Professional Documents
Culture Documents
Big Bazaar Project
Big Bazaar Project
Big Bazaar Project
Submitted By:
HARSHA B.N
(08KXCM6065)
SURANA COLLEGE
CENTER FOR POST GRADUATE STUDIES
#17 KENGERI SATELLITE TOWN
BANGALORE 560060
Internal Guide:
External Guide:
Mr. Karthik
Sales Manager
Big Bazaar Banashankri
SURANA PG CENTRE
Declaration
Place: Bangalore
B.N HARSHA
Date:
(08KXCM6065)
2-
ACKNOWLEDGEMENT
The successful accomplishment of any task is incomplete without
acknowledging the contributing personalities who both assisted and inspired
and lead us to way of success.
At the outset, I would like to express my deep sense of gratitude and sincere
thanks to Dr. V. PRABHUDEV. Director, Surana College P.G Centre,
Bangalore, for providing an opportunity to discover the corporate world from a
close perspective.
I also thank Asst Prof. Ramnath H.R , my internal guide for this project to
whom I am deeply grateful for his constant support and guidance without which
it would not have been possible for me to complete this project .
I take this opportunity to extend my sincere gratitude to Mr. Karthik, Sales
Manager for giving me an opportunity to undertake internship project in the
esteemed organization and for making it a wonderful experience.
I convey my gratitude to all the staff of BIG BAZAAR for their kind
cooperation throughout my project. I would also like to thank everyone who
contributed in any manner to this project.
Finally, I thank my dearest PARENTS, FRIENDS for their continued support.
B.N. HARSHA
3-
Table of
Contents
1
Introduction
01-03
Industry Profile
04-06
Company Profile
07-16
Company History
17-19
20-23
Organization Chart
24
Product Profile
Functional Departments:
25-36
1) HR Dept
37-43
2) Finance Dept
44-48
3) Marketing Dept
49-52
4) Logistics Dept
53
5) Sales Dept
54-55
56
7) Admin Dept
57
SWOT Analysis
58
59
10
Bibliography
60
4-
Chapter-1
INTRODUCTION
1.1 Background of the study
Organisation is set of people working together for accomplishment of a common
objective. The roles and responsibilities are stated clearly without any ambiguity.
The positions occupied by different individuals are presented in the form of
organisation chart. Organizational structure is essential for continuity of the mission
& co-ordinates & controls the business activities. Organization helps management
to perform its actives effectively, optimum use of technological improvement growth
& diversification, creatively, effective use of physical resources & HR.
5-
As the managers are busy in their daily schedules it is not possible for us
to spend more time in interaction and discussion with them.
6-
data
is
collected
by
secondary
sources
also.
The
data
is
7-
Chapter-2
INDUSTRY PROFILE
Retail is Indias largest industry, accounting for over 10 percent of
the countrys GDP and around 8 percent of the employment. Retail
industry in India is at the crossroads. It has emerged as one of the
most dynamic and fast paced industries with several players
entering the market. But because of the heavy initial investments
required, break even is difficult to achieve and many of these
players have not tasted success so far. However the future is
promising; the market is growing, government policies are
becoming more favourable and emerging technologies are
facilitating operations.
8-
9-
10 -
Chapter-3:
Company Profile
Mr Kishore Biyani
CEO, Future Group
Pantaloon Retail (India) Limited is Indias leading retailer that
operates multiple retail formats in both the value and lifestyle
-
11 -
The
company
also
operates
an
online
portal,
Futurebazaar.com.
A subsidiary company, Home Solutions Retail (India) Limited,
operates Home Town, a large-format home solutions store, selling
home furniture products and E-Zone focused on catering to the
consumer electronics segment.
Pantaloon Retail was awarded the International Retailer of the Year
2007, by the US-based National Retail Federation, the largest retail
trade association and the Emerging Market Retailer of the Year
2007
at
the
World
Retail
12 -
Congress
in
Barcelona.
