ASPECTS OF INTERNAL

APPRAISAL

Internal environment

The internal business

environment
which includes the
factor that impact the success of
business operation.

Internal factors that influence

the business decisions

Financial Factors
Physical and Human resources
Objectives of Business
Managerial Policies
Morale and Commitment of Human
Resources
Work Environment
Company Image and Brand Equity
Labour management relationship
Promoters vision

Framework for Internal

Appraisal

Organisational Resources
Organisational Behaviour
Competitive Advantage
Competencies
Synergistic Effects
Organisational Capability
Strength and weaknesses

Procedure of Internal Appraisal

Identification of Key Strategic Factors

Identification of Strategic Importance of
Factors
Assessing the Strength and Weakness of
Key Factors
Preparing Strategic Advantage Profile
Matching Strategic Advantage with
Opportunities

Organisational Capabilities

Capability is the capacity of the

organisation to use its strength and
overcome its weakness

Organisational Capabilities in various

functional areas
Marketing capability
Financial Capability
Operations Capability

Human Resource Capability

Information Management Capability
General Management Capability

Methods and Techniques Used

for Organisational Appraisal

Value Chain Analysis

Quantitative Analysis
Qualitative Analysis
Historical Analysis
Industry Standards
Benchmarking
Balance Scorecard
Key factor Rating