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    Event Marketing

    Uploaded by

    Dinu Chacko
    This document discusses event marketing and the activities involved in planning, organizing, staffing, leading, and evaluating events. It describes pre-event, during event, and post-event activities. These include canvassing clients to create customized packages, negotiating deals, and dismantling and settling accounts after events. Events can be media-owned or co-branded with other companies and used to advertise on television, online, or through sponsoring sports and other large events. Planning a successful event requires considering the organizer, infrastructure, target audience, client, media partners, and venue.

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    Event Marketing

    Uploaded by

    Dinu Chacko
    28 views7 pages
    This document discusses event marketing and the activities involved in planning, organizing, staffing, leading, and evaluating events. It describes pre-event, during event, and post-event activities. These include canvassing clients to create customized packages, negotiating deals, and dismantling and settling accounts after events. Events can be media-owned or co-branded with other companies and used to advertise on television, online, or through sponsoring sports and other large events. Planning a successful event requires considering the organizer, infrastructure, target audience, client, media partners, and venue.

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    Event_Marketing.pptx

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    This document discusses event marketing and the activities involved in planning, organizing, staffing, leading, and evaluating events. It describes pre-event, during event, and post-event activities. These include canvassing clients to create customized packages, negotiating deals, and dismantling and settling accounts after events. Events can be media-owned or co-branded with other companies and used to advertise on television, online, or through sponsoring sports and other large events. Planning a successful event requires considering the organizer, infrastructure, target audience, client, media partners, and venue.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    28 views7 pages

    Event Marketing

    Uploaded by

    Dinu Chacko
    This document discusses event marketing and the activities involved in planning, organizing, staffing, leading, and evaluating events. It describes pre-event, during event, and post-event activities. These include canvassing clients to create customized packages, negotiating deals, and dismantling and settling accounts after events. Events can be media-owned or co-branded with other companies and used to advertise on television, online, or through sponsoring sports and other large events. Planning a successful event requires considering the organizer, infrastructure, target audience, client, media partners, and venue.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    EVENT MARKETING

    Canvassing for clients and arranging feedback so


    as to arrive at a customized package for the
    client, keeping the brand value and target
    audience in mind.
    Marketing also plays an important role in pricing,
    negotiation and in identifying opportunities.

    Deals with all activities involved in planning,


    organizing staffing leading and evaluation
    This can be termed as:
    Pre-event Activities extension of 5c. dependence
    on external agencies high.

    During-event Activities pass on all credit to


    supervisors. Event managers humble. constant
    monitoring.

    Post-event Activities dismantling, accounts


    settling, performance evaluation.

    Events

    either media-owned or media-designed.


    (concert sell tickets on purchase of their
    products)
    Share

    the limelight with other companies and


    brands. (Cricket),(NASCAR)
    TV
    As

    advertisements and internet banner ads.

    the importance of events as a marketing tool


    rises it will take up a larger portion of the

    Organizer

    Event infrastructure

    Target audience

    Client

    Media

    Venue.

    Spending on Sports Events

    Americans spend more than $32 billion a year on


    sports participation

    .68 out of every dollar goes toward participation

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