13 -
Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore
Biyani, is one of Indias leading business houses with multiple
businesses spanning across the consumption space. While retail
forms the core business activity of Future Group, group subsidiaries
are present in consumer finance, capital, insurance, leisure and
entertainment, brand development, retail real estate development,
retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates
over 12 million square feet of retail space in 71 cities and towns and
65 rural locations across India. Headquartered in Mumbai (Bombay),
Pantaloon Retail employs around 35,000 people and is listed on the
Indian stock exchanges. The company follows a multi-format retail
strategy that captures almost the entire consumption basket of Indian
customers. In the lifestyle segment, the group operates Pantaloons, a
fashion retail chain and Central, a chain of seamless malls. In the
value segment, its marquee brand, Big Bazaar is a hypermarket
format that combines the look, touch and feel of Indian bazaars with
the choice and convenience of modern retail.
-
14 -
In 2008, Big Bazaar opened its 100th store, marking the fastest ever
organic expansion of a hypermarket. The first set of Big Bazaar
stores opened in 2001 in Kolkata, Hyderabad and Bangalore.
The groups speciality retail formats include, books and music chain,
Depot, sportswear retailer, Planet Sports, electronics retailer, Ezone,
home improvement chain, Home Town and rural retail chain, Aadhar,
among
others.
It
also
operates
popular
shopping
portal,
futurebazaar.com.
Future Capital Holdings, the groups financial arm provides
investment advisory to assets worth over $1 billion that are being
invested in consumer brands and companies, real estate, hotels and
logistics. It also operates a consumer finance arm with branches in
150 locations.
Other group companies include, Future Generali, the groups
insurance venture in partnership with Italys Generali Group, Future
Brands, a brand development and IPR company, Future Logistics,
providing logistics and distribution solutions to group companies and
business partners and Future Media, a retail media initiative.
The groups presence in Leisure & Entertainment segment is led
through, Mumbai-based listed company Galaxy Entertainment
Limited. Galaxy leading leisure chains, Sports Bar and Bowling Co.
-
15 -
retailer,
Staples
and
Middle
East-based
Axiom
Communications.
Future Group believes in developing strong insights on Indian
consumers and building businesses based on Indian ideas, as
espoused in the groups core value of Indianness. The groups
corporate credo is, Rewrite rules, Retain values.
16 -
CONSUMPTION COSMOS
The retail formats are geared to capture Consumption Spending in key
categories in both value and lifestyle segment. And specialised businesses
backed by capital and investments in developing the necessary consumption
infrastructure is helping build a consumption ecosystem.
17 -
Board of Directors
Mr. S. Doreswamy
Director
18 -
19 -
Organization Profile
Big Bazaar has democratized shopping in India and is so much more than a
hypermarket. Here you will find over 170,000 products
cater to every need of a family, making Big Bazaar Indias favourite shopping
destination.
At Big Bazaar, you will get the best products at the best pricesthis is our
guarantee. From apparel to general merchandise like plastics, home
furnishings, utensils, crockery, cutlery, sports goods, car accessories, books and
music, computer accessories and many more. Big Bazaar is the destination
where you get products available at prices lower than the MRP, setting a new
level of standard in price, convenience and quality.
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If you are a fashion conscious buyer who wants great clothes at great prices,
Big Bazaar is the place to be. Leveraging on the companys inherent strength
of fashion, Big Bazaar has created a strong value-for-money proposition for its
customers. This highlights the uniqueness of Big Bazaar as compared to
traditional supermarkets, which principally revolve around food, groceries and
general merchandise.
Big Bazaar has clearly emerged as the favourite shopping destination for
millions of its customers, across the country, its success is a true testament to
the emotional bonding it has established with the Indian customer , on account
of its value offerings, inspirational appeal and service levels. We believe Big
Bazaar is a true pan-Indian model that can enter into most towns in India and
democratize shopping everywhere.
