Mass Media (Student)

TRUYN THNG I CHNG
(MASS MEDIA)
Vu Quoc Viet Nam (vqvn2005@yahoo.com)
Truyn thng i chng (Mass Media) c

hiu l qu trnh
Mass Media bao gm:

1.
2.
3.
4.
..
..
..
..
BROADCAST MEDIA
Vu Quoc Viet Nam (vqvn@yahoo.com)
Bao gm 2 hnh thc qung co chnh:

Cc cch thc qung co trn Radio
Cc knh mnh ti Vit Nam
VOH
VOV
VOV Giao Thng
VOB
Thi im qung co
.: Trong nc, ngoi nc

: Giao thng, thi tit, t gi
: Ca nhc, ci lng, c truyn
: Sc khe, gio dc
Bng gi qung co VOV Giao Thong
STT
Loi
im mnh
im yu
Sinh ng, sc tch, ngha, ngn Chi ph cao

gn
Chuyn knh
Chi ph thp
Thi gian di
Khng thu ht
Qung co cng bc
Logo xut hin khp ni
Thu ht 1 i tng
khn gi
Chn ngay ni dung chng trnh

Chi ph thp
Khng m thanh
Gii hn din tch
Chn ngay ni dung chng trnh

Chi ph thp
Ch c logo
Chi ph thp
Khng thu ht
Xut hin u tin
Thi gian ngn 5,

khng c m thanh
Qung co trong ni dung phim
Lng khng kho s

phn ng ngc 7
Phim qung co (television advertisement hay

television commercial - TVad hay TVC) l mt
Thi gian 1 TVC thng c tnh theo .

.
tit kim chi ph thu sng, thng thng, sn
xut 2-3 dng
(Vd: thng u tin)

. (Vd: thng tip theo)
. (Vd: thng cui)
Thi gian trung bnh sn xut 1 TVC khong ...
10
lm TVC, chng ta phi thu cc cng ty

qung co chuyn nghip ()
thc hin vi . V vy, thng
thng ch c mt s t doanh nghip vi .
..
mi c kh nng qung co trn truyn hnh.
Ti Vit Nam, cc cng ty sn xut hng tiu
dng nhanh (FMCG ..
..) chim hn . thi lng qung co
trn truyn hnh, phn cn li l t cc cng ty
vin thng, dch v, in t
11
c im ca TVC:
L knh .
.
.
Ni dung ca TVC phi ..
... trn cc loi hnh truyn thng
khc (vd QC bo, QC ngoi tri)
5. Chi ph lm TVC v mua thi lng qung co l rt
ln => cho nh qung co nu TVC
khng hiu qu.
6. ... vi cng ngh pht thanh truyn hnh
1.
2.
3.
4.
12
13
14
Bng gi qung co trn VTV & HTV
15
Qung co l .
ca cc i truyn hnh.
16
No.
Items
1
Creative
2
Research (FGD)
3
4
5
Production
Management (10%)
Airing (100 spots of 30)
Total (min)
Cost (USD)
20,000
5,000
50,000
5,000
300,000
> 380,000
17
Ti sao cc cng ty FMCG phi lin tc qung

co trn TV?
1. .
2.
3. ..
4.
5.
18
Demo TVCs
1. Vinamilk
2. Yahoo
3. Prudential
4. Pepsi
5. Heineken
6. Apple
7. Tiger Beer
19
TV ratings l thng s ..
. trong tng quan so snh gia
cc chng trnh, knh... trong phm vi ton quc, hay
theo tng khu vc a ra ..
.... Ngoi ra,
bo co ratings cn . theo
tui, gii tnh, thu nhp
TV ratings nh gi ca mt chng trnh
gip cho TH, n v sn xut c s iu chnh ni dung
chng trnh, cho gi qung co, ti tr DN cng da
vo bo co rating, m quyt nh
Cc chng trnh c
.
20
T l ratings c tnh bng mt thit b c bit gn Tivi

gi l . Mi khi ngi ta chuyn
knh th n s lu li trong b nh, sau c chuyn
v trung tm tnh ton v cng b rng ri.
Ngay khi phim, gameshow chiu xong chng vi ting,
ratings c v c cng b qua website ngi quan
tm c th theo di d dng. Khng ch tnh ratings trung
bnh ton quc, m cn c th kim tra ratings tng pht
xem on no c nhiu ngi xem nht, ratings ca
tng khu vc xem ngi vng no thch chng trnh....
21
Trc khi tin hnh iu tra ratings, cc cng ty tin hnh

