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  • What Is Customer Analysis (CA) ?: Analysis To Segment & Target Customers Effectively! September 22, 2014

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    Saad Ahmed Qazi
    27 views13 pages
    Customer analysis involves segmenting and targeting customers effectively by understanding consumer behavior, discovering trends, and uncovering patterns related to motivators, influencers, purchase trends, perceptions, and other variables. It is a strategic tool that can help businesses penetrate new markets, differentiate their offerings, and develop long term customer equity, loyalty, and profitable relationships through improved understanding of customers.

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    Customer Analysis

    Original Title

    Customer Analysis

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    Customer analysis involves segmenting and targeting customers effectively by understanding consumer behavior, discovering trends, and uncovering patterns related to motivators, influencers, purchase trends, perceptions, and other variables. It is a strategic tool that can help businesses penetrate new markets, differentiate their offerings, and develop long term customer equity, loyalty, and profitable relationships through improved understanding of customers.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    27 views13 pages

    What Is Customer Analysis (CA) ?: Analysis To Segment & Target Customers Effectively! September 22, 2014

    Uploaded by

    Saad Ahmed Qazi
    Customer analysis involves segmenting and targeting customers effectively by understanding consumer behavior, discovering trends, and uncovering patterns related to motivators, influencers, purchase trends, perceptions, and other variables. It is a strategic tool that can help businesses penetrate new markets, differentiate their offerings, and develop long term customer equity, loyalty, and profitable relationships through improved understanding of customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    What is Customer

    Analysis (CA)?
    Analysis to Segment & Target Customers Effectively!
    September 22, 2014

    To Customer Understanding

    Focus On
    Consumer!

    Behavioral

    Functional

    Emotional

    CA

    Understand consumer
    Develop insights
    Discover trends
    Uncover behavior
    patterns

    Variables To
    uncover !

    Motivators
    Influencers
    Behavior Patterns
    Purchase Trends
    Perception
    Personality
    Attitude
    Beliefs & Values
    Cultural Norms

    Is It A Strategic Tool?

    Penetra
    tion
    Differentiated

    Undifferentiated
    Multi-segment

    Concentrated

    Niche

    Diversif
    ication

    Develo
    pment

    Associations
    Benefits
    Features
    Augmented
    Actual
    Core

    To
    generate

    Long Equity
    Sticky Loyalty
    Strong
    Relationships
    Effective
    Communication
    Profitable
    Customer
    Base

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