MN : QU N TR D N

TI
A PARIS BUEGETTE
N G N M I NG I

Nhm Thc Hin

1. N G U Y N X U N T R A N G ( N H M T R N G)
2. L B O N H ( T H K )
3. V N G C A N H T H
4. P H M T H T R C VI
5. N G M I N H C H N H

Thnh Vin Nhm

Thnh Vin Nhm

Xun Trang

Minh Chnh

Thnh vin nhm(tt)

Bo Nh

Trc Vi

Anh Th

MC LC
1. Dn nhp
2. Tng quan v d n m thm ca hng
3.
4.
5.
6.

m i
S t chc v chc nng ca cc b
phn
Qun l ri ro
Cc giai on thc hin m ca hng
Kt lun v nh gi.

DN NHP
Theo kho st th trng m thc Vit Nam, c bit l

th trng bnh ngt hin nay rt c tim nng nhng vn

cha c khai thc tht tt.
Yu cu ca ngi tiu dng cng lc cng cao nhng ch

c rt t cc thng hiu bnh cao cp p ng c iu

.
Mun to ra ni gip mi ngi c th thng thc c

nhng chic bnh ngt mang hng v Php trong khng

gian lch s, phong cch phc v chuyn nghip, to
cho khch hng s thoi mi tt nht c th.

MC TIU D N
a Paris Baguette n gn mi ngi hn, v c

nhiu ngi bit n hn.

To ra a im thng thc cc mn bnh cao cp
mang mi v khc nhau.
Ni th gin l tng cho mi ngi tr chuyn, bn
cng vic, m rng cc mi quan h.
To cho thc khch cm nhn c khng nhng
hng v m trong chnh cch phc v chuyn
nghip ca i ng nhn vin ca ca hng.

a im thc hin
Tn khch hng: Paris Baguette
a im thc hin: Vincom Center-72 L Thnh

Tn, Phng Bn Ngh, Qun 1, TPHCM

Tn d n: a Paris Baguette n gn mi ngi
Ngy bt u: 30/08/2012
Ngy d kin kt thc: 30/10/2012
n v thc hin: Nhm 6
n v lin quan phi hp: Paris Baguette, n v
thi cng

Bn ni thc hin

S T CHC

TRNG
D N
TH K
Nhm phn
tch, hoch
nh

Nhm thc
hin v gim
st d n

Nhm
maketing

CHC NNG CC B PHN

Trng d n: Hoch nh, iu hnh d

n, phn chia cng vic, gim st v ki m tra

cc cng vic ca cc thnh vin.
Th k : l ngi ghi chp c th cc gian
on lm vic, h tr trng nhm v cc
thnh vin khc, truyn t thng tin.
Nhm cn li: nhm phn tch, maketing
v nhm thc hin d n lm vic theo ng
chc nng ca tng nhm.

BNG PHN CNG NHN S

BNG PHN CNG NHN S

Kho st qun
Tm hiu thng tin
Lp k hoch cho d n
Cu trc cng vic
D tr kinh ph
K hoch truyn thng
Nhn dng ri ro v a ra xut
Tin hnh d n
nh gi d n
Bo co d n

Trang

Nh

Th

Vy

Chnh

*
*

*
*
*

*
*

*
*
*
*

Ga nh v rng buc
Ga nh:
Kh khn trong vic tm a im v hp nhm.
Kinh ph tng i cao.
Kh khn trong vic thit k chi nhnh.
Thi gian u t ai bit n chi nhnh mi nhng
phi cnh tranh vi cc hng khc trn cng mt
bng.