iu tra s b v s lng TV m mt h gia inh s
hu, thu nhp, gii tinh, tui ca cc thnh vin trong
gia inh i vi khong 10,000-100,000 h dn trong khu
vc iu tra ri sau la chn ra s it ..
c th i din cho ngi xem trong c nc.
Ty theo quy m dn s, s lng TV, vn ha, khong
cch a l cc cng ty TNS, Nielsen c th chn ...
gn People Meter.
22
ng thi, mi thnh vin trong gia inh thuc i tng

iu tra s c cng ty iu tra
, mi khi bt u xem chng trinh, h s nhn s c
nh vo b handset ca ring minh. V khi khng xem
na, h phi nhn off handset. B handset ny c
ni vi People meter ci TV.
Nh vy, vo .. (gii tnh, tui,
thu nhp) xem chng trinh gi, tt c thng tin u
c truyn v trung tm x ly d liu ca cng ty iu
tra. Cng ty iu tra s cn c vo tinh ratings cho
cc chng trinh.
23
Cc mc TV ratings
.
.
.
.
.
.
Vd b phim C gi xu x" t 8% c ngha l ti thi

im , c rt nhiu chng trnh nhng vn c 8%
ngi ang theo di b phim ny.
24
Ti cc nc, TV ratings khng ch c TH, n v

sn xut, DN, m ngay c khn gi cng rt quan tm.
Vit Nam, cc cng ty chuyn cung cp bo co TV

ratings l TNS/ Kantar Media, Nielsen Cc cng ty
ny thng cung cp TV ratings cho cc TH, cng ty
truyn thng vi gi rt cao.
25
im mnh
im yu
26
Qui trnh lm TVC bao gm cc bc sau:

1. Client a ra cc yu cu cho Agencies
2. Agencies phi hp cng Client thc hin Creative Brief
3. Agencies pht trin & gii thiu Concepts cho Client
4. Client chn & k hp ng vi Agency vi cc tiu ch
5.
6.
Profile
Implementation plan
Concept
Cost
Agency hon thin Concept & gi Client duyt

Client pht trin Story board da trn Concept duyt
27
7.
8.
9.
10.
11.
12.
13.
Agency gi Story board cho Client duyt

Agency thc hin FGD Story board vi s tham gia
ca Client
Agency lm Animatic & thc hin FGD Animatic
Agency chnh sa Story board & gi Client duyt
Agency gi Story Board & cc yu cu Production
House bo gi
Production House gi bo gi, nu Client ng s
trin khai
Agency chuyn ton b d liu sang Production House
tin hnh qu trnh quay film TVC.
28
14.
15.
16.
Production House trin khai thc hin

Giai on tin k (Pre production): Chun b storyboard,
shooting board, casting, din vin, a im quay, ekip lm
phim, o c, hu cn
Giai on sn xut (Production/ Shooting): Tin hnh quay
phim ti hin trng, thng 1-2 ngy.
Giai on hu k (Post production): X l hu k, chnh sa hnh
nh, lng ting, mix nhc, xut film
Production House hon tt TVC & chuyn cho Client &

Agency
Kim duyt & ln sng
Thng thng, Client thu Agency gim st Production

House trong qu trnh quay film.
29
FGD bao gm vic mi mt s i tng khch hng

chn lc, n mt phng kn, c mt ngi ch tr
(Moderator) tho lun v tr li mt s cu hi lin
quan n storyboard c chn. Cc cu hi thng
thng nh:
u l n tng u tin ca bn i vi kch bn ny?
Thng ip chnh ca kch bn ny l g?
Bn c th k li kch bn khng?
Bn thy kch bn c c o khng?
Cnh no lm bn thch nht?

Cnh no cn c chnh sa?
Sau khi xem phim qung co ny, bn c nh mua thm (dng
th) sn phm khng?

30
31
32
33
34
..: Khch hng t qung co.

