1. Make a summary of the success factor of NOKIA.

There are four key major factors for Nokias success, Timing, Focusing, Branding and Cost
efficiency.

Nokia's timing was perfect as GSM technology proliferated in Europe and soon in Asia
and America. It had invested plenty of resources in the specification work and was able to file
valuable patents on GSM technology. The timing was perfect also when Nokia decided to
invest in emerging markets.

Nokia has focused on telecommunications. Once the baggage from the past had been
divested, it was easier to focus on a single growth industry; mobile telecommunications. The
focus is only getting sharper. In 2007, Nokia detached its network equipment business into a
joint venture with Siemens.
Anssi Vanjoki created Nokia's brand strategy in the early 1990s. Until then, Nokia had
marketed mobile phones branded as Mobira, Technophone, or Tandy, among others. Since
those days Nokia has been ranked the most trusted and recognized brand in many surveys in
Europe and Asia.
Nokia also discovered a new core competence Cost-efficiency. Now, Nokia is widely
regarded the company that can make products at the lowest cost in the industry.
Even in the midst of the global financial crisis, Nokia is staying profitable and competitive by
cutting costs, keeping its focus on mobile communications, investing in marketing and
accurately timing its entries to new markets.

5. Explain what are the powerful branding strategies for NOKIA?

As a market leader Nokias has introduced some crucial branding strategies-

1. Nokia has created its brand positioning by delivering superior quality and benefits and
attributes.
2. It has given a proper brand name for every single set with a different trade mark.
3. It has taken full control over its brand sponsorship.
4. Nokias line extension and brand extension has been taken according to customers
choice and suggestions.