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y chnh l bc u tin bn phi thun thc trc khi bt u kinh doanh

trn internet
(Vui lng tn trng quyn tc gi. Khng sao chp, nh cp hay bn ni dung
ebook ny. Tuy nhin bn c quyn gi tng min ph n cho bn b hay ngi
thn ca mnh.

Copyright 2012, Nguyn Trung Hu

Email: haunguyen.te@gmail.com 0987.10.9631

Copyright 2012 Nguyen Trung Hau

Email: haunguyen.te@gmail.com - 0987109631

B QUYT NGHIN CU KEYWORD HIU QU

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Xin cho cc bn, c l cn gii thiu mt cht!

Tn ti l Nguyn Trung Hu, ti l mt Internet marketer chuyn v tip th
lin kt (affiliate marketer) v l mt chuyn gia v SEO, ti u ha cng c tm
kim.
Mt trong s nhng am m ca ti l SEO, Search Engine Optimization, v
trong cun Ebook ny, ti mun chia s cho cc bn nhng kinh nghim thc t
ca ti trong sut qu trnh hc hi, sa sai v tht bi. Hi vng cun Ebook nh
ny c th gip cho cc bn tit kim thi gian hn v kim c nhiu tin hn
t Internet.
OK, gii thiu ngn nh vy thi. Bt u i vo vn no:
Nh bn cng bit, cng vic internet marketing bt u bng vic chn t
kha. N chim mt phn cc k quan trng m theo nh ti nh gi l hn
70% liu bn c thnh cng v kim c tin t th trng m mnh chn
hay khng. C th ni n l nhn t quan trng nht quyt nh s thnh cng
trong cng vic kinh doanh online ca bn.
Nu nh bn mc sai lm bc u tin ny, bn s tiu tn rt nhiu thi
gian v tin bc nhng hiu qu th chng thy u, nhng nu bn chn ng
keyword, c th gii s m ra trc mt bn.
V trong quyn Ebook ny, ti s ch cho bn cch lm th no c th chn
mt keyword ng, tim nng v hi ra tin trc khi bn bt u c gng lm
SEO cho n a n ln trang 1 google.
kim c tin b vo trong ti ca bn, keyword m bn chn phi tha
mn 4 iu sau:
1.
2.
3.
4.

C lng tm kim cao

C kh nng thng mi
n nh v c xu hng tng trng
C mc cnh tranh thp

Ngoi ra cn mt s yu cu khc nhng ni chung, y l 4 iu quan trng

nht m keyword bn chn c th tr thnh keyword vng gip bn hi ra tin
hay khng?

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Email: haunguyen.te@gmail.com - 0987109631

B QUYT NGHIN CU KEYWORD HIU QU

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ti ly mt v d, nu bn tm thy 1 keyword vi lng tm kim cao,

cnh tranh thp nhng khng c kh nng thng mi, th bn s a n ln top
google rt n gin, c lu lng truy cp nhng bn s khng th kim ra tin
t n.
Hay nu bn tm thy 1 keyword c kh nng thng mi cao, lng search ln
nhng cnh tranh th v cng khc lit, bn phi i u vi hng trm i
th cng ca khc. Kt qu l g, bn khng th no a trang web ca bn ln
top google, v khng ai bit n bn mua hng c. Ti c th ly thm nhiu
v d khc nhng ti ngh l bn hiu c tm quan trng ca 4 yu t trn
ri, ng khng no?
Tha mn 4 yu t trn, Keyword ca bn s tr thnh Keyword Vng v gip
bn kim tht nhiu tin t n.
OK, vy th lm th no tm thy keyword vng ca bn? Ti s cm tay ch
vic cho bn, bn ch c 1 vic duy nht l lm theo ti m thi. No bt u
nh.
1. Tm kim keyword c lng tm kim ln.
Bt k khi no trong u bn xut hin mt tng kinh doanh g . Hy kim
tra n vi cng c min ph ca Google key word tool ti a ch:
http://adwords.google.com/o/KeywordTool

Giao din cng c Google Key Word

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Email: haunguyen.te@gmail.com - 0987109631