Rng buc:
Thi gian thc hin cc cng vic v thi gian kt
thc d n.
Kinh ph thc hin d n.
Ngun nhn lc thc hin d n

QU TRNH QUN L RI RO
u Yu t ri ro Kh nng S nh hng
tin
xut hin

Mc cnh
tranh

Cao

Kt qu d
n

Khng thng
nht c
kin ni b

Trung
bnh

Tin d
n

Tin d
n khng
ng theo k
hoch

Trung
bnh

Kt qu d
n

Cch khc phc

To phong cch ring, gy n tng

vi khch hng (trang tr,cung cch
phc v,)
Mi thnh vin c kin ring,
nhng quyt nh cui cng ph
thuc vo nhm trng.
Thit k k hoch c th, hp l, lm
ng theo k hoch nh trc.

Ga sn phm

Trung bnh

Kt qu d n

Ga n nh, c
nhng khuyn
mi hp l cho
khch hng.

Thiu nhn vin

phc v

Thp

Kt qu d n

Tng ca nhn
vin. C th tuyn
thm sinh vin
lm part-time .

Cc thnh vin
trong nhm d
n kh gp nhau
gii quyt vn
pht sinh.

Thp

Tin d n

Cc thnh vin s
hp qua mail hoc
yahoo a ra
phng n gii
quyt

LU N

Cng vic

Thu thp thng tin v ln k hoch d

n(A)

Cng
vic
trc
____

Thi gian
d kin
10 ngy

Kho st th trng (B)

____

10 ngy

Chun b vt dng v trang thit b cn

thit , nhn s (D)

15 ngy

Xy dng thit k v trang tr qun

A,B,C

10 ngy

Thc hin chin dch qung co (E)

5 ngy

Tng kt v nh gi d n (F)

D,E

10 ngy

Thi gian thc hin (ngy)

5
A
B
C
D
E
F

10 15 20 25 30 35 40 45 50 55 60
10
10
15
10
5
10

CC GIAI 0N THC HiN

Giai on 1: Ln k hoch v thu thp thng
tin

iu kin bt u : ngay sau khi tip nhn

d n t khch hng.
Thi gian thc hin : 1 tun

CC GIAI 0N THC HiN(tt)

1. Kho st th trng:
Nm bt c nhu cu ca ngi tiu dung, s
thch cng nh thi quen mua sm ca mi ngi
khi n vi Vincom Center.
Cc ngy cui tun, th lng khch n vi Vincom
rt ln, v mi la tui c c du khch nc
ngoi. Paris rt thch hp vi nhu cu
Tour les Jour hay Break Talk, h t h thng
ca hng ca mnh ti Vincom, y l nhng i
th cnh tranh ln trong vic thu ht khch hng.

CC GIAI 0N THC HiN(tt)

2. Lp k hoch thc hin :
Kho st th trng v xc nh vi tr
c tnh s lng cng vic thc hin
a ra k hoch marketing, qung co
Mc tiu chnh ca nhm l a Paris n gn
hn vi khch hng.
Nhm trng s phn cng cng vic cho tng
thnh vin.

CC GIAI 0N THC HiN(tt)

Giai on 2 : Thnh lp ca hng
Sau khi kho st v ln k hoch chi tit cho d n
Thi gian thc hin trong vng 1 thng.
Chn khu vc ph hp, bn bc v gi c v k

hp ng thu mt bng Vincom.

Lin h vi kin trc s v tho lun v phong
cch ca Paris Baguette.

CC GIAI 0N THC HiN(tt)

Chn khu vc ph hp, bn bc v gi c v k

hp ng thu mt bng Vincom.

Lin h vi kin trc s v tho lun v phong

cch ca Paris Baguette.

CC GIAI 0N THC HiN(tt)

Giai on 3: Marketing
Giai on thc hin: trc khi Paris Baguette
Vincom khai trng bn tun.
Thi hn thc hin: 6 tun

CC GIAI 0N THC HiN(tt)

Phng php v cng c thc hin:
Qung co Paris Baguette Vincom qua:
Tp

ch: Tip Th v Gia nh, 2! p, Elle,

Website: kenh14.vn, diadiemanuong.com,
Trang mng x hi: Facebook, Twitter, Google
Plus,
Bn voucher gim gi 20% trong thi hn 14
ngy k t ngy khai trng.

