In order to stay longer and stronger than our competitor, we must study

about them. The purpose for this analysis or research is to determine their
weaknesses and strengthens that will become our advantage. In addition, barriers
can be made for preventing another businesses to enter our market.

Now

Who are
they?

Brand

Marketing Mix

Umi Cafe

A small stall
that were
provide a
snack

Product =
wafer, mashed
potato, kaya
ball, corn cup.
Price =
reasonable
price that can
able to
purchase by
everyone

Potential
competitive
advantage on us
1. Different
product
2. Far from
classroom
3. No delivery
service
4. Dont have
variety of
product

Place = caf at
ground, which is
perfect place
and easiest to
find.
Promotion =
there is no
promotion that
they doing.

Unikl booth

None

Product =
Hijab, junk food,
sausage,
nugget,
cupcake,
sandwich,
carbonated
drinks, woman
clothes.
Price = some
of them selling
with quite high

1. Short term
business
2. Different
product
3. Non healthy
product
4. Non fresh
product

price for a low

quality product
Place = level
11,12,13 and
ground floor.
Promotion =
flyers,
advertisement
on social media.