Burton Inc.

Business

THE AMAZING MARKET DAY CHALLENGE!

Everything you need to
Successful entrepreneurs are those people who can introduce innovative
products that meet the wants and needs of consumers.
All of the products we see and buy in shops and from websites are subject
to some form of marketing or other. Successful products are marketed to the
consumer/customer by paying careful attention to the Marketing Mix:
Product, Place, Promotion and Price. To get a new good or service into the
market place successfully, all 4 Ps need to be just what the customer is
looking for. Other goods and services competing for customers hard-earned
income are also likely to have put a great deal of thought and effort into the
4 Ps, which is why INNOVATION becomes so important. A new good or
service entering into the marketplace needs a competitive edge (a unique
selling point), a reason why customers will spend their money on your good
or service and not something else.
Market Day Problem/Challenge
To bring to market a good or service that demonstrates OUTSTANDING
INNOVATION in the MARKETING MIX.
Mission! The Design Brief
Your challenge is to design, create and market a product that
demonstrates Outstanding Innovation in the Marketing Mix and sell
it at the 2015 Enterprise Market Day. In companies you will:
Investigate potential products to bring to market and demonstrate
outstanding innovation in applying the marketing mix for that product
Design a product and produce a prototype.
Create a product using appropriate techniques and resources in order
to:
- Present a product of high quality to sell on Market Day.
- Evaluate the success of the product and your business enterprise.

Constraints (the fine print)

You must work in groups of no more than
five.
No more than $10 per company member can
be spent in order to create the good for
market day (you may receive sponsorship in
addition to this).

You will probably be

getting a good idea by
now that being able to
plan and show marketing
mix innovation is
incredibly important
by now it is!

The $$$ you make on the

day selling your product
is secondary to
investigating, planning
and creating an
The product must be appropriate for your outstanding marketing
stakeholders/target market (QMC students and staff).
The product must be approved by your
teacher and must demonstrate the
concept of OUTSTANDING INNOVATION
in the MARKETING MIX.

Assessment Criterion
Your group will follow the MYP Design Cycle and will be assessed using MYP
technology criterion A-F: Investigate; Design; Plan; Create;
Evaluate; Attitudes in Technology.
Even though the project is a group effort, each group member must submit
all of the assessment tasks (most will be done individually but some will be
done as a group, your teacher will make clear which is which) and present
them in a published blog (e.g., Weebly or similar). This means even
though you will all be presenting assessment work on the same product,
individuals will receive marks that reflect the personal effort they have put
into the Design Cycle phases and the tasks required.
See Course Outline for criteria.
If a group member has let you down it is your responsibility to rectify this
and ensure that ALL submitted work has been completed to a high standard.
Please do let Ms Boot know of your concerns with group members before it
is too late.
Design Blog
It is expected that you use the assessment planner to guide your homework
and blog each days activities, out of class work, and any homework or
weekend activities. There will be checkpoints where your teacher will ensure
you have completed the work for each stage of the design cycle. YOU
MUST BRING YOUR LAPTOP TO CLASS EACH LESSON AND PUBLISH A
BLOG ENTRY FOR THAT DAY. All mini activities and assignments will be
embedded in your blog, and clearly labeled as such.

The design assessment is an individual responsibility and must be

presented neatly with ALL assignments/activities completed.
Market Day 2014 Will take place at a lunchtime in week 6,
Neptunes Playground if fine (Old Hall if not).
Part A: Investigate

Activities to complete:
Create and design a blog. Create your first blog entry
(Entry 1) and embed this document there now you
will never lose it!
Entry 2 should include information about:
i.
The Challenge
ii.
Your group members and let your audience
know why they are great individually, and
why your company will be great as a team.
iii. Activity A: Marketing Mix Challenge completed and
embedded
Entry 2 should include:
i.
Activity B: Market Research I
ii.
Activity C: Market Research II
Entry 3 should include:
i.
Information about which group member is undertaking which role
within the company
ii.
Activity D: CV
Entry 4 should include:
i.
Activity E: Price and costs activity
ii.
Activity F: Product Brain Storm
Entry 5 should include:
i.
Activity G: Promotion Brainstorm
ii.
Facebook and webpage links

Part B: Design
Entry 6 should include:
i.
Activity H: Outstanding Innovation Poster
ii.
Activity I: Outstanding Innovation Justification

Entry 7 should include:

i.
Activity J: SWOT

Entry
i.
ii.
iii.

8 should include:
Activity K: Dragons Den PMI
Dragons Den PowerPoint embedded (or download link)
Dragons Den Mr Burtons judgement statement embedded

Entry 9 should include:

i.
Activity L: Final Market Research + Evaluation
Entry 10 should include:
i.
Activity M: Finances Spread sheet (download link)

Part C: Plan
Entry 11 should include:
i.
Timeline embedded
ii.
Activity N: Term 3 Create
Plan
Part D: Create

Entry 12

should include:
i.
Activity O: Prototype evaluation
ii.
Activity P: Create Overview
Entry 13 should include:
i.
Poster + Logo
ii.
Facebook Page + Website screenshot and link
Entry 14 should include:
i.
Photos of product at Market Day
ii.
Consumer video interviews (Junior, Middle and Senior school)
Part E: Evaluate

Entry 15 should include:

i.
Activity Q: Financial Report
ii.
Activity R: Evaluation