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    Tele - Facing & Face To Face Marketing

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    mridulakhanna
    Tele-facing and face-to-face marketing are important tools for donor acquisition and retention. Tele-facing involves telephone calls to prospects to set up in-person meetings between donors and facilitators. The benefits of tele-facing include being able to reach more potential donors and obtain referrals. The process involves a telecaller setting up appointments for a facer to meet donors, obtain donations, and thank donors with follow-up calls. Maintaining donor relationships through good service and upgrading donors to higher contribution levels are important for donor retention.

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    Tele - Facing & Face To Face Marketing

    Uploaded by

    mridulakhanna
    203 views21 pages
    Tele-facing and face-to-face marketing are important tools for donor acquisition and retention. Tele-facing involves telephone calls to prospects to set up in-person meetings between donors and facilitators. The benefits of tele-facing include being able to reach more potential donors and obtain referrals. The process involves a telecaller setting up appointments for a facer to meet donors, obtain donations, and thank donors with follow-up calls. Maintaining donor relationships through good service and upgrading donors to higher contribution levels are important for donor retention.

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    Fundraising strategies

    Original Title

    Tele- Facing & Face to Face Marketing

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    Tele-facing and face-to-face marketing are important tools for donor acquisition and retention. Tele-facing involves telephone calls to prospects to set up in-person meetings between donors and facilitators. The benefits of tele-facing include being able to reach more potential donors and obtain referrals. The process involves a telecaller setting up appointments for a facer to meet donors, obtain donations, and thank donors with follow-up calls. Maintaining donor relationships through good service and upgrading donors to higher contribution levels are important for donor retention.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    203 views21 pages

    Tele - Facing & Face To Face Marketing

    Uploaded by

    mridulakhanna
    Tele-facing and face-to-face marketing are important tools for donor acquisition and retention. Tele-facing involves telephone calls to prospects to set up in-person meetings between donors and facilitators. The benefits of tele-facing include being able to reach more potential donors and obtain referrals. The process involves a telecaller setting up appointments for a facer to meet donors, obtain donations, and thank donors with follow-up calls. Maintaining donor relationships through good service and upgrading donors to higher contribution levels are important for donor retention.

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    of 21

    TELE- FACING & FACE TO

    FACE MARKETING AN
    ART
    OF

    DONOR
    ACQUISITION
    &
    RETENTION
    Executive Summary
    Current Scenario
    Direct Marketing Tool Box
    Types of Face to Face Marketing
    Tele - Facing
    Benefits of Tele Facing
    Process Chart
    Steps for Donor Acquisition
    AIDA
    Hand Holding a Prospective Donor
    Closing..Ultimate Goal
    Success Mantra
    Donor Retention- Service & Up-gradation
    Current Scenario
    OPPORTUNITIES
    Current Scenario………
    contd
    Direct Marketing Tool
    Box
    Types of Face to Face
    Marketing
    WARM
    COLD
    TELE FACING
    FACING
    Benefits of Tele-Facing…
    PROCESS CHART
    Facer meets Donor and
    seeks donation &
    donation is sent to the
    NGO
    Team Leader passes
    Tele Caller makes Thanks
    the lead to the
    Call & seeks Referrals
    Coordinator or facer

    Tele caller calls Prospects &


    fixes appointment for Facer
    Steps for DONOR
    acquisition

    8
    4 Golden C’s – A-I-D-A…
    Hand holding a
    prospective donor

    Donor Objections

    Naresh
    Kakkar
    CLOSING – The ultimate
    GOAL
    SUCCESS MANTRA!!
    Donor Retention
    DONOR SERVICING- 4
    Easy steps

    DONOR

    Naresh Kakkar
    DONOR UP-GRADATION
    Major Donor

    Upgrading Upgrading

    Regular Legacy
    Donors
    Referrals

    Upgrading Upgrading
    Starters
    Prospects
    Any Questions & Comments?
    Thank You
    Naresh Kakkar
    Syrex Info Services (I) Pvt. Ltd.
    New Delhi

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