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Q3. What Kind of Media Institution Might Distribute Your Media Product and Why?
Q3. What Kind of Media Institution Might Distribute Your Media Product and Why?
Q3. What Kind of Media Institution Might Distribute Your Media Product and Why?
Bauer has also had a lot of success with music magazines, producing Kerrang!,
Q, Empire and even radio stations, meaning advertisement would be easy to do
for a new music magazine. It was founded in 1875 entered the UK with the
launch of Bella magazine in 1987 and became Britain's third largest publisher.
Their music magazine Q also has become large enough to have its own award
show called Q Awards showing how widely read it is.
Their magazine, Kerrang! Is a widely known rock magazine which also has its
own radio station and its target audience is for teenagers and young adults and
is cheaper because of it, which is similar to my magazine. The layout is also quite
similar to mine, the bright and dark contrasting colours used and the style of font
and is quite diverse with its artists whilst sticking to its genre.
Out of these two magazine industries I would pick Bauer because it will have the
radio publicity and also shares my magazine style, even if IPC has more
experience and has been around a little longer. Kerrang! Also knows how to write
for a teenage audience for a music magazine so I believe it would be better for
producing my magazine.