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    Biblio For Cars

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    This document discusses two academic papers on the role of advertising in brand image development and the corporate re-branding process. The first paper from 1995 examines how advertising helps shape brand image, while the second from 2008 proposes a preliminary framework for how companies approach re-branding their corporate image.

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    Biblio For Cars

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    Somebody'sHeartbeat
    25 views1 page
    This document discusses two academic papers on the role of advertising in brand image development and the corporate re-branding process. The first paper from 1995 examines how advertising helps shape brand image, while the second from 2008 proposes a preliminary framework for how companies approach re-branding their corporate image.

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    a bibliography

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    Biblio for Cars

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    This document discusses two academic papers on the role of advertising in brand image development and the corporate re-branding process. The first paper from 1995 examines how advertising helps shape brand image, while the second from 2008 proposes a preliminary framework for how companies approach re-branding their corporate image.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    25 views1 page

    Biblio For Cars

    Uploaded by

    Somebody'sHeartbeat
    This document discusses two academic papers on the role of advertising in brand image development and the corporate re-branding process. The first paper from 1995 examines how advertising helps shape brand image, while the second from 2008 proposes a preliminary framework for how companies approach re-branding their corporate image.

    Copyright:

    © All Rights Reserved
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    of 1

    Tony Meenaghan, (1995),"The role of advertising in brand image development", Journal of

    Product & Brand Management, Vol. 4 Iss: 4


    pp. 23 34

    Ahonen, M. (2008) Corporate Re-Branding Process: A Preliminary Theoretical


    Framework. Proceedings of the Conference on Corporate Communication 2008,
    6th - 9th, 2008, Wroxton, England: 31 - 38.

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