The acceptance and loyalty that Big Bazaar has garnered over the years was
well evident on 26 January 2009.
On the day India celebrates its Republic Day; the company honoured the
consumer by calling it the Maha Savings Day. Shoppers at all Big Bazaar and
Food Bazaar outlets across the country were offered products at prices never
heard before in the history of shopping.
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The offers were spread across categories from electronics to utensils, from
apparel to furniture and food. This event received tremendous response from the
regular and an entirely new set of shoppers, which resulted in nearly 2 million
people visiting the stores on that day. And most stores were able to post record
sales for a single day.
Company History
1987
1991
1992
1994
1995
1997
Company enters modern retail with the launch of the first 8000
22 -
2002
2004
2005
products
with
Italian
insurance
major,
Generali.
Future
Group
crosses
$1
billion
turnover
mark.
23 -
24 -
25 -
Core Values
Indianness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in
our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and
information.
Valuing and Nurturing Relationships: to build long term
relationships.
Simplicity & Positivity: Simplicity and Positivity in our thought,
business and work.
Adaptability: to be flexible and adaptable, to meet new challenges.
Flow: to respect and understand the universal laws of nature.
26 -
Future Plans
The Company would continue to pursue its aggressive growth to
strengthen its position as a leading player in the consumption space
in India, with an aim to capture increasing share of the consumers
wallet. The Company would continue with its expansion plans and
would continue to increase its presence on a pan-India basis by
opening more retail outlets in tier 2 and tier 3 cities and by further
strengthening its position in key metro cities.
The Company has planned to increase its operating retail space
from around 8 million square feet currently to around 12 million
square feet by FY08-09. The various subsidiary companies of the
Company, which have been created to cater to various consumption
categories, are currently in initial set-up phase. Most of them will
come into their own, pursuing aggressive growth plans to achieve
scale and garner increasing market share. The Company will also be
able to unlock value out of these businesses by listing these
subsidiary companies, and partnering with strategic partners in
them, at an appropriate time.
The Company, operating in the consumption space, has added IT
services and education to its portfolio of businesses, apart from the
existing consumer finance, insurance, media, logistics and brand
businesses. All these businesses will help in capitalizing on the
synergies with the retail business to further enhance shareholders
wealth.
-
27 -
Retail Footprint
28 -
Chapter-4
Organization Chart
Store Manager
Asst Store Manager
Dept
Manager
HR
Manager
Administrat
ion
Info
Visual
Merchandising
Asst
DM
Sales
Manager
Marketing
Maintenance
Maintenanc
Team
Leader
wre
Asst DM
Team
Member
House
keeping
Security
CSD
29 -
Cashier
a) Depot
1) General books
1) Watches
2) Office stationary
2) Fashion Jewellery
3) Children stationary
3) Sunglasses
4) Auto accessories
5) Car audio systems
c)
Gold Bazaar:
d)
Mobile Bazaar:
30 -
e) Star Sitara:
f)
Shringar:
1) Cosmetics
1) Bangles
2) Fragrances
2) Jewellery sets
3) Herbals
3) Bracelets
4) Pharmaceuticals
4) Hair Accessories
5) Bindies
6) Chins
h)
Utensils:
g) Plastics:
1) Plates, Bowls, Glasses
1) Buckets
2) Casseroles
3) Kitchen Tools
3) Containers
4) Tiffin Boxes
4) Boxes
5) Flasks
6) Bowls
7) Jugs & sippers
8) Bottles & Mugs
31 -
i) Crockery:
j)
Luggage:
1) Crockery cutlery
1) Travel bags
2) Trolleys
3) Dinner sets