CC GIAI 0N THC HiN(tt)

Giai on 4: Chun b
Giai on thc hin: Trc khi Paris Baguette
Vincom khai trng 8 tun
Thi hn thc hin: 8 tun
Phng php v cng c thc hin:
Chun b mt bng, giy t cn thit cho vic m
Paris Baguette Vincom

CC GIAI 0N THC HiN(tt)

Chun b bn gh, nguyn ph liu, trang thit b,

my mc, i vo hot ng
Chun b ngun nhn lc lm vic cho Paris
Baguette Vincom
Tp hun, hng dn cho cc nhn vin
D tnh trc cc pht sinh c th xy ra.

CC GIAI 0N THC HiN(tt)

Giai on 5: Hot ng
Giai on thc hin: Sau khi chnh thc khai trng
Tiu ch thc hin:
Ngun nhn lc y
Thi nhn vin khi phc v
Nguyn, ph liu y
m bo v sinh, an ton thc phm
i ng giao hng lun sn sng
Mc gi n nh

CC GIAI 0N THC HiN(tt)

Giai on 6 : Kim

tra v iu chnh
Giai on thc hin: Sau khi chnh thc khai tr ng
Thi gian: mi cui thng
Phng php v cng c thc hin:
Kim tra cht lng v sinh, an ton thc ph m.
Kim tra thi phc v ca nhn vin.
Xem xt cc ng gp t khch hng.
Tng kt, rt kt kinh nghim v a ra gii php
thc hin hay khc phc.

D tr kinh ph

Bng d tr kinh ph mt thng

Bng doanh thu v hi vn

Thi gian hi vn: 477,300,000: 232,000,000 = 2.0573

Nh vy th sau 2 thng s thu hi c vn.

Nhng yu cu trong khi xy dng qun

Khng gian: thun tin cho vic i li, to cm gic

thoi mi cho khch hng.

Nhc nn: ln va phi,ph hp vi khng gian
v phong cch ca ca hng.
Bnh: chuyn t ca hng chnh & Thc ung : s
pha ch ti quy.
Qun l thu ngn : s dng phn mm chuyn
dng.
Nhn vin: phi bit giao tip bng Ting anh, thi
phc v tn tnh v tn trng khch hng.

Hnh nh m phng sau khi m chi nhnh

Hnh nh m phng sau khi m chi nhnh

KT LUN
Thun Li

Kh Khn

Cc thnh vin tham gia tch cc v c tinh

thn trch nhim cao. Gip nhau trong

cng vic d n thc hin tt nht trong
hn nh.
C c s ng h ca cc ngun kho st
v thng tin t khch hng quen thuc ca
ca hng c.

Gp nhiu vng mc trong nhng ngy

u ca d n, mi ngi cha kp hiu

nhau.
Thi gian hp nhm b hn ch do lch
hc ca cc thnh vin khc nhau.
L thuyt cn s si do thi gian chun b
d n kh gp, nn cha c nhiu kinh
nghim hoch nh v gii quyt kh
khn.

KT LUN(tt)
Nhm nm bt c cc quy trnh xy dng v
pht trin ca mt d n.
Tch ly c kinh nghim trong vic thu thp
thng tin v kho st th trng cho mt d n mi.
Cc thnh vin hp tc lm vic tt hn, t mi
ngi t rn luyn kh nng lm vic nhm, tinh
thn trch nhim cao.

Kt Lun(tt)

Nu d n c ngun vn hp
l v nh u t th nht nh
rt c kh thi.


Nguyn

Xun Trang

22%

(Nhm trng)
(Th k)

Bo Nh

19%

Ngc Anh Th

19%

Phm

ng

Th Trc Vi

19%

Minh Chnh

21%
NHM LM ViC TT

Cm n thy v cc bn
ch lng nghe!