: Cng ty thc hin tt c cc dch v qung co theo n
t hng.
.: Cng ty sn xut phim qung co v cc dch
v khc c lin quan theo n t hng. i khi client lm vic trc
tip vi Production House t ln kch bn n sn xut v hon
thin TVC tit kim chi ph. Tuy nhin, vic ny ch ph hp vi
cc Client hiu chuyn mn su v kinh nghim.
: Nh sn xut. Ngi ny l i din ca Production
House lm vic vi Agency v Client. Ngi ny ng vai tr cc
k quan trng lm 1TVC thnh cng.
.: o din. phim trng, o din l ngi quyt nh
tt c trong vic chn bi cnh, b cc, din vin, quay phim...
: Tr l o din
35
.: X l gc my ca o din. T kch bn ca
Agency, Director s pht trin gc my quay sao cho p v hiu
qu nht. Cng vic ny phi c s chp thun ca Creative
Director v Client trc khi tin hnh quay phim.
: Cc tc phm ca cc Director do Production House
gii thiu Agency v Client chn ai lm o din cho TVC ca
mnh.
: Ngi chuyn ti
tng trn giy ca Agency v ch o ca Director thnh nhng
thc phim y ngh thut, m c tnh.
.: Ngi ch o m thut.
..: Ngi dng cnh cho phim
..: Ngi
son nhc cho phim.
36
.: Ngi thu m ti hin trng

.: Ngh s ha trang cho din vin.
.: Chuyn gia thit k trang phc
.: i nh sng quay phim
: Ngi cung cp thc phm cho on quay phim
: Din vin chnh/ ph/
qun chng. Th lao gim dn tng ng vi vai din.
: Ngi lng ting. tui lm voice talent l t 6
thng tui n 60 tui, tu kch bn.
...: i tng ca phim qung co hay bn xem i.
...: tng ch o. Mt concept c th pht trin ra hng
triu triu kch bn khc nhau. V d nh "Ch c th l Heineken"
hoc Hy tng tng ca Samsung s dng trong rt nhiu
TVC khc nhau.
37
: Kch bn qung co c pht ho thnh hnh v,

miu t chi tit cho tng cnh quay.
..: L bn pht trin chi tit n tng giy ca
Storyboard. y l phn vic ca Director.
..: L quay phim.
: a im quay.
..: o c quay phim
: Cng tc tuyn chn din vin.
: Tin k/ Hu k lm phim TVC.
..: L ton b qu trnh lm phim TVC.
..: L cuc hp gia client, agency,
producer v director. Thng trc ngy quay t mt n hai ngy.
38
..: K xo m thanh hay hiu

ng c bit v hnh nh.
: X l ha trn phim th
theo yu cu ca Director.
: L t ng c ngha TVC quay xong nhng cha x l
nhiu, ch ct rp n gin kim tra, nhn phn hi t pha
agency v client. y l giai on xut th.
: Hnh nh, m thanh, li thoi nhp mt, sn sng em
pht sng.
: TVC ang pht sng hay ang chy.
..: TVC ngng pht sng.
..: L tng s tin Client phi chun b chi cho TVC.
39
Cc chng trnh qung co t gii thiu vi

. gi l
Ty thuc gi pht sng, TH m chi ph thc
hin . thng dao ng trong khong
Mc tiu khi lm Infomercial

1. .
2. .
3. .
40
u im
Hn ch
41
L hnh thc
Cc lnh vc ti tr
...: Ca nhc mng chin thng, Nh cha h
c cuc chia ly
..: Ngi nh m c Pomina, Ti yu
Vit Nam Honda
: Vietnam Idol, Bc nhy Hon V, Ai l triu
ph, Vietnams got Talent, Vietnams Next Top Model,
X-Factor
.: Olympic, World Cup, Sea Games, Cp
Truyn hnh
42
Yu cu chn chng trnh ti tr trn TV

1.
2. ..
3. c ph hp
4. .
5. .
TH, Mc ph sng, Gi chiu, Tn sut chiu, Thi gian 1

chng trnh, di ton chng trnh
6.
Ni dung hp dn, ph hp lnh vc ang kinh doanh

Kch bn, kt cu chng trnh cht ch
MC dn chng trnh ni ting
Trang tr sn khu
43
Thng thng, ngn sch ti tr chng trnh

trn TV khong
Thi gian
.
..
Xem thm trong phn Commercial Sponsorships
44
U IM
NHC IM
45
Product Placement l cch
..
Ni mt cch d hiu hn, nh sn xut thu
agency tr mt s tin cho nh sn xut phim nhm
.
46
C 3 cch thc qung co PP

1. ..: l cho cc sn phm tham
gia din xut trc tip trong phim cng cc din vin
ngi sao. V d: Aston Martin vi lot phim James Bond
007, Suzuki Vitara trong L lem h ph, Audi trong
phim Transporter, Mercedes trong phim Sex & the
City
2. : sn phm/thng hiu cn
qung co c lm nn cho mt cnh quay
3. : sn phm/thng hiu cn qung
co c gi tn hay nhc n qua li ni ca din
vin.
47
Aston Martin trong lot phim James Bond 007
48
Audi trong lot phim Transporter
49
Mercedes trong phim Sex & the City
50
Tr bao nhiu tin l b mt gia cc bn lin

quan (Advertiser, Agency, Producer, Director) v
ty thuc vo rt nhiu yu t:

.