B QUYT NGHIN CU KEYWORD HIU QU

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Ch : Bn nn login vo ti khon Adword trc khi s dng cng c ny bi

v google s cho bn nhiu kt qu hn nu bn login.
S dng cng c tuyt vi ny ca google nh th no y?
- Word or phrase: nh t kha bn chn cho th trng ngch ca mnh
(niche)
- Click vo Only show idea closely related to my search term
- Chn quc gia v ngn ng trong Advanced options and Filter.
- Click vo Exact trong Match Types gc di bn tri (ti s gii thch
ti sao li chn ny sau)
Sau khi thy kt qu hin ra, c th bn s hi l nh th no mi c coi l c
lng search cao. Cu tr li l cng nhiu lt tm kim ti Local monthly
search, y l ci chng ta quan tm nht, th cng tt. Tuy nhin, thng th
lng search cng nhiu th cnh tranh cng tng theo. Cng c mt vi
trng hp ngoi l nu bn may mn tm c mt th trng mu m m
cha c ai khai ph.
Trong hu ht cc trng hp, ti s chn nhng t kha c lng search
khung Local monthly search t 500 n >3000, ch Match Types phi l
exact nh. Bn phi nh rng, i vi nhng t kha c kh nng thng mi
cao th ch cn 500 lt tm kim vi exact match mt thng cng cho bn
kim tin t n.
V gi th bn ang c cu hi l lm th no m bn bit c t kha c
kh nng thng mi hay khng? C ng bn ang mun hi nh th khng
no? tr li cu hi ny, chng ta cng i qua bc 2 ca qu trnh nghin
cu Keyword.
2. Lm th no xc nh t kha c kh nng thng mi?
Bn nn bit rng, c 2 dng keyword l keyword thng tin, t kha m ngi
dng search tm kim thng tin, v keyword thng mi, t kha m ngi
dng tm kim mua sn phm. Nhim v ca mt ngi internet marketer l
phi tm kim xem ngi mua s dng t kha no tm kim sn phm v
lin kt t kha vi nhng g m bn ang qung b.

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Email: haunguyen.te@gmail.com - 0987109631

B QUYT NGHIN CU KEYWORD HIU QU

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Thc t, bn s thy mt vi t i km vi ni dung m khch hng tm kim

nh:
-

Gi r
Gim gi
Bn
Mua
t hng
Min ph
Ca hng
Giao hng min ph
Gi c
Khuyn mi

Nhng t ny s i km vi keyword m khch hng tm kim nh: o thun gi

r, t lnh gim gi, hay bn tivi gi r. Ti c th ly hng trm v d nh
vy. V thc t bn c nhn ra l mnh thng xuyn s dng t kha nh vy
tm kim mt hng mnh mun mua khng? Nu c th xin chc mng, bn
bit t kha c kh nng thng mi l th no ri ch?
Nu bn bn nhng sn phm v thng tin, th nhng t i km vi keyword tm
nng ca bn c th l:
-

Kha hc
Hng dn
Sch
Bi hc
Hun luyn
Chng trnh

C rt nhiu t c th i km vi t kha tim nng ca bn bin n thnh t

kha thng mi. Ti xin cung cp thm cho cc bn mt cng c min ph
khc dng kim tra nhng t kha c kh nng thng mi hay khng. Cc
bn c th gh thm ti a ch: http://adlab.microsoft.com/Online-CommercialIntention/Default.aspx

Copyright 2012 Nguyen Trung Hau

Email: haunguyen.te@gmail.com - 0987109631

B QUYT NGHIN CU KEYWORD HIU QU

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Ch cn nh t kha vo , chn chuyn mc v nhn GO. Microsoft s cho

bn bit liu t kha ca bn c kh nng thng mi hay khng? Bn t
nghin cu phn ny nh, Ti ch tp trung vo cng c Google keyword tool
ca google m ti, chc l v ti yu google.
Mt mo nh tng thm cho cc bn l: cc bn c th xem thm phn CPC
(cost per click), chn mc Columns v chn Approximate CPC Search
(CPC), gi click cng cao th c ngha l nhiu ngi mua keyword ny v do
n l mt keyword c kh nng thng mi tt

CPC cng cao th keyword cng ng gi

Hoc bn c th search t kha ny trc tip trn google xem c bao nhiu
Adwords hin ra. Cng nhiu Adword th keyword cng ng gi.

