CONFIDENTIAL

SBM/2014/ADV 535/DR.IRA

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UNIVERSITI TEKNOLOGI MARA

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COURSE

: STRATEGIC BRAND MANAGEMENT(SBM)

COURSE CODE

: ADV 535

LECTURERS NAME : DR.IRA NORMARDIANA YUSOF

FACULTY

: COMMUNICATION AND MEDIA STUDIES

INSTRUCTION TO STUDENTS
1. This is the brief for a TEAM CASE PROJECT assignment where students are expected to
research and survey the media rate for billboards in Putrajaya. Choose one billboard
location in Putrajaya and advise the client on the rate and its suitability. The client is a
company who wanted to promote an EDUTOURISM amongst international students.
2. This assignment also requires a proper storyboard presentation (5 frames) of your chosen
location, the billboard company/entity involved, RATE TO PAY and the final artwork for the
billboard.
3. The total mark given for this group project and presentation is 20%.
4. The submission deadline for this assignment is 24/25 MARCH 2015.

GROUPS NAME

: ____________________________________________

NAME , STUDENT ID, MC,CLASS : ____________________________________________

NAME , STUDENT ID, MC,CLASS : ____________________________________________
NAME , STUDENT ID, MC,CLASS : ____________________________________________
NAME , STUDENT ID, MC,CLASS : ____________________________________________
NAME , STUDENT ID, MC,CLASS : ____________________________________________
NAME , STUDENT ID, MC,CLASS : ____________________________________________
NAME , STUDENT ID, MC,CLASS : ____________________________________________

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Hak Cipta Universiti Teknologi MARA