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Luxurytrends2015 150120010108 Conversion Gate02
Luxurytrends2015 150120010108 Conversion Gate02
2015
9%
5%
25%
16%
20%
12%
13%
The Disillusioned 9%
- Long-time, infrequent buyers of luxury, predominantly
women shopping online
The Wannabe 5%
- Global middle class
The luxury market in India accounts for 10% of total retail and is
expected to be worth $15 billion in 2015.
In 2015, look for many more large, medium and startup brands to stall, or fail, at a faster rate than over the
last few years. Affluent consumers, chased to
exhaustion, are swamped by too many me-too
options in every category. It will be time for true luxury
brands to stop benchmarking the mundane players,
understand their own brand identity, values, and
standards, and get back to delivering differentiated,
fully-priced value in 2015.