Google adwords l phn khung mu hng v pha bn phi trang tm kim

3. Keyword tim nng c bn vng v pht trin hay khng.
Copyright 2012 Nguyen Trung Hau
Email: haunguyen.te@gmail.com - 0987109631

B QUYT NGHIN CU KEYWORD HIU QU

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Mt iu na m tt c cc bn cn lu l cc bn phi xt xem keyword tim

nng m cc bn chn c bn vng hay khng, c ngha l lng tm kim c
u nhau v c xu hng tng dn qua tng thng hay khng?
ti ly 1 v d, nu bn chn keyword tim nng ca mnh l: qu tng gi
r ma noel th chc chn 1 iu l lng truy cp ca bn ch c vo dp noel
m thi, khng ai li i search keyword ca bn vo ma h hay ma tu trng
c, ng khng no? iu ny c ngha l bn ch c th kim tin vo ma
noel, chc chn bn khng mun iu ny, bn mun kim tin sut c nm
hn, ti ni ng bn ch.
Thi di dng qu ri, tr li vn no. xc nh xem keyword m bn
chn c bn vng v tng trng hay khng, Google cung cp cho chng ta mt
cng c tuyt vi l Google insights for search hay c i tn thnh
Google trends ti a ch: http://www.google.com.vn/trends/ hay
http://www.google.com/trends/
G keyword ca bn vo ri nhn Search. Bn s thy keyword ca bn tng
trng nh th no da trn biu m Google cung cp

Biu Google trends

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B QUYT NGHIN CU KEYWORD HIU QU

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Nh bn thy trn hnh, ti kho st 3 t kha l: thc phm gim cn, gim
cn nhanh v thuc gim cn. Da trn biu , c th nh gi keyword gim
cn nhanh c nhiu ngi quan tm v c xu hng tng trng, tng t
cho thuc gim cn, iu ny chng t y c th l 2 keyword bn nn chn
nu bn mun cung cp sn phm gim cn cho th trng.
Bn cng c th ty chnh cc thng s nh quc gia, thi gian kt qu ca
google em li chnh xc v hiu qu hn trong khung Limit to
Mt khi bn tm thy t kha vi lng tm kim trn google tng trng v
bn vng, ng thi li c kh nng thng mi th tht tuyt vi, bn hon
thnh 50% con ng tm kim th trng cho mnh. Chng ta cng i ti bc
tip theo, phn tch i th xem th bn c kh nng a website ca mnh
ln top 5 google khng?
4. Tm kim keyword vi cnh tranh thp
Khi phn tch mc cnh tranh cho t kha, bn cn quan tm n 4 iu:
1.
2.
3.
4.

S lng i th cnh tranh tht s ca bn.

Page rank trung bnh ca top 10 sites trn google i vi t kha .
S lng onpage SEO v backlinks ca top 10 sites .
T l phn hi ca top 5 sites trn google.

2 yu cu u tin bn c th nh gi rt nhanh, nu mt keyword c s lng

t cc i th cnh tranh v Page rank (PR) thp th chng ta s i su vo bc
3 v 4. Cn ngc li, bn nn chuyn sang keyword mi lng ph thi
gian.
Ti s i su vo gii thch tng bc 1 v cho bn nhng cng c m ti s
dng thc hin cc bc nghin cu ny.
1. Phn tch s lng i th cnh tranh tht s
Khi nh gi mc cnh tranh, nhiu bn thng nh t kha vo google
xem th c bao nhiu kt qu hin ra v ngh rng chnh l nhng i th
ca mnh. Thc ra th cng l mt nhn t cho bn thy rng lnh vc m bn
chn ln th no, cng nhiu kt qu tm kim th th trng cng tim nng.
Tuy nhin, nh gi chnh xc i th, bn cn tm ra nhng site tht s cnh
tranh vi mnh v phn tch h. V ti s ch cho bn bit cch lm cho google
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B QUYT NGHIN CU KEYWORD HIU QU

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phi ni s tht rng liu c bao nhiu i th tht s m bn phi vt qua khi
quyt nh chn t kha .
u tin, bn tin hnh search mt keyword bnh thng, sau ti khung URL
ca trnh duyt v g vo cui a ch &start=900 v Enter.

