by A.Shabnam DMS, I Year Sec-A

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    shabnam
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    Amul was founded in 1946 in India by Dr. Varghese Kurien. It is an Indian dairy cooperative jointly owned by 2.6 million milk producers in Gujarat. Amul spurred India's White Revolution in the 1950s, which made India the world's largest producer of milk and milk products. Amul follows a three-tier model and is now the largest food brand in India with an annual turnover of $1.5 billion. It produces a highly diverse range of dairy products and is the world's biggest vegetarian cheese brand.

    Original Description:

    Describes Amul's history and marketing strategy.

    Original Title

    Amul Corporate Story

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    Amul was founded in 1946 in India by Dr. Varghese Kurien. It is an Indian dairy cooperative jointly owned by 2.6 million milk producers in Gujarat. Amul spurred India's White Revolution in the 1950s, which made India the world's largest producer of milk and milk products. Amul follows a three-tier model and is now the largest food brand in India with an annual turnover of $1.5 billion. It produces a highly diverse range of dairy products and is the world's biggest vegetarian cheese brand.

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    © All Rights Reserved
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    9 views13 pages

    Submitted by A.Shabnam DMS, I Year Sec-A

    Uploaded by

    shabnam
    Amul was founded in 1946 in India by Dr. Varghese Kurien. It is an Indian dairy cooperative jointly owned by 2.6 million milk producers in Gujarat. Amul spurred India's White Revolution in the 1950s, which made India the world's largest producer of milk and milk products. Amul follows a three-tier model and is now the largest food brand in India with an annual turnover of $1.5 billion. It produces a highly diverse range of dairy products and is the world's biggest vegetarian cheese brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    Submitted by

    A.SHABNAM
    DMS,I YEAR
    SEC-A

    INTRODUCTION
    Founded

    in 1946.
    By Dr. Varghese
    Kurien.
    An Indian dairy
    cooperative.
    Jointly owned by 2.6
    million milk
    producers in Gujarat.

    HISTORY OF AMUL
    Milk

    strike on
    January 4,1946.

    WHITE REVOLUTION
    Amul spurred India's White Revolution, which made the country as the
    world's largest producer of milk and milk products.

    The three-tier "Amul Model"

    STRENGTHS
    Largest

    food brand in India.


    High Quality.
    Low Price.
    Worlds Largest Pouched Milk
    Brand.
    Annual turnover of US $1504
    million.
    Highly Diverse Product Mix.
    Worlds biggest vegetarian cheese
    brand.

    PRODUCTS

    Customer based market Segmentation

    PRODUCTS

    PROMOTIONS

    REFERENCES
    http://

    www.amuldairy.com/index.ph
    p/about-us/history
    http://
    www.amul.com/m/about-us
    http://
    coop.wikia.com/wiki/List_of
    _Amul_products

    Thank
    you

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