UNIVERSITY OF DEVELOPMENT ALTERNATIVE (UODA)

Department of Business Administration, BBA Program

Final Examination, Spring, May-August 2014
Operations Management
Batch: 41,42
Total: 50 Mark

Time: 2 hours 30 minutes

Group A

1. Define any five of the following terms:

5*2=10

a) Inventory
b) Lead time
c) ISO 9000
d) Internal failure cost
e) TQM
f) Job flow time
Group B
Answer any four of the following:
4*10=40
2. Use service Location method to determine the proper sequence of delivering service.

From
Community
A
B
C
D

A
0
11
8
9.5

Miles to Clinic
B
C
11
8
0
10
10
0
7
9

3.Describe the seven quality tools.

D
12
7
9
0

Population
(in thousand)
10
8
20
12

Relative Weight
1.1
1.4
0.7
1.0

4.Draw network diagram and calculate project duration for the following:

5. Determine schedule using FCFS, SPT and EDD for the following table and calculate average

flow time and average delay.

Job

Processing Time

Due date

20

10

18

25

11

17

35

6. Daytona uses EOQ logic to determine the order quantity for its retail stock and is
planning its annual diamond ring orders. Forecasted annual demand is for 16,900
diamond rings. The setup costs associated with placing and receiving each diamond
ring order is $312.50. It is estimated that the cost to carry a diamond ring in
inventory for a year is $100.00. Calculate the diamond ring EOQ and total cost for
Daytona.
7. a) Define holding cost, ordering cost and shortage cost

b) Categorize the costs of quality.

UNIVERSITY OF DEVELOPMENT ALTERNATIVE (UODA)

Department of Business Administration, BBA Program
Final Examination, Spring, May-August 2014
Strategic Marketing
Batch: 32
Total: 50 Mark

Time 2 hour 30 minutes

(Each question carries equal marks)

1. a) Define Brand
b) What are the ways to develop brand identity strategy?
2. Describe the strategies used in brand leveraging
3.a) Mention the various situations where pricing is required.
b) Mention the ways to measure brand equity.
4. Explain the objectives of pricing.
5. a)Describe the four pricing strategies.
b)Define price fixing and deceptive pricing with example.
6. Describe the composition of promotion strategy.
7. Describe various brand strategies used to improve brand performance.