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  • Subway Cbbe

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    Abhimanyu Prathap
    470 views2 pages
    Subway is seen as a healthy, affordable meal option for many customers. It provides fresh, customizable sandwiches and salads that are seen as a nutritious yet satisfying meal. As the largest quick-serve restaurant chain in the world, Subway resonates strongly with customers seeking a healthy meal prepared quickly with quality ingredients.

    Original Description:

    This is an analysis of the brand equity of Subway.

    Original Title

    Subway cbbe

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    Subway is seen as a healthy, affordable meal option for many customers. It provides fresh, customizable sandwiches and salads that are seen as a nutritious yet satisfying meal. As the largest quick-serve restaurant chain in the world, Subway resonates strongly with customers seeking a healthy meal prepared quickly with quality ingredients.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    470 views2 pages

    Subway Cbbe

    Uploaded by

    Abhimanyu Prathap
    Subway is seen as a healthy, affordable meal option for many customers. It provides fresh, customizable sandwiches and salads that are seen as a nutritious yet satisfying meal. As the largest quick-serve restaurant chain in the world, Subway resonates strongly with customers seeking a healthy meal prepared quickly with quality ingredients.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Subways CBBE

    Aanchal
    Abhimanyu

    Behavioral loyalty.
    Many customers s taple meal in a day; something they are personally attached to.

    Resonan
    ce
    Judgments Feelings
    Good quality fresh, healthy,
    and wholesome food.
    Superior QSR option in terms
    of Taste-Health
    Serves a wide range of
    customers, proving that it is
    considered as a meal option
    by many.

    Social approval
    Guilt-free; Selfrespect; Sufficiency
    Security

    Performan
    ce

    Imagery

    Quick, efficient service


    Fresh ingredients
    Customizable
    sandwiches and salads
    A filling meal
    Affordable pricing

    User profiles: Modern,


    urban youth
    Usage situation: The
    Healthy meal of the day.
    The Healthiest QSR
    option

    Salience

    Quick-serve restaurant
    Recently overtook McDonalds as the
    largest QSR chain in the world.

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