CRITICAL COMMENTS

This study examined the role of brand trust in customers' luxury brand
consumption behavior. Perceived value and brand satisfaction were presented
within a framework as antecedents of brand trust, while brand loyalty and brand
risk were presented as consequences. A face-to-face survey was administered to a
sample ( N = 400) of men between 25 and 54 years of age who had purchased
luxury brand and non-luxury brand suits within the previous three months. The
results showed the greater the hedonic value on brand satisfaction, the greater the
influence of brand satisfaction on brand trust, and the greater was the eff ect of
brand trust on brand loyalty for luxury brands as compared with non-luxury brands.
Similar patterns are identified between luxury and non-luxury brands for the
positive relationship between utilitarian value and brand satisfaction and the
negative relationship between brand trust and brand risk. [ABSTRACT FROM
The influences of trust and affect on increasing likelihood to purchase luxury brands
was examined. Because in most existing studies of luxury brand female customers
have been targeted, in contrast a more comprehensive luxury brand loyalty building
framework for male customers was demonstrated in this study.
Indian women are known for the way they dress and silk sarees add to their
elegance. With changing social and economic conditions, dressing styles of Indian
women have changed. When looking forward to a grand occasion women tend to
wear silk sarees. The traditional golden 'Zari' silk sarees have...

THE ROLE OF BRAND TRUST IN MALE CUSTOMERS' RELATIONSHIP TO LUXURY

BRANDS. WON-MOO HUR; MINSUNG KIM; HANNA KIM // Psychological
Reports;Apr2014, Vol. 114 Issue 2, p609
This study examined the role of brand trust in customers' luxury brand consumption
behavior. Perceived value and brand satisfaction were presented within a framework
as antecedents of brand trust, while brand loyalty and brand risk were presented as
consequences

RESULT

Results show a significant path from brand affect to brand

trust, and from brand trust to brand risk and brand
loyalty. The findings imply that brand affect, indirectly via
brand trust, and brand trust directly, enhance brand
loyalty behaviors and reduce perceived brand risk. The
significant role of brand trust in building brand loyalty
should be noted and more trust building oriented brand
management strategies should be developed.

Brand loyalty considered an important variable in marketing literature in many

years. The purpose of this article is to examine the different approaches of the
conceptual framework of brand loyalty and to investigate the relationship between
the brand loyalty and some other variables such as:
e trust building oriented brand management strategies should be developed.
[ABSTRACT FROM AUTHOR]brand loyalty, brand trust, customer satisfaction ,luxury
brand consumption,males

2
Do Consumers Care About Ethical luxury?
This article explores the extent to which consumers consider ethics in luxury goods
consumption. In
particular, it explores whether there is a significant difference between cnsumers'
propensity to
consider ethics in luxury versus commodity purchase and whether consumers are
ready to purchase
ethical luxury. Prior research in ethical consumption focuses on low value,
commoditized product
categories such as food, cosmetics and high street apparel. It is debatable if
consumers follow similar
ethical consumption patterns in luxury purchases. Findings indicate that consumers'
propensity to

consider ethics is significantly lower in luxury purchases when compared to

commoditized purchases
and explores some of the potential reasons for this reduced propensity to identify or
act upon ethical
issues in luxury consumption. [ABSTRACT FROM AUTHOR]
LUXURIES, CONSUMPTION (Economics), FAIR trade goods, MARKETING, CONSUMERS
-The purpose of this article is to highlight
complexity and propose various hypotheses for dealing with significant variations in
elite behaviour,
with a view to developing non
dogmatic interpretations of the logics underpinning conspicuousness
and unconspicuousness. [ABSTRACT FROM AUTHOR]
ELITE (Social sciences), CONSUMER behavior, HUMAN behavior, HE