..
..
.

51
Product Placement nh con dao hai li. N c

li th l lun .. ngi xem vo sn
phm bt k mun hay khng. Nhng .
. ca sn phm trn phim qu
lu mt cch nht nho, thiu nhn nh cho
hp l s lm ngi xem nhm chn.
Nu ngi xem c phi lun cng mt di theo
nhng tinh hung qung co c ci t mt
cch l liu, khng n nhp gi vi chuyn phim
th s c .
52
U IM
NHC IM
53
PRINT MEDIA
PRINT AD
54
1.
2.
3.
4.
5.
6.
7.
8.
9.
Khi nim
Cu trc Print Ad
Quy trnh thc hin Print Ad
Cc lu khi thc hin Print Ad
Cc mu Print Ad sng to
u v nhc im
Ngn sch
K hoch thc hin
Tnh hung nghin cu
55
Print Ad (mu qung co bo) l hinh

thc qung co bng cch kt hp
... to nn mt
. ng trn bo tp ch.
Print Ad l mt trong nhng cng c

truyn thng quan trng trong Mass
Media.
56
57
58
59
Headline
Visual (Art)
Body Copy
Brand
& Contact Details
60
Headline:
L ca 1 Print Ad nhm hng
ngi xem ..
m 1 Print Ad chuyn ti.
Yu cu: ..
.
Headline & Body copy s do .. m
trch
61
Visual (Art):
L phn ...
thng ip cn truyn ti.
Yu cu: Hnh nh ... v ...
. chuyn ti
thng ip qung co n ngi xem.
Visual thng chim din tch ln nht trong 1
Print Ad
Visual (Art) s do ...
.. m trch
62
Body copy:
L phn trinh by . mt cch
Yu cu:
o Kch thc ch
o V tr t ..
o
chuyn ti thng ip qung co n ngi
xem.
63
Brand & Contact details:

Cung cp cc yu t, thng tin v ....................
.
Yu cu:
o V tr thng t . ca Print Ad
o Logo v Contact (Address, Tel, Fax, Email,
Website)
64
Thng thng 1 mu Print Ad thng c

4 thnh phn, tuy nhin iu ny
khng bt buc. C rt nhiu Print Ad ch
cn 2 hoc 3 thnh thnh, thm ch c
trng hp ch c 1 thnh phn.
65
66
67
68
69
70
71
72
73
Cc im lu khi thc hin Print Ad

1.
2.
3.
4.
5.
6.
7.
8.
9.
l quan trng nht

Print Ad phi c ..
.. truyn ti
Nu trng en, thit k .

Ad position: Chn trang ..
Circulation: .
Coverage: ..
Audience: tui, gii tnh, thu nhp, cch sng
74
75
Sn Nippon Sn u cng p
76
ang pht trin
Pht trin
77
U IM
HN CH
78
Newspaper/ Magazine
HCM
(N=384)
Parents
(N=190)
Tuoi tre
86
95
Thanh nien
51
60
Cong an TPHCM
32
30
An ninh the gioi
30
31
Bao nguoi lao dong
30
38
The gioi phu nu
24
22
Sai Gon giai phong
22
28
Tiep thi gia dinh
21
16
Phu nu TPHCM
18
30
Hoa hoc tro
18
Sai Gon tiep thi
16
19
Bong da
12
5
Muc tim
12
2
Dien anh
9
Tuoi tre chu nhat
9
11
Phap luat TPHCM
8
12
Sai Gon Times
8
3
The thao hang ngay
8
3
Thoi bao kinh te Sai Gon
8
11
Tuan tin E-chip
8
2
Tuoi tre cuoi
8
4
Cong an nhan dan
7
10
Thoi trang tre
7
4
Phu nu chu nhat TPHCM
7
7
Students
(N=194)
77
42
34
29
22
26
16
27
7
35
13
18
21
19
7
5
13
12
5
13
11
5
10
6
Tuoi
Tre,
Thanh
Nien
and Cong An
TPHCM
are
top
79
HANOI
Parents
(N=368)
(N=184)
72
77
44
52
38
36
36
5
32
40
30
44
27
29
25
7
21
11
21
26
20
11
18
10
17
4
16
14
16
14
11
9
10
3
10
15
10
2
9
2
8
11
8
3
Newspaper/ Magazine
An ninh the gioi
An ninh thu do
The gioi phu nu
Hoa hoc tro
Ha Noi moi
Lao dong
Tien phong
Thoi trang tre
Cam nang mua sam
Cong an nhan dan
Bong da
Tiep thi gia dinh
Dien anh
Thanh nien
The thao hang ngay
Tuoi tre
Tuan tin E-chip
Bao nguoi lao ding
Dien anh kich truong
Tuoi tre cuoi
Thoi bao kinh te Sai Gon
Vietnam News
Students
(N=184)
66
35
39
66
24
16
24
42
30
15
29
26
30
19
17
13
17
4
17
15
5
13
An ninh the gioi, An

