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  • Presentat ION ON: Can Liril' Regain The Market Share ?

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    Jabeer Ibnu Rasheed
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    Deepak Jabeer presented on whether Liril soap can regain its lost market share. The presentation analyzed that Liril shifted its focus from freshness to skin care, competed in premium segments, and launched different flavors and brands, which hurt perceptions and market share. To regain share, the presentation recommended re-launching the original Liril brand in the economy segment with a focus on freshness, lemon flavor, and nostalgic advertising using the old jingle, while withdrawing other brands to concentrate on one new brand. Leveraging Liril's brand image for freshness and HUL's strong distribution channels could provide advantages.

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    Can Liril gain the market share ?

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    Liril

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    Deepak Jabeer presented on whether Liril soap can regain its lost market share. The presentation analyzed that Liril shifted its focus from freshness to skin care, competed in premium segments, and launched different flavors and brands, which hurt perceptions and market share. To regain share, the presentation recommended re-launching the original Liril brand in the economy segment with a focus on freshness, lemon flavor, and nostalgic advertising using the old jingle, while withdrawing other brands to concentrate on one new brand. Leveraging Liril's brand image for freshness and HUL's strong distribution channels could provide advantages.

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    © All Rights Reserved
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    11 views12 pages

    Presentat ION ON: Can Liril' Regain The Market Share ?

    Uploaded by

    Jabeer Ibnu Rasheed
    Deepak Jabeer presented on whether Liril soap can regain its lost market share. The presentation analyzed that Liril shifted its focus from freshness to skin care, competed in premium segments, and launched different flavors and brands, which hurt perceptions and market share. To regain share, the presentation recommended re-launching the original Liril brand in the economy segment with a focus on freshness, lemon flavor, and nostalgic advertising using the old jingle, while withdrawing other brands to concentrate on one new brand. Leveraging Liril's brand image for freshness and HUL's strong distribution channels could provide advantages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    PRESENTAT

    ION
    ON
    Can Liril Regain

    the market share


    ?

    BY
    DEEPAK
    JABEER
    LESS LIE
    SANDESH

    INTRODUCTION

    MARKET SHARE

    REASONS FOR THE


    FAILURE
    Shifting from beauty and freshness category to
    skin care category.
    Competing with Premium segments.
    Perception of consumers.
    Entering low market share category.
    Gave more importance for men in Liril 2000.
    Coming up with different flavors.

    SOLUTIONS
    Re-launching the old Liril brand in the
    economy segment.
    Giving importance to Lemon Flavor.
    Advertising more on freshness.
    Inspiring new ads with the help of old jingle.
    Withdraw all other brands and concentrate
    only on one new brand.

    POSITIVE ADVANTAGES
    Brand Image
    Liril was associated with freshness.
    Strong distributional channel of HUL.

    THANK
    YOU

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