1
Luxury Reader
Current, recommended publications in the field of luxury consumption and
management,
2

st
edition, March / April
2012
E
dited by Benjamin Berghaus, Institute of Marketing, University of St. Gallen
Featured Articles:
Consumer Behavior
Brand trust and affect in the luxury brand
consumer relationship
Younghee Song:
Seoul School of Integrated Sciences and Technologies;
Won
Moo Hur
:
Pukyong National University;
Minsung Kim
:
Graduate School of Logistics, Inha University
Social Behavior & Personality: An International Journal; 2012, Vol. 40 Issue 2, p331
338, 8p
. [ABSTRACT FROM AUTHOR]
brand loyalty, brand trust, customer satisfaction ,luxury brand consumption,males
Link:

http://search.ebscohost.com/login.aspx?direct=true&db=sih&AN=722702
95&site=ehost
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2
Do Consumers Care About Ethical
luxury?
Davies, Iain, Lee, Zoe: University of Bath, Claverton Down Bath BA2 7AY UK;
Ahonkhai, Ine: Cranfield School of Management and Total UK Ltd., Watford,
Hertfordshire WD17 1TQ
UK
Journal of Busines
s Ethics; Mar2012, Vol. 106 Issue 1, p37
51, 15p, 1 Diagram, 3 Charts, 1 Graph
This article explores the extent to which consumers consider ethics in luxury goods
consumption. In
particular, it explores whether there is a significant difference between co
nsumers' propensity to
consider ethics in luxury versus commodity purchase and whether consumers are
ready to purchase
ethical
luxury. Prior research in ethical consumption focuses on low value, commoditized
product
categories such as food, cosmetics and h
igh street apparel. It is debatable if consumers follow similar

ethical consumption patterns in luxury purchases. Findings indicate that consumers'

propensity to
consider ethics is significantly lower in luxury purchases when compared to
commoditized purch
ases
and explores some of the potential reasons for this reduced propensity to identify or
act upon ethical
issues in luxury consumption. [ABSTRACT FROM AUTHOR]
LUXURIES, CONSUMPTION (Economics), FAIR trade goods, MARKETING, CONSUMERS
-Attitudes, CONSUM
ER behavior, DECISION making, BRAND name products, SUPPLY chains,
ANALYSIS of variance, COMMERCIAL products, CONSUMER research, CONSUMERS'
preferences,
MORAL & ethical aspects, COMMODIFICATION
Link:
http://search.ebscohost.com/login.aspx?direct=true&db=b
uh&AN=71284108&site=ehost
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Elite (Un)conspicuousness: Theoretical Reflections on Ostentation vs.
Understatement.
Daloz, Jean
Pascal: CNRS
-Groupe de Sociologie Politique Europeenne, Maison Interuniversitaire
des Sciences de l'Homme

-Alsace, 5
allee du General Rouvillois, 67083 Strasbourg Cedex, France
Historical Social Research; 2012, Vol. 37 Issue 1, p209
222, 14p
Comparative research suggests that in some settings the conspicuous flaunting of
one's assets is
expected, while "unconspicuousn
ess" is likely to be interpreted in terms of diffidence or lack of
wherewithal. Conversely, in other contexts, distinction may require studied
understatement, and an
excessive concern with display of rank would eventually undermine one's
reputation. Yet, s
ocial
theorists have often tended to see only one side of the coin. The purpose of this
article is to highlight
complexity and propose various hypotheses for dealing with significant variations in
elite behaviour,
with a view to developing non
dogmatic int
erpretations of the logics underpinning conspicuousness
and unconspicuousness. [ABSTRACT FROM AUTHOR]
ELITE (Social sciences), CONSUMER behavior, HUMAN behavior, HEDONISTIC
consumption,
ATTITUDES, INTERPRETATION (Philosophy), COMPARATIVE studies
Link:

http://search.ebscohost.com/login.aspx?
direct=true&db=sih&AN=71425911&site=ehost
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3
An analysis of income polarisation in rural and urban China.
Bonnefond, Celine, Clement, Matthieu: GREThA University of Bordeaux, France
Post
Communist Economies;
Mar2012, Vol. 24 Issue 1, p15
37, 23p, 7 Charts, 3 Graphs
The purpose of this article is to contribute to the analysis of Chinese income
inequality by focusing
more specifically on income polarisation, which captures both alienation (i.e.
heterogeneity b
etween
income groups) and identification (i.e. homogeneity within groups). The empirical
investigations
conducted as part of this research are based on the China Health and Nutrition
Survey data from 1989
to 2006 and indicate that Chinese household income
is strongly polarised. After a period of stagnation
between 1989 and 1997, the degree of polarisation increased significantly between
1997 and 2006,
indicating the constitution of identified groups in middle and upper income ranges.
Although the level
of i

ncome polarisation is higher in rural areas, the increase in polarisation is far more
conspicuous in
urban areas, suggesting that the risk of social tensions is more pregnant in Chinese
cities. The
analysis of the sources of income polarisation in rural ar
eas shows that the increase in polarisation is
closely linked to non
agricultural opportunities. In urban areas the emergence of identified groups in
middle and upper income classes can be explained both by the sharp decline in
subsidies and by the
liberal
isation of the urban labour market and state enterprises. [ABSTRACT FROM
PUBLISHER]
INCOME distribution, EMPIRICAL research, LABOR market, BUSINESS enterprises,
HEALTH &
Nutrition Examination Survey
Link:
http://search.ebscohost.com/login.aspx?direct=tr
ue&db=buh&AN=71118372&site=ehost
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Management
Managing brands in times of economic downturn: How do luxury brands fare?
Reyneke, Mignon: Sorokacova, Alexandra; Pitt, Leyland
Journal of Brand Management; Apr2012, Vol. 19 Issue 6, p457
466, 10p, 1

Chart
Spending in virtually every category of non
essential offerings declines during economic downturn.
The recent global recession has confronted the luxury goods industry with questions
of how well luxury
brands do in times of economic downturn, and wh
at kinds of strategies luxury brand managers
implement in order to deal with economic asperity. In this article we address the
relationship between
the performance of luxury brands and the economic cycle, specifically the effect
that recessions have
on lux
ury brands, by means of an exploratory qualitative study. We evaluate the luxury
goods industry
as well as changes within it in recent years. We further consider luxury consumers
and the effect the
recent recession has had on their behavior, and outline a
study of executives within the luxury goods
industry designed to capture their impressions of the effects of an economic
downturn on the brands
they manage. The conclusions and managerial implications of the article afford
managers of luxury
brands some in
sight into strategies followed by luxury brands during the recession, as well as some
interesting elements of consumer behavior during this time. [ABSTRACT FROM
AUTHOR]
MARKETING management, RESEARCH, MARKETING executives, LUXURIES,
MARKETING,
CONSUMERS

Attitudes, CONSUMER behavior, BUSINESS cycles, ECONOMIC aspects

Link:
http://search.ebscohost.com/login.aspx?
direct=true&db=bah&AN=73175931&site=ehost
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4
Additionally Recommended Documents
Cons
umer Behavior
The Role of Price in the Behavior and Purchase
Decisions of Compulsive Buyers.
Kukar
Kinney, Monika, Ridgway, Nancy M.: Department of
Marketing, Robins School of Business, University of
Richmond, Richmond, VA 23173, United States;
Monroe, Kent,
University of Illinois at Urbana
Champaign,
United States
Journal of Retailing; Mar2012, Vol. 88 Issue 1, p63
71, 9p

Abstract: The present research examines the relationship

between consumers tendencies to buy compulsively and
their response to price ba
sed on a survey of customers of
an Internet clothing retailer. The research findings suggest
that compulsive buyers possess greater knowledge of
store prices and are more brand conscious and prestige
sensitive in comparison with non
compulsive buyers.
More
over, compulsive buyers derive greater transaction
value from price promotions and are more price conscious
and sale prone than non
compulsive buyers. [Copyright
&y& Elsevier]
PRICE maintenance, DECISION making, CONSUMERS,
RETAIL industry, PRICING,
PURCHASING agents,
COMPARATIVE studies
Link:
http://search.ebscohost.com/login.aspx?direct=true&db=bu
h&AN=71697236&site=ehost
live