ninh thu do and The
gioi phu nu are three
regular newspapers of
Hanoi respondents
(quite similar across
parents and students)
80
Bng gi qung co ca cc bo Tui Tr,

Thanh Nin
81
Print Ad plan (nh km)
82
Vit Headline / Body copy

1. Qung co bnh trung thu Kinh 2012
2. Qung co iPhone 4S, iPad 3
3. Qung co Tt KDL m Sen
83
OOH MEDIA
OUTDOOR AD
84
L hnh thc ... Thng

thng c ..
85
Cc cch thc thng dng

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
..
..
..
..
..
..
..
..
..
..
..
..
86
1.
Treo ti im bn hng hoc

ngoi ng
u im
Nhc im
87
2.
Bng qung co 1 mt
t ti v tr ng ngi qua li
nh xa l, sn bay, ng t
u im
Nhc im
88
3.
Bng qung co lt xoay 3 mt

t ti v tr ng ngi qua li
nh xa l, sn bay, ng t
u im
Nhc im
89
4.
Bng hiu neon sign

Bng qung co t ti v tr
ng ngi qua li nh xa l,
sn bay, ng t
u im
Nhc im
90
5.
Bng hiu LED

sn bay, ng t
u im
Nhc im
91
6.
Bng hiu hiflex

sn bay, ng t
u im
Nhc im
92
7.
..
Tr qung co dc ng
u im
Nhc im
93
8.
Qung co bng khinh kh cu
u im
Nhc im
94
9.
Con ri hi
t ti im bn hng hoc s
kin
u im
Nhc im
95
10.
D ngoi tri
t trc im bn hng, dc
tuyn ng c im bn hng,
trin lm, hi ch
u im
Nhc im
96
11.
Qung co trn xe but
u im
Nhc im
97
12.
Qung co trm ch xe but
u im
Nhc im
98
13. .
Qung co trnh din ngoi

ng bng xe p
Thng dng kch hot
thng hiu
u im
Nhc im
99
14. ..

ng bng xe my
Thng dng kch hot
thng hiu
u im
Nhc im
100
15.

ng bng xe hi
Thng dng kch hot
thng hiu
u im
Nhc im
101
16. .
Qung co ngay bng binh
u im
Nhc im
102
17. .
Bng qung co trn sn vn

ng
u im
Nhc im
103
18.
Bng qung co trn ph
u im
Nhc im
104
19.
Bng qung co trong sn bay
u im
Nhc im
105
20.
Bng qung co trn bng

chuyn hnh l ti sn bay
u im
Nhc im
106
21. .
Bng qung co trn xe y

hnh l ti sn bay, siu th
u im
Nhc im
107
1 DEMO QUNG CO GIA HAI CT TR

Thu ht s ch ca ngi i ng
Kch thc: 1m x 8 - 9m
108
Kch thc: 0.8 x 0.5 m

109
2
Kch thc: 1m x 8 - 9m
110
3 DEMO QUNG CO TR XNG

Kch thc: 0,58m x 0,75m
111
4 DEMO QUNG CO CT TR
Kch thc: 0.45 x 1.2 m.
112
Kch thc: 0.6 0.8 x 1.2 2 m.

113
114
6 DEMO QUNG CO TNG BAO
115
116
117
U IM
NHC IM
118
DIGITAL OOH MEDIA
119
L hnh thc s dng .