trn ti s dng keyword v d l giam can nhanh, c tng cng 10.700.000

kt qu c hin th. Sau ti thm &start=900 vo cui a ch ca trnh
duyt. V xem iu k diu g xy ra

Tht tuyt vi, google thng bo cho chng ta bit rng, tht s ch c 770
kt qu l nhng i th tht s chng ta cn quan tm m thi, khng phi l
10.700.000 kia. V ti c 1 li khuyn cho cc bn, mt th trng tt theo ti l
ch nn c t 0 n 400 i th cnh tranh tht s, n s rt d dng cho cc bn
a keyword ca cc bn ln top 1. Nhng gm , ch l thng s u
tin m chng ta cn quan tm.
gii thch ti sao, ti s ly cho cc bn mt v d, gi s t kha ca bn
chn c s lng sites cnh tranh rt ln, nhng top 10 ca google l nhng
trang c PR thp, t backlink th bn vn c th d dng nh bi nhng i th
ny. Th nhng nu t kha bn chn c t i th nhng chm ch trn top 10
l nhng trang c PR cao ngt ngng v hng ngn backlink th ti ngh l bn
s kh c th leo vo trang 1 ch ng ni n l top 5 hay top 3 ca google.
Chnh v th m s lng trang web cnh tranh ch l mt nhn t trong vic
nghin cu t kha ch khng phi l tt c, chng ta s cng i n bc th 2
xem th th no nh.
2. Nghin cu PR trung bnh ca top 10 sites Google
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Page Rank (PR) l iu tip theo m ti mun bn xem xt khi nh gi mc

cnh tranh ca th trng. PR l g? l mt thut ton ca m google s dng
nh gi v xp hng website, sites no c PR cng cao th cng c google
nh gi cao v n nh. Do bn phi nghin cu xem PR ca nhng site i
th nh th no. V ti chc chn vi cc bn mt iu, nu PR ca h t 4 tr
ln th rt kh bn c th thay th v tr ca h trn top google.
phn tch PR ca t kha m bn ang nhm ti, bn cn cng dn tt c PR
ca cc site trong trang 1 google v em n chia cho 10, nu gi tr PR trung
bnh t 0 n 3 th xin chc mng, iu ni ln rng bn hon ton c kh
nng ng vo trang 1 nu bn lm SEO ng cch v hiu qu.
phn tch PR cc bn c th s dng add-on SEO quake ca firefox. Sau khi
kch hot SEO quake, v khi ng li Firefox, bn g t kha vo trang tm
kim ca google v enter, cc thng s dnh gi sites s t ng hin ra trn
mn hnh.

Firefox s dng SEO quake nh gi thng s PR

OK, nu nh gi bc 1 v 2 l rt tt ri th chng ta cng i vo bc tip
theo no.
3. On page SEO v backlinks ca top 10 sites trn Google.
Khi phn tch On page SEO v backlinks, cc bn ch nn tp trung vo top 10
website ca google m thi. Bn khng cn cnh tranh vi nhng sites trang 3
hay trang 36, nu bn mun kim tin th ch nn tm cch lm sao leo ln top
10, m theo ti nn l top 5 google page 1 m ngi.
iu u tin, hy nhn vo kt qu tm kim top 10, nu nh hu ht l a
ch interpage (www.domain.com/page) thay v domain chnh
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B QUYT NGHIN CU KEYWORD HIU QU

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(www.domain.com) th l mt tn hiu tt cho vic bn s xa ngi top v

chm ch ngi th.
kim tra xem cc nhn t SEO on page ca top 10 sites u tin trn google,
bn cn tm hiu nhng iu sau:
-

Keyword c nm trong th title

Keyword c nm trong URL
Keyword c nm trong m t
Keyword c nm trong th h1 hay h2
Keyword c nm trong Alt text ca nh
Keyword c nm trong lin kt
Keyword c c in m, gch chn

Ti hay s dng cng c Traffic Travis tin hnh nghin cu mc ti

u ha t kha ca nhng site trn top 1 google. Bn c th ti min ph ti:
http://www.traffictravis.com/download
Sau khi ci t, bn nh vo s ng k phin bn free m traffic travis gi
qua email cho bn v bt u s dng. Tuy Traffic Travis c rt nhiu chc
nng, bn c th nghin cu thm, th nhng ti ch s dng n cho mc
ch xem kh nng ti u ha On page SEO ca i th l g m thi.
Sau khi ng Traffic Travis, bn vo th SEO chn mc Competition, g t
kha cn tm hiu vo keyword, trong phn Advanced Settings bn chn
ngn ng v a im cho ph hp ri click Fetch. Sau mt hi phn tch,
Traffic Travis s tr v kt qu cho bn. Click vo View Detail trong khung
Report xem kt qu chi tit.

