Outline of Business Plan

Introductory page

Name and address of the venture

Names and addresses of the principals

Nature of business

Statement of financing needed

Statement of confidentiality of the report

Executive summary
Industry analysis

Future outlook and trends

Analysis of competitors

Market segmentation

Industry forecasts
Description of venture

Product(s)

Service(s)

Size of business

Office equipment and personnel

Background of entrepreneurs
Production plan or operations plan

Manufacturing process (amount subcontracted)

Physical plant

Machinery and equipment

Names of suppliers of raw materials

Marketing plan

Pricing

Distribution

Promotion

Product forecasts

Controls

e-initiatives
Organizational plan

Form of ownership

Identification of partners or principal shareholders

Authority of principals

Management-team background

Roles and responsibilities of members of organization

Assessment of risk

Evaluation of weaknesses of business

New technologies

Contingencies plans
Financial plan

Pro forma income plan

Cash flow projections

Pro forma balance sheet

Break-even analysis

Sources and applications of funds

Appendices (contains backup material)

Resumes of principals

Letters

Market research data and survey results

Leases or contracts

Price lists from suppliers

Facility layout

Draft marketing brochure with or without pricing

Structure of e-marketing thrusts, if any