BIRLA INSTITUTE OF TECHNOLOGY, RANCHI, INDIA

DEPARTMENT OF MANAGEMENT

MBA2007 STRATEGIC MANAGEMENT

Module 1:
Definition, nature, scope and importance of strategy and strategic management. Strategic decision
making. Process of strategic management and levels at which strategy operates. Role of strategists.
Defining strategic intent: vision, mission, goals and objectives. Business definition.
Module 2:
Environment appraisal: Concept of environment, components of environment (economic, legal,
social, political and technological). Environmental scanning techniques- ETOP, QUEST and
SWOT. Internal Appraisal: The internal environment, organisational capabilities in various
functional areas and strategic advantage profile. Methods and techniques used for organisational
appraisal (Value chain analysis, financial and non financial analysis, historical analysis,
Identification of critical success factors (CSF).
Module 3:
Corporate level strategies: stability, expansion, retrenchment and combination strategies. Corporate
restructing. Concept of synergy.Business level strategies: Porters framework of competitive
strategies, conditions, risks and benefits of cost leadership, differentiation and focus strategies.
Location and timing tactics. Concept, importance, building and use of core competence
Module 4:
Strategic Analysis and Choice: Corporate level analysis( BCG, GE nine cell, Hofers product
market evolution and shell directional policy matrix). Industry level analysis, Porters five forces
model.
Module 5:
Strategy Implementation: Resource allocation, Projects and procedural issues. Organisation
structure and systems in strategy implementation. Leadership and corporate culture, values.
Module 6:
Ethics and Social responsibility: Operational and derived functional plans to implement strategy.
Integration of functional plans.
Module 7:
Strategy control and operational control. Organisational systems and techniques of strategic
evaluation.
Reference Text Books:
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Azhar Kazmi: Business policy

William F. Glueck: Strategic management and business policy
Michael Porter: Strategic Management
S.B. Budhiraja & Atheya: Cases in Strategic Management
Wheelen & Rangarajan: Concepts in strategic management & Business policy
Jay. B. Barney & William. S. Hesterly: Strategic Management & Competitive Advantage