Organizational

Culture
A study on the cultural
features of The Birla group

Overview

A US$ 30 billion
corporation, the Aditya
Birla Group is in the
League of Fortune 500

An extraordinary force of
133,000 employees.

The Rising Sun

Mission

To be a premium global conglomerate

with a clear focus on each business.

Vision

To deliver superior value to our customers,

shareholders, employees and society at large.

Values

Integrity
Commitment
Passion
Seamlessness
Speed

Culture

Rising Sun Symbol coalesces the various groups, making

an emotional connect. This brought a new optimism
when the firm was going though turmoil

Kumar Birla on ingredients for current and future

success Behind our Groups considerable achievement
lies the intellectual and emotional commitment that our
people bring to their work

Policies become employee focused: On future

challenges As Indias gross domestic product (GDP)
was growing at 8% to 9% a year, the main challenge for
any corporation in India was going to be to attract,
nurture, and retain the right professionals, and, more
important, to keep them motivated for the right
challenges.

HR department to design and redesign effective

methods to anticipate the needs of the current business

Community Initiatives

In India, the Group's social projects span 2,500

villages. It reaches out to seven million people
annually through theAditya Birla Centre for
Community Initiatives and Rural
Development.
The Aditya Birla Rural Technology Park at
Renukoot, Uttar Pradesh: huge campus with a
multitude of training centres, to build, upgrade
and hone competencies of rural people
Runs 42 schools, providing education to over
45,000 children. Of these, over 18,000 children
receive free education.
At its 18 hospitals in India, 500,000 patients are
given extremely subsidized medical care.

References
http://

www.adityabirla.com/the_group/heritag
e.htm
http://
www.adityabirla.com/media/features/va
lues_framework.htm
http://www.vgc.in/abg/abg-news.htm
http://
www.adityabirla.com/the_group/milesto
nes.htm

Thank You