OPPORTUNITIES

product innovation
focus on high end work

Profit Margins

Geographical expansion
Potential for strong revenue
growth

positioned to replicate
the Accenture model
from offshore
THREATS
Global economic slowdown
Shortage of feedstock/ government
approval
Large scale imports
Delays in subsidy payments
Proximity to feedstock

Total

Weight

Rating

Wtd.
Score

Comments

0.20

4.1

.82

0.10
0.05
0.05

5.0
1.0
2.0

.50
.05
.10

Is better equipped for capital

expansion
Company is more active
Will have an upper-hand
Dependency on agriculture is high

0.10

1.8

.18

Has invested a lot in R&D

Educating the farmers

0.10
0.10

4.3
4.0

0.43
0.40

0.15
0.05
0.10

3.0
1.2
1.6

0.45
0.06
0.16

1.00

Have not much of a say

Uncertainties
due
allocation of natural gas
Bulk Order
Always on time
Decision as per ROI

to

priority

3.15

National Fertilizers Limited:

Weigh
T
OPPORTUNITIES
Gap between demand and supply
New JVs and Consolidation
De-regulation
Fast growing population
Investment in R&D
End to End solutions
Brand consciousness
THREATS
Uncertainty of government policies
Shortage of feedstock/ government
approval
Large scale imports
Delays in subsidy payments
Proximity to feedstock
Changes in technology- plant as
well as chemicals
Total

Rating

Wtd.
Score

Comments

0.12
0.07
0.10
0.08
0.07
0.05
0.05

3
2
2
3
3
4
3

0.36
0.14
0.20
0.24
0.21
0.20
0.15

Needs CAPEX Expansion

Requires GOI permission
Not very competitive
Dependency on agriculture
Is in the process of Investing
Yet in planning stage
Is now trying to build a brand image

0.10
0.12

5
4

0.50
0.48

Has an upper hand in GOI policies

Priority allocation given

0.05
0.05
0.07

4
3
3

0.2
0.15
0.21

0.07

0.21

Economies of scale
Are not paid on time
Decision as per socio-economic
policies
Laggards

1.00

3.25