PRESENTED BY

Jatin Jain

Jap Anurag Singh

Pallavi Sachar

Nitin Kumar

Antara Banerjee

Raghu Katle

MICROSOFT CORPORATION

Multinational Computer Technology Corporation

Founded in 1975 by BILL GATES and PAUL ALLEN
Headquartered in Redmond, Washington, USA.
IPO on March 14, 1986
MS-DOS, the first real success in 1981
Flagship Office suite- Microsoft Office in 1989
Release of Xbox in 2001
Oct 22, 2009 - First Retail Microsoft Store in
Arizona & on the same day Windows 7 was
officially released for public.

COMPANY PROFILE

Type Public
Founded April 4, 1975 (New Mexico)
Headquarters Redmond, Washington, USA.
Key People Mr. Bill Gates (chairman)
Mr. Steve Ballmer (CEO)
Industry Computer software
Consumer electronics
Video game consoles
Products Microsoft Windows, Microsoft Office, Microsoft
Servers,
Business Software, Xbox 360
Windows Mobile & Hardware Products
Revenue US$ 58.437 billion (2009)
Employees 93,000 in over 100 countries (2009)
Website www.microsoft.com

MISSION
Our mission is to help people and businesses
throughout the world realize their full potential.
This drives our business and guides our corporate
citizenship work.

Five business divisions to serve the customers:

Windows & Windows Live Division

Server and Tools
Online Services Division
Microsoft Business Division
Entertainment and Devices Division

SWOT ANALYSIS
STRENGTHS
the companys sheer momentum
significant degree of employee ownership

rating from Fortune for best company to

work at and most

admired company
World's largest software company with global name recognition

and strong reputation for innovative products

Microsoft is one of the most established and healthy IT brands
releasing new product updates and product fixes throughout its

network

WEAKNESSES
Microsoft did not recognize the growth opportunities of the
Internet
Microsoft lacks a solid client and service support center on
the internet
Microsoft products have compatibility issues

OPPORTUNITIES
Search engine
Compatible products
Tech savvy generation
Mobile phone applications and exploitation of personal
digital assistants
Cheaper global telecommunication costs

THREATS
Currency exchange rates affect demand for
application/operation software and hardware
lawsuits and indictments against the company
Rapid development of mobile devices that will
displace/replace personal computers
Recession or economic slowdown
Technology life cycle is shorter and shorter
Competitors- Linux, Google etc.
Piracy

MICRSOFTS BRANDING
STRATEGIES
INNOVATIVE PRODUCTS
Windows Phones & Windows7
X-BOX

PROMOTIONS:
On the ground promotion

SUB BRANDING
Microsoft Digital Advertising Solutions

SUB BRANDING EXERCISES OF

MICROSOFT & GOOGLE

FINDINGS
Market share of Microsoft Windows
is about 97% throughout the globe.
Genuinity is questioned
CCNA, MCSE courses certified by
Microsoft
Compatibility of various softwares
windows

Cont
Strong Brand in Indian market
Competitors are not available in
market.
Go and ask for Linux or an apple MAC
(Leopard) , its not available.
Huge penetration in the masses
Educational courses Microsoft
certified

 The OS is highly vulnerable and open to virus

attacks
Various versions makes it difficult to setup

softwares.
Indeed high customer satisfaction with
Viruses and other problems inherent in the

programs made by Microsoft creates costumer

dissatisfaction, negative publicity and loss of
sales .

CONCLUSION