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    Template Outcome Scope Plus Message Map

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    Junior Campbell
    This document provides a framework for defining a target outcome, challenges, and objectives for an interaction, and mapping key messages and supporting elements to achieve the outcome. The target outcome is the most important thing for people to do or say differently after the interaction. Challenges and objections to the outcome are identified. Objectives are defined using action words to overcome challenges and achieve the outcome. Key messages are mapped to the objectives with up to three supporting elements per message to hit the target outcome.

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    Template Outcome Scope Plus Message Map

    Uploaded by

    Junior Campbell
    3 views1 page
    This document provides a framework for defining a target outcome, challenges, and objectives for an interaction, and mapping key messages and supporting elements to achieve the outcome. The target outcome is the most important thing for people to do or say differently after the interaction. Challenges and objections to the outcome are identified. Objectives are defined using action words to overcome challenges and achieve the outcome. Key messages are mapped to the objectives with up to three supporting elements per message to hit the target outcome.

    Original Description:

    Crafting Messaging maps

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    This document provides a framework for defining a target outcome, challenges, and objectives for an interaction, and mapping key messages and supporting elements to achieve the outcome. The target outcome is the most important thing for people to do or say differently after the interaction. Challenges and objections to the outcome are identified. Objectives are defined using action words to overcome challenges and achieve the outcome. Key messages are mapped to the objectives with up to three supporting elements per message to hit the target outcome.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    3 views1 page

    Template Outcome Scope Plus Message Map

    Uploaded by

    Junior Campbell
    This document provides a framework for defining a target outcome, challenges, and objectives for an interaction, and mapping key messages and supporting elements to achieve the outcome. The target outcome is the most important thing for people to do or say differently after the interaction. Challenges and objections to the outcome are identified. Objectives are defined using action words to overcome challenges and achieve the outcome. Key messages are mapped to the objectives with up to three supporting elements per message to hit the target outcome.

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    © All Rights Reserved
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    of 1

    Target

    Outcome Scope
    Target Outcome: What is the #1 most important thing I want people
    to DO or SAY differently as a result of this interaction with me?
    ____________________________________________________
    ____________________________________________________
    What challenges will you need to overcome for people to do or
    say that? What objections will they have?
    ____________________________________________________
    ____________________________________________________
    ____________________________________________________
    Objectives: Identify 1-3 action-word objectives to define the how that
    overcomes those challenges/objectives and hits your target outcome.
    1.___________________________________________________
    2.___________________________________________________
    3.___________________________________________________

    1-3-3 Message Map


    1 core
    idea/outcome:

    Up to 3 Key Messages

    Up to 3 Supporting Elements
    per Message

    1
    2
    3

    1
    2
    3
    1
    2
    3

    EngagingLeader.com
    AspendaleCommunications.com

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