Apparels Department
a)
Ladies Wear:
b)
Mens Wear:
1) Sarees
2) Dress Materials
3) Under garments
3) Party Wears
4) Nightwear
5) Western wears
5) Other Accessories
6) Suits & Blazers
7) Levis Signature Garments
8) Ties
9) Jeans Pants
10)Belts, Handkerchiefs
32 -
Kids Department:
c) Infants Section:
d)
Boys Section:
1)
Shirts
1)
2)
Baniyans
3)
Jhabas
3) Ethnic wears
4)
Vests
4) Co-ordinates
5)
Bibs feedings
5) Rain coats
6)
Bed items
7)
8)
Diapers, Pampers
9)
33 -
a) Girls Section:
f) Toys Department:
1) Cotton Frocks
1) Soft Toys
2) Ethnic wears
2) Board games
3) Co-ordinates
3) Dolls
4) Western wears
4) Educational toys
5) Sweaters
a)
Footwear Department:
b) Furniture Bazaar:
1) Sports shoes
1) Dining Table
2) Casual shoes
2) Bedroom Accessories
3) Formal shoes
4) Mens sandals
5) Ladies sandals
6) Ladies casuals
7) Ladies Fancy slippers
8) Children shoes
4) Mattresses
5) Computer Table
6) Dressing Table
7) Wardrobe, Almirah etc
9) Children sandals
c) Home Linen Department:
d) Home Decor:
1) Flower Vase
2) Artificial Flowers
3) Candle stand
4) Umbrellas
5) Photo Frames
9) Birthday items
Food Bazaar
a) Beverages:
1) Soft drinks
2) Mineral water
3) Health drinks
4) Fruit Juices
5) Frozen items
b)
Staples Dept:
35 -
Home Care:
1) Phenyl, Detergents etc
1) Washing powder etc
2) Dish wash, Tissue papers
3) Scratch, Shoe cases, Fresh wrap
Electronic Bazaar
1) Televisions, DVD Players
2)
3) Refrigerators
4) Washing Machines
5) Microwave Owen
6) Mixers, Irons & Grinders
7) Computers, Laptops, Printers &
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36 -
Computer accessories
8) Juicers etc
Knighthood
It is the mens formalwear brand with arrange that includes formal shirts,
trousers, suits, blazers and basic mens accessories like ties and
handkerchiefs.
DJ&C
-
37 -
Indias cool answer to international brands is positioned for the 20-35 year
age group. It targets both men and ladies and the range includes designer
denims, casuals, street-wear.
DJ&C Sports
This is a unisex sportswear range for the age group of 20-40 years.
Shatranj
The mens ethnic wear range consists of kurtas, kurta pyjamas sets and
sherwani sets.
Shyla
True to its tagline what women want, Shyla offers a complete range of
formal/ semi-casual line of ladies tops, trousers, skirts, etc.
38 -
Srishti
The complete ethnic wear range offering a range of traditional designs for
ladies encompasses both salwar kameez sets and mix & match/ fusion wear.
STUDIO NYX
It is a range of mens party wear.
39 -
CTEE
Mens T- shirts
Business Description:
Pantaloon Retail (India) Ltd. The companys principal activity is to operate
chain retail stores in names of Big Bazaar, Food Bazaar, Central and
Pantaloons. The Big Bazaar is the discount store, which offers a wide range
of products under one roof. The products include apparels and non-apparels
such as utensils, sports goods and footwear. The company also has its
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40 -
presence into gold retailing by launching Gold Bazaar. The companys Food
Bazaar provides a range of food and grocery products ranging from fresh
fruits and vegetables, staples, FMCG products and ready to cook products.
The Central offers a chain of stores including books and music stores, global
brands in fashion, sports and lifestyle accessories, grocery store and
restaurants. The Pantaloon retail stores focus largely on apparels and
accessories.
Departmental Managers:
There are 28 departments in this store like Electronic dept, Depot dept,
Mobile Bazaar, Star Sitara dept, Plastic, Utensils & Crockery (PUC) Dept,
Ladies Dept, Mens Dept, Furniture Dept, Footwear Dept, Home Decor Dept
etc. Each department will be assigned with targets which have to be achieved
within the assigned period that may be of daily, weekly, monthly and yearly.