The distribution of household consumption

expenditure budget shares.
Barigozzi, Matteo: London School of Economics, Lon
don,
UK; Alessi, Lucia: European Central Bank, Frankfurt am
Main, Germany; Capasso, Marco: UNU
MERIT and School
of Business and Economics, Maastricht University, The
Netherlands; Fagiolo, Giorgio: SantAnna School of
Advanced Studies, Laboratory of Econom
ics and
Management, Pisa, Italy
Structural Change & Economic Dynamics; Mar2012, Vol.
23 Issue 1, p69
91, 23p
Abstract: This paper explores the statistical properties of
household consumption
expenditure budget share
distributions

defined as the share

of household total

expenditure spent for purchasing a specific category of

commodities

for a large sample of Italian households in

the period 1989

2004. We find that household budget

share distributions are fairly stable over time for each
specific categ
ory, but profoundly heterogeneous across
commodity categories. We then derive a parametric
density that is able to satisfactorily characterize (from a
univariate perspective) household budget share
distributions and: (i) is consistent with the observed
sta
tistical properties of the underlying levels of household
consumption
expenditure distributions; (ii) can
accommodate the observed across
category heterogeneity
in household budget
share distributions. Finally, we
taxonomize commodity categories according

to the
estimated parameters of the proposed density. We show
that the resulting classification is consistent with the
traditional economic scheme that labels commodities as
necessary, luxury or inferior. [Copyright &y& Elsevier]
DISTRIBUTION (Economic the
ory), CONSUMPTION
(Economics), BUDGET, COMMERCIAL products,
STATISTICS, HOUSEHOLDS
-Italy
Link:
http://search.ebscohost.com/login.aspx?direct=true&db=ec
n&AN=1283758&site=ehost
live
The impact of generational cohorts on status
consumption: an
exploratory look at
generational cohort and demographics on status
consumption.
Eastman, Jacqueline K.; Liu, Jun
Journal of Consumer Marketing; 2012, Vol. 29 Issue 2,
p93
102, 10p

Purpose

This paper aims to compare the levels of status

consumption for
Baby Boomers, Generation X, and
Generation Y (Millennials). Design/methodology/approach

With an email sample of 220 adult consumers living in

the southeast USA, this study measures status
consumption, generational cohort, and demographics.
Findings

Th
e study finds significant differences in the
level of status consumption by generational cohort. The
average level of status consumption was highest for
Generation Y, followed by Generation X and then Baby
Boomers. In looking at the significance of these d
ifferences
between individual cohorts, there was a significant
difference between Generation Y and Baby Boomers. This
suggests that while there are differences in the level of
status consumption by generation, this difference is only
significant between Ge
neration Y and Baby Boomers. This
paper then examines if this relationship between

generational cohort and status consumption is impacted by

demographic variables, such as gender, income, and
education. The results illustrate that, holding generation
const
ant, there is no significant relationship between
gender, income, or education with status consumption.
There is also no significant interaction between
generational cohort and the demographic variables of
gender, income, and education. This suggests that
the
relationship between generational cohort and status
consumption is due only to generation and is not being
impacted by other demographic variables. Research
limitations/implications

Limitations of the study include

that it was a convenience sample of
predominately white,
educated, and younger adult respondents. Additional
research is needed to specifically examine ethnic group
differences and cohorts prior to the Baby Boomers.
Practical implications

For luxury marketers they need to

consider generat
ional cohort, rather than other

demographic variables, when segmenting their market.

