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    The document summarizes key aspects of postwar America in the 1950s. It describes the postwar economic boom fueled by suburban growth, consumerism, and business expansion. The GI Bill helped veterans afford education and housing. The 1950s saw rising prosperity, a baby boom, and the emergence of a cult of conformity centered around domesticity. Leisure activities like television and movies became highly popular. However, some subcultures rebelled against the mainstream through movements like Beat poetry and rock and roll music.

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    The document summarizes key aspects of postwar America in the 1950s. It describes the postwar economic boom fueled by suburban growth, consumerism, and business expansion. The GI Bill helped veterans afford education and housing. The 1950s saw rising prosperity, a baby boom, and the emergence of a cult of conformity centered around domesticity. Leisure activities like television and movies became highly popular. However, some subcultures rebelled against the mainstream through movements like Beat poetry and rock and roll music.

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    227 views18 pages

    Ch19-Postwar Boom

    Uploaded by

    api-282306750
    The document summarizes key aspects of postwar America in the 1950s. It describes the postwar economic boom fueled by suburban growth, consumerism, and business expansion. The GI Bill helped veterans afford education and housing. The 1950s saw rising prosperity, a baby boom, and the emergence of a cult of conformity centered around domesticity. Leisure activities like television and movies became highly popular. However, some subcultures rebelled against the mainstream through movements like Beat poetry and rock and roll music.

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    of 18

    1950S POSTWAR BOOM

    Chapter 19

    SEC.1: POSTWAR AMERICA


    A.

    Readjustment & Recovery

    1. GI Bill of Rights education


    & aid to veterans

    Prevented large #s from flooding job


    market simultaneously

    2. growth of suburbs

    Tract housing (Willam Levitt)


    white flight from cities
    Movement to Sunbelt

    The buck stops here.


    If you cant stand the heat, get out
    of the kitchen.

    B.

    Harry S Truman (1945-1953, D)

    1. 1947 recession

    threatened to draft labor strikers


    rising inflation
    Taft-Hartley Act union leaders had to take
    noncommunist oath

    2. Civil Rights

    a. Executive Order 9981 desegregated military


    b. 1948 Election
    Democrats vs. Dixiecrats

    3. Trumans Fair Deal

    a. only partly successful


    min. wage
    public housing
    Soc. Sec. benefits

    C.

    Dwight Eisenhower (1953-1961, R)

    1. 1952 Election

    I Like Ike; VP Richard Nixon


    First use of TV for campaigns

    2. 22nd Amendment (1951) limits pres. to


    two terms
    3. Eisenhowers Dynamic Conservatism

    a. small govt
    b.
    min. wage & Soc.Sec.
    c. Termination policy = govt ended
    responsibility for Native Amers.
    d. Operation Wetback (1954)
    e. In God We Trust (1956) official US motto

    4. Life under brinkmanship

    a. threat of the bomb


    b. bomb shelters
    c. Civil Defense films Duck and Cover

    SEC.2: AMERICAN DREAM IN THE 1950S


    A.

    Business Boom

    1. prosperity consumerism
    2. military-industrial complex
    3. growth of service sector

    more white-collar jobs

    4. business expansion

    Conglomerates
    Franchises (McDonalds)

    B.

    Automobile Boom

    1. cheap foreign oil


    2. Eisenhowers Interstate Highway System
    3. landscape changed
    Drive-in movies, drive-thru restaurants
    Pollution, traffic jams, etc.

    C.

    Baby Boom

    1. Dr. Benjamin Spock child-rearing advice


    2. Dr. Jonas Salk polio vaccine

    D.

    Cult of Conformity

    1. new cult of domesticity

    Betty Friedans The Feminine Mystique

    2. corporate culture

    E.

    Leisure in the 1950s

    1. TV!!!!!
    2. comic books
    3. Movies

    3-D
    Smell-o-Vision
    Aroma-Rama

    F.

    Consumerism buying material goods

    1. new appliances
    2. planned obsolescence purposely
    designing products to wear out over time
    3. new credit card
    4. advertising

    keeping up with the Joneses

    SEC.3: 1950S POPULAR CULTURE


    A.

    Mass Media

    1. TV

    Federal Communications Commission (FCC)


    regulate mass media
    Idealized white America

    B.

    Subcultures in rebellion

    1. the Beat movement (Beatniks)

    Social & literary nonconformity

    2. teenagers

    Rock n Roll (coined by Alan Freed)

    C.

    Pop Art

    a. using pop culture to create fine art


    b. Andy Warhol, Roy Lichtenstein

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