FRESH, FUN, COMMUNITY

The neighbourhood known as Bronzeville, was once home

to the African-American artistic community of Milwaukee.
Soon it will be home to KIMBERLY. Located at 2730 North
Martin Luther King Drive, KIMBERLY is a restaurant
focused not just on providing fresh food, but bringing a
sense of community and belonging to everyone who
comes in.

The apmosphere of KIMBERLY will feature photographs

from local artists, past and present. We will rotate the art
on a monthly basis. We will also have local instrumental
groups performing on Saturdays and Sundays. The dcor
will have a kind of industrial feel, with exposed pipes and
solid concrete looking tables. The chairs have a slight
geometric pattern. It adds interest, but does not distract.

The current population is made up of a wide varitry of

races and ages

The word community in our logo, is not just part of a

tagline. It truly represents what we plan to bring to the
neighbourhood. Along with the wade varity of races and
ages, there are several types of families/households.
KIMBERLY intends to appeal to all of them. Since we are a
breakfast restaurant, the evenings will be filled with
cooking classes to appeal to all of those groups.

http://www.movoto.com/milwaukee-wi/53212/demographics/

KIMBERLY will be located on MLK Dr. MLK is the same as

Old World Third Street. In other words you can literally go
from one side of town to the other without ever turning a
corner. This is an incredibly busy street. There is not only
foot and car traffic, but this street is home to one of the
largest bus routes in the city. As a result, there are quite
a few places in this neighbourhood to eat. A few of my
close competiters areNIEGHBOURHOOD
RESTAURANTS

PRICE
POINT

SIZE

MENU
STYLE

SOGAL CAF
1835 N. MLK Dr.
Distance 1 mile

$11.00

15 capacity

African

$24.95

75 capacity

$8.40
Breakfas

20 capacity

Sandwich

$7.00

75 capacity

Fast Food

$10.00

40 capacity

Coffee Bar

$20.50

Carry-out

Fast Food

HONG KONG
EXPRESS
2773 N. MLK
Distance - .5
SUBWAY
2244 N. MLK
Distance - .6

Dr.
miles
Dr.
miles

BURGER KING
2862 N. MLK Dr.
Distance - .1 mile
COLECTIVO
2999 N. Humboldt

Asian
American

Blvd.
Distance 1.1
miles
J&J FISH &
CHICKEN
2410 N. MLK Dr.
Distance - .4

ADVERTISERS

In the first year of business KIMBERLY will have a 24% food cost and
a labor cost of 32.5%

24.0%

173,343
35,816

28.1%

209,159

24.6%

640,573

75.4%

276,516

32.5%

In our first year we will have a 7.7% profit

65,307

7.7%

In the second year, the cost of food and labor remain the same and
our profit will rise to 9%.

$
96,086

$
216,739
$
44,783
$
261,522

24.6%

$
800,941

75.4%

$
345,742

32.5%

24.0%
28.1%

9.0%

Break-Even Analysis
First Fiscal Year

Total Sales

Total
$
849,732

Break-Even Point = (Fixed Costs)/(1-Variable Cost

%) =

$
610,116

KIMBERLY will break even in October 2015.

FRESH, FUN,
COMMUNITY