This

information is for educational and practice purposes only. The following information is not real
and is made up as a practice assignment in public relations planning. This material has not been
reviewed or approved by any persons, businesses or organizations listed. Please do not rely on this
information. This is an assignment for Strategic Communication Planning at Miami University,
Oxford, Ohio, at which I am a student.

Backgrounder

FOR IMMEDIATE RELEASE


FOR MORE INFORMATION:
Apr. 9, 2015
Ashley Bernatz
Account Executive
(937) 657-0925
bernatam@miamioh.edu




Timotei organic delight

Timotei is a brand of hair care products that uses all natural ingredients to
bring out the beauty in ones hair. The brand believes that all natural products are
the best way to care for ones hair.
Timotei began in 1983 with just one mild shampoo made of natural herb
extracts with nourishing properties. Timotei is a branch of Unilever, which is one of
the worlds largest companies. Unilever has won multiple awards in the workplace.
Unilever is headquartered in Rotterdam, Netherlands and London, United Kingdom,
and has over 400 brands that focus on health and wellbeing. Unilever invests about
$1 billion each year in research and development.
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In 2012, Timotei launched its first certified organic range: Timotei Organic
Delight. Each product is free of silicones, parabens and colourants. Timotei also uses
eco-friendly bottles that use less plastic and are completely recyclable.
Timotei is a brand focused on using natural and organic extracts in hair care
products to fully bring out the beauty of ones hair.

































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