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    Assignment Instructions:: JANUARY 2014 Confidential

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    Syafiqah Redzwan
    The document provides instructions for a business plan assignment, requiring students to prepare a business plan report on starting a new business. The report must follow a specific format, including an executive summary, company background, marketing mix, market analysis, financial analysis, SWOT analysis, and conclusion. It must be prepared on white A4 paper in 11pt Arial font with 1.5 line spacing and justified text. Students will also make a 15-minute PowerPoint presentation on their business plan to a panel.

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    Assignment Instructions:: JANUARY 2014 Confidential

    Uploaded by

    Syafiqah Redzwan
    20 views1 page
    The document provides instructions for a business plan assignment, requiring students to prepare a business plan report on starting a new business. The report must follow a specific format, including an executive summary, company background, marketing mix, market analysis, financial analysis, SWOT analysis, and conclusion. It must be prepared on white A4 paper in 11pt Arial font with 1.5 line spacing and justified text. Students will also make a 15-minute PowerPoint presentation on their business plan to a panel.

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    Business Plan Outline

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    The document provides instructions for a business plan assignment, requiring students to prepare a business plan report on starting a new business. The report must follow a specific format, including an executive summary, company background, marketing mix, market analysis, financial analysis, SWOT analysis, and conclusion. It must be prepared on white A4 paper in 11pt Arial font with 1.5 line spacing and justified text. Students will also make a 15-minute PowerPoint presentation on their business plan to a panel.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    20 views1 page

    Assignment Instructions:: JANUARY 2014 Confidential

    Uploaded by

    Syafiqah Redzwan
    The document provides instructions for a business plan assignment, requiring students to prepare a business plan report on starting a new business. The report must follow a specific format, including an executive summary, company background, marketing mix, market analysis, financial analysis, SWOT analysis, and conclusion. It must be prepared on white A4 paper in 11pt Arial font with 1.5 line spacing and justified text. Students will also make a 15-minute PowerPoint presentation on their business plan to a panel.

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    © All Rights Reserved
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    of 1

    JANUARY 2014

    CONFIDENTIAL

    Assignment instructions:
    1. You are required to prepare a business plan on setting up a new business. Presentation will be in
    front of panels.
    A. Business Plan Format (15%):
    i. Executive Summary
    ii. Company Background
    iii. Marketing Mix (4 Ps)
    - Product
    - Price
    - Place/Distribution
    - Promotion
    iv. Market Analysis
    - Target Market
    - Competitors
    v. Financial Analysis
    vi. SWOT Analysis
    - Strengths
    - Weaknesses
    - Opportunities
    - Threats
    vii. Conclusion
    viii. References
    2. The report must be on white A4 paper (exception for the cover), comb-bound, properly spaced
    (1.5 spacing), in font size 11 Arial, and align text justify.
    B. Presentation (25%):
    After having prepared your business plan report, you are now required to make a
    presentation. In your group, make a PowerPoint presentation on your business plan. You are
    given 15 minutes to present.

    MPU 2222 INTRODUCTION TO ENTREPRENEURSHIP

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