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Strategic Positiion and Action Evaluation (Space) Matrix Strategic Positiion and Action Evaluation (Space) Matrix
Strategic Positiion and Action Evaluation (Space) Matrix Strategic Positiion and Action Evaluation (Space) Matrix
G1310116
OBJECTIVE
To determine the type of a strategy
that Proton should undertake in order
to hold, maintain or expand their
market position.
BACKGROUND
A strategic management tool that
focuses on strategy formulation
especially as related to the
competitive position of an
Market penetration
Market development
Product
development
Related
diversification
Retrenchment
Divestiture
Liquidation
Vertical / horizontal
Integration
Market penetration
Market development
Product development
Diversification
Vertical / Horizontal
Integration
Market penetration
Market development
Product development
Liquidity
Technological Changes
-4
Leverage
-4
Cash Flow
-3
Profitability
Competitive Pressure
-5
Demand Variability
-3
-5
TOTAL
-24
TOTAL
18
Market Share
-3
Growth Potential
Product Quality
-3
Financial stability
-3
Government Support
-1
Profit potential
Product life-cycle
-3
Resource utilization
Customer loyalty
-3
Productivity utilization
Technology know-how
-3
Adaptability
TOTAL
-19
TOTAL
26
CALCULATED VALUE
Average Calculated for Financial Position: 3.6 (18/5)
Average value for Competitive Position: -2.71 (-19/7)
Average Value for Stability Position: -4.0 (-24/6)
Average Value for Industry Position: 3.71 (26/7)
Point on x-axis: CP +IP= (-2.71+3.71)= 1.00
Point on y-axis: FP + SP = (3.60+(-4.00)=-0.40
FP
CONSERVATIVE
AGGRESSIVE
X-axis 1.00
Y-axis
-0.40
IP
CP
Vertical / Horizontal
Integration
Market penetration
Market development
Product development
COMPETITIVE
DEFENSIVE
SP