Each department has a Department Manager (DM) & Assist DM. Their job is
concerned mainly with sales. They look after customers orders delivery, post
sale service if any etc. All Dept managers, ADM, team members work under
coordination and cooperation.
Chapter-5
Functional Departments:
1. Human Resource Department
The HR department of Big Bazaar is very dynamic. Employees are the biggest
strength and asset of any organization and the HR dept realises this very well.
-
41 -
This is very evident from the way the HR department handles all its
employees. They take utmost care to select, train, motivate and retain all the
employees. They have continuous developmental programmes for all the
employees.
Currently Big Bazaar Banashankri is employing 220 full time and 60 part time
employees. There are two shifts for the employees. The first shift employees
arrive at 10AM in the morning and leave at 7.30 in the evening, while the
second shift employees report at 12.30 in the afternoon and leave at the time of
Store closing (10pm).
Sources of
Recruitment
The following are the main sources through which Big Bazaar recruits its
employees.
a) Consultancy Services:
For top level management, employees are recruited through private
consultants. They are usually appointed as Departmental Managers.
b) Walk-ins :
42 -
This is the main source through which Big Bazaar recruits its employees.
People seeking job usually themselves approach the HR department for job
vacancy. Employees usually selected from this source are appointed at the
entry level as team members.
c) Employee Referrals:
This is the other main source through which employees are selected.
Candidates who have given their previous employer as referrals are first
interviewed and from their previous employer, opinion is taken about their
behaviour and performance in the job. If they receive a positive opinion from
their previous employer they are selected.
d) Campus Recruitment:
Young people bring new ideas and fresh enthusiasm. Therefore Big Bazaar
visits some of the reputed educational institutions to hire some of the most
talented and promising students as its employees.
Selection Procedure
The following is the selection procedure that the HR department practices to
hire its employees.
i.
Interview:
For entry level jobs, the candidates are interviewed by a HR person.
They are asked a few basis questions about their education, previous work
experience if any, languages known etc. This is done to evaluate the
candidates ability to communicate freely and also other skills.
43 -
ii.
Psychometric Tests:
For higher and top level jobs, candidates are asked to answer a few questions
which basically test their sharpness, analytical ability, ability to handle stress,
presence of mind etc. This is done as Managers are required to work under
stress all the time and still maintain a cool head to make some vital decisions.
iii.
Group Discussion:
In campus recruitment students are involved in a Group Discussion, where
they will be given a topic on which the group has to deliberate, discuss and
arrive at a solution or a decision which is accepted by the whole group.
Along with the G D they are also given a written aptitude test.
Finally a formal interview will be conducted to assess the overall skills of the
student.
Induction:
New employees selected will be given a 13 day induction and training
program. They will be given information about the companys business,
different departments etc. They will be informed of their roles, duties and
responsibilities. They will also be informed about the HR policies and rules of
the company.
44 -
45 -
Performance Appraisal:
The HR department conducts performance appraisal of all the employees
annually in the month of April.
Based on their performance increments will be given in their pay.
In addition to this if an employee achieves or exceeds the target given to along
with their team members will be provided with attractive cash and other
incentives.
46 -
at
Pantaloon
Retail
and
living
with
the
change,
habit.
47 -
the quest of creating an Indian model of retailing, Pantaloon Retail has taken
initiatives to launch many retail formats that have come to serve as a
benchmark in the industry. Believing in leadership has given us the optimism
to change and be successful at it. We do not predict the future, but create it.
with
service,
on
par
with
international
standards.
At Pantaloon you will work with some of the brightest people from different
spheres of industry. We believe its a place where you can live your dreams and
pursue a career that reflects your skills and passions.
