Background and Mise es

scene-The background
shows a barn location
which stereotypically is
used to represent a farm
location where the
audience can relate to
the genre and topic of the
film. The building draws
the audience in creating
interest in the advert.
This creates depth of field
and a deep focus in the
advert, getting the
audience more involved
The extra information on
what type of film this
advert is advertising is
stated in small yet bold
typography for the
audience to relate with
previous films that the
director has produced,
encouraging and making
the audience watch this
film due to the interest in
previous films. Allowing
them to understand the
genre and encouraging a

Film Title-The title is bold and clear

that allows the audience to see the
importance in the typography shown.
Connecting the title with the
stereotypical cow, showing the
audience a connection to the
importance of the cow and the title.
The contrast used of white bold texts
allows the title to stand out from the
foreground green. Drawing the
audience eyes instantly to the strong

Layout-The layout of the advert is

simple yet effective, helping the
audience become drawn in with
the bold titles and main focus
become eye-catching and helps
the audience become more
involved with the film and the
message. No extra information is
given such as the date of release
etc. This is difficult for the
audience to relate and
understand the important

Colour Contrast-The colour

in this advert is a nice, clear
contrast that allows the
audience to become drawn
into the colour. Encouraging
the audience to watch the
film due to becoming drawn
in and connected with the
genre and topic of Farming,
creating an emotion and
meaning behind the colour

Main Focus- The main focus of the

advert is the cow as its bold and
clearly standout to the audience
as an important element towards
the film. The cow is stereotypical
when linking to the mise es scene
and the location of a farm,
instantly allowing the audience to
understand the genre of a farming
film just from looking at the cow.
The cow has a bar code across
the body suggesting a link to food
and product due to barcode
stereotypically used to represent
a product in this case food where
the audience can connect too.
Due to the focus being centre of
the poster it allows the audience
to see the foreground title and
connect with the main focus. This