OBJECTIVES FOR THE STUDY:

PRIMARY OBJECTIVE:
To identify the positioning strategy adopted by the competitors for the
TNPL.
SECONDARY OBJECTIVES:
To identify the customer satisfaction of TNPL product.
To find out the various promotion practice adopted by the competitors
To identify the strength and weakness of those competitors products
To ascertain the customer preference for the product.
To identify the strategy to improve the TNPL service.

NEED FOR THE STUDY:

The study is an attempt to get information on how customers
are approached by TNPL and how customers feel about TNPL product and service.
This in turns helps in knowing about the competition in the market, Strategies used
by the competitors and measures to improve cordial relationship with customers.

SCOPE FOR THE STUDY:

The study helps to retain the customer with greater service.

It helps to improve the organisation growth and achievements.
This study is useful for improving the features of the product at
TNPL with the competitors.

LIMITATIONS OF THE STUDY:

The study was conducted in the Chennai hence the finding cannot be
considered as universal.
Time was the main constrain which restricts.
Due to the limited number of questions allowed, pure and clear responds are
not obtained.
Respondents are mostly illiterate in the concern so understanding was an
issue.