Originality/value

This paper addresses a gap in the

literature by examining if there are differences in the
motivation to consume for status based on generational
cohort
, focusing on the cohorts of Baby Boomers,
Generation X, and Generation Y. Additionally, this paper
proposes that generational cohort is a better means to
segment the status consumer than other demographic
variables. [ABSTRACT FROM AUTHOR]
BABY boomers as
consumers, MATHEMATICS,
VARIABLES (Mathematics), GENDER, ETHNIC groups
Link:
http://search.ebscohost.com/login.aspx?direct=true&db=bu
h&AN=73374559&site=ehost
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5
Culture Focus
Historical, cultural and social perspectives on
luxury seafood
consumption in China.
Fabinyi, Michael: ARC Centre of Excellence for Coral Reef

Studies, James Cook University, Townsville, Queensland

4811, Australia
Environmental Conservation; Mar2012, Vol. 39 Issue 1,
p83
92, 10p
Since China is a leading market for
a number of types of
seafood, and much of this seafood is imported from other
countries, Chinese consumption of seafood is an issue of
vital importance to many of the world's fisheries. Focusing
on luxury seafood, in particular beche
de
mer, shark fin
and
live reef food fish, this paper firstly examines the links
between Chinese consumption and species population
trends in source countries. After a discussion of current
efforts at conservation and management of these fisheries,
the paper shows how the consu
mption of luxury seafood in
contemporary China is intertwined with broader historical
trends, including the expansion of Southern Chinese
cuisine; cultural beliefs and traditions, in particular

surrounding elements of traditional Chinese medicine; and

most
importantly, notions of social status and conspicuous
consumption linked to the development of the Chinese
economy and social stratification. The paper points to the
role of the historical, cultural and social processes that
underlie Chinese luxury seafoo
d consumption, and to the
need for greater levels of action among various actors to
address this consumption if sustainability is to be
achieved. [ABSTRACT FROM PUBLISHER]
FISHERIES, NATURAL resources, SEAFOOD,
ANTHROPOLOGY
Link:
http://search.ebscohost.com/login.aspx?direct=true&db=8g
h&AN=71168726&site=ehost
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Management
Coping with changes in a sector in crisis: the
case of small Spanish wineries.
Alonso, Abel Duarte, School of Management, University of
Western Sydney, Au
stralia; Liu, Yi, School of Business,
Curtin University, Australia
Journal of Wine Research; Mar2012, Vol. 23 Issue 1, p81

95, 15p, 1 Diagram, 1 Map

From a century
old artisanal way of making wines to the
recent establishment of designations of origin,
the wine
industry in many European regions has been facing
increasing demands, in a continuously changing wine
environment. Today, many more wine regions are
competing for consumers dollars, are confronting lack of
generational renewal or are facing swing
s in wine
consumption. So, how do winery operators, particularly
those running small or family businesses, cope with the
new developments occurring in the world of wines? The
present study examines these issues from the perspective
of a group of Spanish wi
nery operators. General
agreement exists regarding the opportunities that arise
from the modernisation of the local wine industry, with
stricter quality controls, mechanisation and other aspects
facilitating the transition from making wines for household
c
onsumption to making commercial wines. Despite the
gravity of current threats, most operators have planned

and are implementing specific long

term strategies to
maximise potential opportunities, including product quality
and diversification. However, inves
tments are very costly
for many small wineries to sustain. Thus, it is argued that
the wine sector and government bodies will need to
intensify efforts to improve infrastructure, marketing,
education and other areas to assist winery operators to
confront c
hallenges and achieve long
term survival.
[ABSTRACT FROM PUBLISHER]
WINE industry, FINANCIAL crises, BUSINESS planning,
BUSINESSPEOPLE, GOURMET foods
Link:
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h&AN=73540720&site=ehost
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Social Netw
orks
A graph
-

based action network framework to

identify prestigious members through member's
prestige evolution.
Lu, Dongyuan; Li, Qiudan; Liao, Stephen Shaoyi
Decision Support Systems, Apr2012, Vol. 53 Issue 1, p44
-