48 -
2 . Finance Department
Finance is the life blood of any business. The South Zone Head office located
at Jayanagar, performs most of the financial functions and therefore the
Finance department of Big Bazaar, Banashankri performs a few basic
functions, such as preparing the Stores Income and Expenditure Statement
giving full particulars of all items.
It also prepares the budget for expenditure at various levels on different items.
This department is also responsible for deciding and giving the weekly,
monthly and yearly sales targets and the margins for all the departments
separately.
The Finance department is also responsible for collecting and depositing the
cash received in the companys bank account daily.
Review of Performance:
The company crossed $1 billion turnover mark during the year under review,
having recorded a robust growth in both the topline as well as in bottom line.
-
49 -
50 -
51 -
52 -
53 -
54 -
3. Marketing Department
relationship with the customers is the key to business success and hence the
concept relationship marketing.
Traditionally, marketers have located their target market segments, presented
their offer, and made the sales. It's always been a single step process.
Relationship marketing looks at customers and clients over a longer term. It
takes into account the lifetime value of a customer.
Many experts think it costs anywhere from six to ten times as much, to find a
new customer, than to sell to an existing one. With those financial realities in
mind, the approach makes some sense, and some real dollars.
Relationship marketing is based on the idea that people prefer to do business
with people who they know and like. After all, it's easier to buy from a friend,
than from someone you've never heard of before. It's a matter of building trust.
55 -
It's said that people need to hear an offer at least seven times before they buy.
That concept certainly works against the single step marketing method.
The Marketing department is responsible for marketing of Big Bazaars
products through different media like TV, radio, newspapers, banners, placards
etc.
The marketing department has to decide and identify the most effective
medium to attract the customers to Big Bazaar thereby increasing the sales.
The department has to design creative and attractive advertisements through
which the companys products can be promoted to the customers.
The company has to visit different companies and has to enter in tie-ups for all
its advertisement campaign.
Another concept that was incorporated in Big Bazaar from the beginning was
that of Category management as opposed to the brand merchandising practice
that is followed by many retailers. Category management is based on the belief
that a customer walks into a store looking for party shirt or a formal trouser,
rather than a particular brand. Therefore the store is designed according to the
categories like mens formal wear, womens western wear or a casual wear, etc.
-
56 -
Within the organisation too, teams were divided according to the categories
that they managed, rather than the brands.
Big Bazaar wanted to have a complete bouquet of products in each category at
different price-points, design, fabric, size and colour. The objective was to
create traffic drivers within the Store rather than make brands compete with
each other. Focussing on categories also helped to achieve a level of perfection
within the specific segments.
This department is responsible for the attractive product arrangement in the
Store with respect to their nature. The basic function of this department is it
divides the Store into some departments based on the nature of the product and
also within the department it decides how the products should be arranged
keeping in mind the customers taste. It also arranges the products to attract the
customers
and
also
ensure
easy
57 -
availability
of
products.
58 -
4. Logistics
Logistics is a very important department of Big Bazaar. It is responsible for
procuring the stock of all the products of the different departments.
The logistics department receives the goods from the warehouse.
The Warehouse of Big Bazaar for the entire South zone is located at Hosakote,
Karnataka.
The logistics department receives the stock of different goods and verifies the
quantity and quality of the goods with the particulars given in the Goods
Received Statement which it receives along with the stock.
Then it checks for any damage in the stock received. If there is no damage in
the stock, after recording it in the Stock Inward Register despatches the
goods to the respective department taking the signature of the Departmental
Manager.
On the other hand if there is a damage in the goods or if the goods do not
match the details given in the Goods Received Statement, it enters in the Stock
Outward Register and sends it back to the warehouse along with a Goods
Returned Note giving full information regarding the reason for returning back
the goods and the defect or damage in the goods.
The logistics department receives two truck loads of stock every day. It is the
respective departmental Managers who place an order to the Zonal head office
through e-mail for stock of goods when they feel that the stock has to be
replenished.