.
1. LCD TV network
2. Poster frame
3. Lift door sticker (*)
4. Ad through songs (*)
120
L h thng LCD TV c lp t ..
... ...
pht cc .... H thng ny
c mng li rng khp vi ...
..
Cc LCD vi kch thc: 17', 32', 42, 100.
121
Ni lp t: Cao c Vn phng cho thu cao

cp, khch sn cao cp, ngn hng, sn bay,
sn golf, bn xe, bn ph, bnh vin, siu th, xe
byt
Chc nng chuyn ti qung co

T ng nh thi gian, s ln tun hon lun phin
chuyn pht mi ngy (khong 60 ln/ ngy)

T ng iu chnh m lng pht ra
Qung co trn LCD Network cn gi l .

.........
122
123
Bng gi CHICILON
Bng gi GOLDSUN MEDIA FOCUS
Bng gi Sky Ad
500-600 VND/ LCD/ ln/ TVC 30
124
U IM
NHC IM
125
ca cao c Vn
phng, khch sn cao cp, ngn hng, sn bay,
sn golf, bn xe, bn ph, bnh vin, siu th
126
127
U IM
NHC IM
128
. ca cc cao
c Vn phng, khch sn, siu th
129
Hnh thc ny hiu qu v n tng hn so vi

LCD TV network & poster frame v
1. .
2. .
130
U IM
NHC IM
131
1.
Qung co trn Karaoke
2.
Qung co lng ting trong bn nhc
3.
Qung co ch trong bn nhc
132
Qung co trn Karaoke
1.
L hnh thc qung co
Doanh nghip lin h cc ni pht hnh h

thng karaoke & da karaoke nh California,
Arirang, Vitek, Tiendat qung co.
Vd: thegioididong qung co hnh thc ny

kh hiu qu
133
1.
Qung co trn Karaoke

U IM
NHC IM
134
2.
L hnh thc qung co

.. Sau post ln cc trang nhc trc
tuyn mi ngi download v my nghe.
Lu : Cn xem php nh sn xut, nhc s,

ca s
135
2.

U IM
NHC IM
136
Qung co lng ch bn nhc
3.
L hnh thc qung co

.. Sau post ln cc trang nhc trc
tuyn mi ngi download v my nghe.
Lu : Cn xem php nh sn xut, nhc s,

ca s
137
3.
138
3.

U IM
NHC IM
139
Khi no s dng Mass Media?
140
im mnh
im yu
141
142

Mass Media (Student)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Mass Media (Student)

Uploaded by

Copyright:

Available Formats

TRUYN THNG I CHNG

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Truyn thng i chng (Mass Media) c

Mass Media bao gm:

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn@yahoo.com)

Bao gm 2 hnh thc qung co chnh:

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Cc cch thc qung co trn Radio

Cc knh mnh ti Vit Nam

.: Trong nc, ngoi nc

Bng gi qung co VOV Giao Thong

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Sinh ng, sc tch, ngha, ngn Chi ph cao

Chn ngay ni dung chng trnh

Chn ngay ni dung chng trnh

Xut hin u tin

Thi gian ngn 5,

Qung co trong ni dung phim

Lng khng kho s

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Phim qung co (television advertisement hay

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Thi gian 1 TVC thng c tnh theo .

(Vd: thng u tin)

Thi gian trung bnh sn xut 1 TVC khong ...

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

lm TVC, chng ta phi thu cc cng ty

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Bng gi qung co trn VTV & HTV

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Ti sao cc cng ty FMCG phi lin tc qung

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

T l ratings c tnh bng mt thit b c bit gn Tivi

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Trc khi tin hnh iu tra ratings, cc cng ty tin hnh

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

ng thi, mi thnh vin trong gia inh thuc i tng

Vd b phim C gi xu x" t 8% c ngha l ti thi

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Ti cc nc, TV ratings khng ch c TH, n v

Vit Nam, cc cng ty chuyn cung cp bo co TV

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Qui trnh lm TVC bao gm cc bc sau:

Agency hon thin Concept & gi Client duyt

Agency gi Story board cho Client duyt

Production House trin khai thc hin

Production House hon tt TVC & chuyn cho Client &

Thng thng, Client thu Agency gim st Production

FGD bao gm vic mi mt s i tng khch hng

Cnh no lm bn thch nht?

th) sn phm khng?

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

Vu Quoc Viet Nam (vqvn2005@yahoo.com)

..: Khch hng t qung co.