Brosura 1:

Cap 1: - ABC-ul surselor de finanare pentru IMM;-feli

Cap 2: - - achiziii publice i ajutor de stat;
Cap 3: - strategii de afaceri - studii de fezabilitate;
?????- antreprenoriatul corporativ, reorganizarea societilor;
Brosura 2: Comunicare, Marketing, Vanzari

1. Advertising - Publicitate
1.1. Copywriting Basics Modalitati de promovare
2. Costumer Service
2.1. Get Better Costumer Input
2.2. Providing Superior Costumer Service
2.3. Costumer Satisfaction Survey Form - Sondaj de opinie privind calitatea
produselor?
2.4. Costumer Service Action Form???
3. Direct Mail
3.1. Successful Sales Letters
4. Email and Web Marketing
4.1. Common Web Site Misconceptions
4.2. Get Ready to Sell Online
4.3. Give Consumers Confidence in Your Site
4.4. Online Marketing Checklist
4.5. Develop Your Web Site Marketing Plan
5. Finding Sales Leads
5.1. Find Your Highest Potential Costumers
5.2. How to Learn Your Prospects Needs
5.3. How to Network Effectively
5.4. Making Cold Calls
6. Market Research and Planning
6.1. Create Your Marketing Plan
6.2. Effective Competitive Analysis
6.3. Low Cost Market Research
6.4. Market Research Techniques
6.5. Market Research Worksheet???
6.6. Marketing Plan Samples???
6.7. Pricing Q and As???

6.8. Segment Your Audience

6.9. Top Six Pricing Mistakes
6.10. Price Evaluation Survey Form???
6.11. Opening and Marketing
7. Public Relations
7.1. Elements for a Successful Press Campaign
7.2. Sample Press Releases/ Press Releases
7.3. Write a Successful Press Release
8. Sales Management
8.1. Closing the Sale
8.2. Hone Yours Sales Presentation Skills
8.3. How to Follow Up with Clients
8.4. How to Handle a Potential Client with Bad Credit
9. Trade Shows
9.1. Effective Trade Show Planning
9.2. How to Sell at Trade Shows
9.3. Trade Shows Without a Booth