The logistics department works in complete coordination with all the other
departments to ensure that the stocks are received and maintained properly
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59 -
continuously for the smooth functioning of Big Bazaar and avoid any
inconvenience to the customers.
5. Sales Department
This department is responsible for the collection of sales amount i.e., cash
sales. There are in all 25 cash counters in the Store. There is a Head Cashier to
whom all the cahiers report and submit the total sales amount collected
throughout the day by the cashiers. In addition to cash all leading credit and
debit cards are accepted at no extra charge. Also Big Bazaar vouchers and
Sodexho coupons are also accepted.
A cashier at the time of opening his billing counter will be given an opening
balance of Rs.1000. The cashier has to ensure that all the offers applicable on
respective products are given to the customer in his/ her bill. Also if any free
items are given on some purchases, it should be informed to the customer
clearly.
After the billing is done, the cashier has to pack the products neatly in a plastic
cover according to the customers needs.
At the time of closing the billing counter, the cashier has to give a statement of
cash, with all particulars of different denominations of cash, amount collected
through credit cards, amount collected in debit cards, amount collected in
Sodexho coupons & Big Bazaar vouchers and also amount collected through
Credit Notes.
Wednesday Bazaar is a very important and popular event in Big Bazaar. Every
Wednesday fabulous offers and great discounts are given on most of the
60 -
Recently Big Bazaar Banashankri celebrated its 8th anniversary. Big Bazaar
celebrated this occasion by having the 8th anniversary sale from 12-16th July.
Good discounts and offers were provided on products to celebrate this occasion
along with the customers who were the prime reason for its success.
On Saturday and Sunday also the customer turnout is high, as it is on the
weekends that most of the customers find time for shopping. They arrive along
with their family to enjoy the shopping experience. Good discounts and offers
are also provided to attract more number of customers.
Retailing is not just about selling products it is about selling an idea. Why do
people in shop when they are bored or depressed? It is not just because they
have the money to buy, but because they want to go through an experience. It
is very crucial in retailing to make customers relate to every product that is
being sold, as well as the Stores environment.
61 -
This department is also responsible for announcing all the offers running in the
store on different products throughout the day. This dept also does gift
wrapping for any product if the customer wants it at free of cost.
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62 -
7. Administration
The Store administration comes under the Store Manager. Its functions are
store maintenance, housekeeping, security etc.
The store maintenance is concerned with the proper running of the store in
co-ordination with all the departments. It also has to ensure proper back up
power
supply
in
times
of
power
cuts.
The Housekeeping is concerned with keeping all the departments of the Store
clean and neat all the time. Covers and other wastes should be properly
cleaned and the floor is swept regularly to keep it clean.
The Security section is concerned with the security of the entire store. Security
department keeps a vigilant check on all the people entering and departing at
the various entry and exit points in the store.
They also maintain all the registers like employees attendance register, stock
register, visitors register etc. They check all customers bill before letting
them out of the store.
They ensure orderliness in the store and prevent shrinkage or pilferage of
goods to minimise the loss arising out of it.
The housekeeping and security are outside agencies employed by the store on a
contract basis to take care of the respective functions.
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Chapter-6
SWOT Analysis:
Strengths:
Vast range of products under one roof helping in attracting customer and
their family to shop together and enjoy the experience.
Ability to get products from customers at discounted price due to the scale
of business.
Weaknesses:
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Opportunities:
Lot of potential in the rural market.
Chapter-7:
Findings & Conclusions
1.
Big Bazaar is undoubtedly the number one retailer in India. It has built a
very emotional and cordial relationship with its customers. It is also very
intending to build long term relationship with all its stakeholders which
is very essential for a successful business venture.
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BIBLIOGRAPHY
BOOKS
Anthony Robbins (1992), Awaken The Giant Within You (1st Edition),
Simon & Schuster UK Ltd.
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Prentice-Hall India
Websites
www.Pantaloon.com
www.Futuregroup.com
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