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  • Muhammad Noman Aman

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    McDonald's serves over 68 million customers daily across its 35,000 restaurants in 119 countries. With a global headquarters in Oak Brook, Illinois and brand equity of $28.1 billion, McDonald's is led by CEO Donald Thomson. Some key strengths include its large customer base, standardized operations, motivational training programs, and ability to accommodate cultural and religious differences. However, weaknesses include having little product differentiation and issues with employee turnover and food variety. Opportunities exist in McDonald's strong financial position, vast potential customer pool, and unserved markets, while threats include market saturation, economic factors, and health-related lawsuits.

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    Case Study

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    Mcdonalds

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    McDonald's serves over 68 million customers daily across its 35,000 restaurants in 119 countries. With a global headquarters in Oak Brook, Illinois and brand equity of $28.1 billion, McDonald's is led by CEO Donald Thomson. Some key strengths include its large customer base, standardized operations, motivational training programs, and ability to accommodate cultural and religious differences. However, weaknesses include having little product differentiation and issues with employee turnover and food variety. Opportunities exist in McDonald's strong financial position, vast potential customer pool, and unserved markets, while threats include market saturation, economic factors, and health-related lawsuits.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    19 views13 pages

    Muhammad Noman Aman

    Uploaded by

    maliknoman25
    McDonald's serves over 68 million customers daily across its 35,000 restaurants in 119 countries. With a global headquarters in Oak Brook, Illinois and brand equity of $28.1 billion, McDonald's is led by CEO Donald Thomson. Some key strengths include its large customer base, standardized operations, motivational training programs, and ability to accommodate cultural and religious differences. However, weaknesses include having little product differentiation and issues with employee turnover and food variety. Opportunities exist in McDonald's strong financial position, vast potential customer pool, and unserved markets, while threats include market saturation, economic factors, and health-related lawsuits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    Muhammad Noman

    Aman

    Introduction of
    McDonalds
    Founders of McDonald's Richard &Maurice
    McDonald

    Serve 68 million customer's daily in 119


    countries across 35,000 restaurants

    Headquarters in Oak brook , U.S

    Brand Equity $28.1 billion

    Current CEO Donald Thomson

    Strengths

    Big customer base


    Standardization
    Motivational training
    Acceptance for cultural and
    Religious gaps
    Catering customer tastes

    Weaknesses
    Little differentiation
    Turnover of employees
    Food menu issues

    Opportunities

    Strong financial position


    Wide stream of potential customers
    Unserved markets
    Population growth

    Threats
    Saturation
    Economic factors
    Health related lawsuits

    Strategic Management &


    McDonalds Success

    Driven by competitive advantage


    Enhanced communication
    Greater commitment
    Combating with global issues

    Strategic Management
    Process

    Step where it Excels


    Strategy Implementation
    Alignment between company and
    franchises
    Value chain expertise
    Standardization

    Why franchise owners need to


    follow the steps in SM process
    Ensuring proper execution of plans
    Achieving standardization world over
    Catering customers beyond cultural
    gap
    Consistent approach

    Training Presentation

    Reaching vision & mission


    Prioritizing activities
    Team work
    Defines accountability

    Thank you . . . . . . .

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