What are the key differences between the

Eastenders trailer and the Made in Chelsea

trailer?
Firstly, the Eastenders trailer is a lot more dramatic than the Made in
Chelsea trailer, this connotes the genre of the two different programmes.
Made in Chelsea is a scripted reality TV program, whereas Eastenders is a
Soap Opera. Soap Operas are more dramatic than Scripted Reality
programmes because Soaps are supposed to be melodramatic and
emphasise moral issues in society, but in scripted reality it is people just
being themselves but being told what to say. For example, in the
Eastenders trailer the argument is fierce and there is shouting and
screaming, whereas the argument with Lucy and Jamie in the MIC trailer is
a lot calmer and they are talking to each other instead of screaming. This
denotes to the class and status of the two groups of people in each
advert, Eastenders is about working class people in a small London
village, whereas MIC is about middle class people enjoying the highlife in
Chelsea and the centre of London, therefore they are likely to have
different issues and storylines. Eastenders has storylines that people can
relate to, whereas MIC has storylines that people aspire to.