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B QUYT NGHIN CU KEYWORD HIU QU

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Mn hnh chnh ca traffic travis

Bng report ca traffic travis v cc i th cnh tranh v mc ti u on

page SEO i vi t kha bn chn
C mt iu quan trng m ti mun nhc nh bn, chnh l bn cng ti u
ha SEO on page bao nhiu th backlink bn cn a website ln th hng
cao cng t by nhiu.
Sau khi phn tch SEO on page ca cc i th cnh tranh, chng ta i ti
nghin cu xem t kha c cc trang i th SEO off page (backlinks)
nh th no, y l mt phn cc k quan trng m bn khng c b qua.
nh gi s lng banklinks cho keyword mt cch chnh xc v hiu qu.
Ti khuyn bn nn s dng phn mm Market samurai. y l mt phn
mm yu thch ca ti trong vic xc nh v nghin cu t kha.

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B QUYT NGHIN CU KEYWORD HIU QU

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Phn tch t kha: giam can nhanh vi Market Samurai

phn tch top 10 sites ca Google bn cn to project mi vi keyword ca
bn v chn SEO competition tab.
Nhp chn Generate Result v ch kt qu. Market Samurai sau khi phn
tch s hin th kt qu v off page SEO ca t kha m cc trang khc ang
nm gi mt cch chi tit nh bao nhiu backlinks n trang, n domain.
Khng ch th, n cn cho bit cc thng s on page SEO khc nh c bao
nhiu trang c indexed, liu keyword c nm trong th title, trong URL, trong
m t hay th header hay khng?
Mt ch l ng vi ht hong khi thy i th c qu nhiu backlink, bi v
cht lng ca backlink khng nm ch nhiu hay t m ch backlink
liu nm trong link, hay footer, hay slider bar, archor text ca link, banklink n
t trang c PR cao hay thp.
Bn c th nhp vo banklink xem bo co chi tit v kt qu phn tch
c ci nhn chung nht v off page SEO ca top 10 site google i vi keyword
m bn chn.
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B QUYT NGHIN CU KEYWORD HIU QU

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Bn c th download Market samurai v dng th ti a ch:

http://www.marketsamurai.com
OK, vy l chng ta i ht bc 3, ch cn mt phn nh trong qu trnh
nghin cu keyword thi. No bt u tip thi.
4. T l phn hi ca top 5 sites trn Google.
Ch mt s ch dnh cho bn phn ny. Mt yu t na xp hng website
trn google l ni dung trang web c hu ch cho ngi dng hay khng. Ni
dung cht lng xoay quanh t kha, c nhiu hnh nh v video s gip cho
khch gh thm trang ca bn li lu hn v do site ca bn cng s c th
hng cao hn do thi gian ngi dng nn li 1 website cng l mt yu t
nh gi th hng.
C mt cng c min ph gip bn iu ny, chnh l vit nhng bi cht
lng, tp trung vo ngi dng v vit cho ngi dng c, ng vit cho
google c.
Li Kt:
Tm c 1 keyword vng kim tin trn internet l mt qu trnh di, m
vic ti quan trng u tin l bn phi thun thc vic nh gi v nghin cu
keyword.
Vi nhng kin thc trong quyn ebook ny, cng vi cc cng c cung cp
cho bn v mt cht luyn tp, bn s tm c nhng keyword vng cho mnh.
Th cho nn hy dng c y v bt u thc hnh i no. Bn s hiu r
hn v nhng iu ti vit trong ny.

Hi vng quyn sch ny s gip ch nhiu cho bn.

Take action and get success

Nguyen Trung Hau

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14